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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / July 2008

  • Jul 26 / 2008
  • Comments Off on Sales Video Podcast – Blogathon Entry 46 – Brand
* Sales Podcast, Blogathon 2008, iPhone Podcasts, Sales Training Video

Sales Video Podcast – Blogathon Entry 46 – Brand

A sales video podcast on the impact that we have on our corporate brand:

This is blogathon entry number 46 for the MSMF Blogathon. Visit this page to learn how you can support this cause.

  • Jul 26 / 2008
  • Comments Off on Guest Blogger Neil Godin – Blogathon Entry 45
Blogathon 2008, Sales Articles, Sales Blog

Guest Blogger Neil Godin – Blogathon Entry 45

The Situation
New York Times business writer Joe Nocera was at the receiving end of a mind blowing customer experience—and wrote to tell about it. Four days before Christmas, he realized that a $500 PlayStation gift for his son had not arrived. He tracked the shipment from Amazon and learned that it had been delivered and signed for—but not by him. Ouch!

The Idea
If you want customers to become your brand ambassadors, you’ve got to go “way” overboard on satisfaction. Amazon did. Satisfied that he did not receive the package, they sent a replacement immediately, and it arrived on Christmas Eve. Naturally, Nocera has been talking, and writing, about the experience ever since.

The Risk
The risk here is perceived, not real. Even if one or two customers went to great lengths to rip you off, you’d be ahead in terms of your investment in customer loyalty.

The Reward
What is your return/guarantee policy? If you are a consultant, do you guarantee results or no invoice is cut? If you’re a realtor do you guarantee to sell a home in 90 days or lose your commission? It’s the niche or the ditch—how will you make your guarantee a powerful differentiator?

The Call to Action
If you were Amazon, would you have done the same? What if the customer was an average Joe (or Jo) instead of a business writer (I wonder if that came up). Would you still do it? If you’re looking for an adrenaline rush, look for an opportunity to go this crazy!

Neil Godin (a.k.a The Turnaround Guy) is a native of Vancouver, Canada, and is president of Neil Godin International Inc. A former business journalist, he is one of North America’s leading business speakers, trainers and writers. As a conference speaker and seminar leader, he has addressed more than 300,000 people from coast to coast.

This is blogathon entry number 45 for the MSMF Blogathon. Visit this page to learn how you can support this cause.

  • Jul 26 / 2008
  • 4
Blogathon 2008, Sales Training Video

Favorite Business Blogs Part 2

Stephen Jagger’s Realestate and Technology blog is always a new source of information on how technology is enabling sales people and entrepreneurs.  What I like about Steve’s blog (besides the fact that he links to me from time to time) is that Steve walks his talk and gives real advice not just teasers.

Everything from new ways of mashing up web content or great gadgets like the Flip Video they seem to be on it.  Of course being a sales person myself I like his straight forward rants.

  • Jul 26 / 2008
  • Comments Off on Favorite Business Blogs Part 1 – Nick Usborne
Blogathon 2008

Favorite Business Blogs Part 1 – Nick Usborne

Nick Usborne and I worked together years ago. Nick is author of the book “Net Words” and is a leading freelance writer, web-marketer and consultant. His book Writing Rituals really helped me get over what if often referred to as writers block (decreased Guiness intake seems to have helped as well).

Nicks Online Copywriting blog is invaluable as a resource.

This for me is a five star resource.

  • Jul 26 / 2008
  • Comments Off on Micro Podcast Part 4
* Sales Podcast, Blogathon 2008, iPhone Podcasts

Micro Podcast Part 4

Part 4 of a 4 part micro podcast series (2-3 minute podcasts) Based upon the book “Closing Bigger the Field Guide to Closing Bigger Deals.”

This is blogathon entry number 42 for the MSMF Blogathon. Visit this page to learn how you can support this cause.

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