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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / July 2008

  • Jul 26 / 2008
  • Comments Off on Micro Podcast Part 3
* Sales Podcast, Blogathon 2008, iPhone Podcasts

Micro Podcast Part 3

Part 3 of a 4 part micro podcast series (2-3 minute podcasts) Based upon the book “Closing Bigger the Field Guide to Closing Bigger Deals.”

This is blogathon entry number 41 for the MSMF Blogathon. Visit this page to learn how you can support this cause.

  • Jul 26 / 2008
  • Comments Off on Micro Sales Podcast Part 2
* Sales Podcast, Blogathon 2008, iPhone Podcasts

Micro Sales Podcast Part 2

Part 2 of a 4 part micro podcast series (2-3 minute podcasts) Based upon the book “Closing Bigger the Field Guide to Closing Bigger Deals.”

This is blogathon entry number 40 for the MSMF Blogathon. Visit this page to learn how you can support this cause.

  • Jul 26 / 2008
  • Comments Off on Micro Sales Podcast 1
* Sales Podcast, Blogathon 2008, iPhone Podcasts

Micro Sales Podcast 1

Part 1 of a 4 part micro podcast series (2-3 minute podcasts) Based upon the book “Closing Bigger the Field Guide to Closing Bigger Deals.”

This is blogathon entry number 39 for the MSMF Blogathon. Visit this page to learn how you can support this cause.

  • Jul 26 / 2008
  • Comments Off on CMA BC Seminar | Certified Management Accountants of British Columbia
* Sales Podcast, Blogathon 2008, Events and Seminars, iPhone Podcasts, Leadership, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Sales Training

CMA BC Seminar | Certified Management Accountants of British Columbia

This is a full 30 minute keynote I did for the Certified Management Accountants of British Columbia at their Career Connections Event on November 1st 2007.  Introduced by Vinetta Peek of CMA BC Canada. The audio quality wasn’t great but the content is good.

Become a CMA in British Columbia

Learn about the CMA Designation across Canada

Book Shane Gibson for your next conference

Title: The Career Maker – Relationship Development Skills

This is blogathon entry number 38 for the MSMF Blogathon. Visit this page to learn how you can support this cause.

  • Jul 26 / 2008
  • 3
Blogathon 2008, Sales Articles, Sales Blog

What is my Return on Investment? 360 degrees of ROI

By Shane Gibson and Fiona Douglas-Crampton (this article originally appeared in the Vancouver Board of Trade Sounding Board).

How can you make the most of your membership in a Board of Trade or community based operation? If you expand your social network and build bridges to other industries, opportunity is everywhere.

One of the first questions we ask when considering getting involved in any association or venture is “What is our return on investment?” It’s all about ROI; unfortunately, most organizations have a narrow definition and limited strategy to maximize their ROI.

If an organization is “money-in money-out” focused with their return on investment measurement, they are simply missing out on long-term business growth. The 360-degree ROI model as seen below takes into account a full spectrum of revenue, brand and relationship multipliers that progressive organizations are using to fully engage the marketplace and maximize their true return on investment, as well as what Darcy Rezac calls “Return on Relationships.”

When an enterprise is involved in their community or a professional association like The Vancouver Board of Trade, they need to measure ROI in many ways to truly see the full impact of their contribution, networking and branding activities. Following are the fundamental areas we should consider.

Reputation and trust-building

“Business moves at the speed of trust,” says best-selling author Stephen Covey. By making a commitment to be involved, engaged and visible in our business community, we make it easier for our clients to trust us and be exposed to positive word-of-mouth within the community. As more people get to know us and the work we do it takes the fear out saying “yes” to doing business with us.

Corporate capacity building

Our ability to build relationships, communicate, sell, market, and lead is critical to our success as an organization. Through educational programs, networking opportunities, and exposure to your communities business leaders you are growing your individual team members’ capacity and in turn your overall organization competitiveness.

Brand association, PR and exposure

Your people are your brand. With every interaction with the community they have the opportunity to promote your brand, and tell your unique story. People buy from people, and face to face is your best currency.

Business intelligence

You have to have your finger on the pulse of what’s going on in your industry, your clients’ industries and the economy in general. Usually by the time it’s reported in the news, it has already happened. Getting involved allows you to see the trends as they are…Read the rest at BoardofTrade.com

This is blogathon entry number 37 for the MSMF Blogathon. Visit this page to learn how you can support this cause.

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