Sales Blog – Why prospects won’t do business with a sales person.

According to a North American study, here are some of the reasons given for not dealing with a salesperson:

• Not following the company’s buying process (26%)
• Not listening to customer’s needs (18%)
• Not following up (17%)
• Being pushy, aggressive or not respectful (12%)
• Not explaining the solution objectively (10%)
• Making exaggerated or inaccurate claims (6%)
• Not understanding the company’s market (4%)
• Being too familiar (3%)
• Not knowing or not respecting the competition (2%)

Harvard Business Review, July/August, 2006

This is an affirmation of some of my past podcasts and entries on the endless line-up of sales gurus claiming to have the ultimate sales process to sell you. The best process is the process the client uses to buy. This comes getting good at rapport, asking the right questions, an being mindful of the stage of relationship development we are in with the client.

Shane Gibson