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Top 10 Twitter Tips and Sales and Business Gurus

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Top 10 Twitter Tips and Sales and Business Gurus

Twitter is a micro-blogging and communications tool that allows you to “follow” and be “followed” by others.  It asks the simple question “What are you doing?” In 140 characters you can answer this simple question.  Twitter is used for keeping up to date on your personal network, research, and even organizing impromptu events called #tweetup’s.  Recently twitter passed it’s 1 billionth tweet or 140 character message.  CNN, Barack Obama, Inc magazine, the Vancouver Board of Trade, and thought leaders like Guy Kawasaki all use twitter to connect, share, and profit.

I have been on Twitter for a year but actually didn’t start experimenting with it’s reach and impact until September 2008.  Twitter is populated with every kind of thought leader imaginable, it’s also full of a lot of chatter, but most just learn to glaze over that and pick out the good stuff.

I follow on Twitter everyone from Richard Branson to a Buddhist monk and everyone in between.  For the sake of my readers and in the interest of brevity I’m focusing today’s blog entry on my PERSONAL Top 10 Sales and Business Gurus to follow on Twitter and 10 Tips fro Sales Professionals on Using Twitter.

Lets start with who to follow (in no particular order):

Jerimiah Owyang – Forrester Research
Twitter.com/jowyang
Why? – He’s an incredible source of advice on great and not so great social networking behavior, tools, and strategies.

SalesBlogCast
Twitter.com/salesblogcast
Why? – One of the few http://sales.alltop.com guys on twitter they really contribute and carry a good conversation about sales.

Skip Anderson
Twitter.com/skipanderson
Why? – Great updates and information on B to C selling. Skip gets it!

Dave Saunders
Twitter.com/davesaunders
Why? – Easy to use strategies on attracting clients using social media

Jim  Connolly
Twitter.com/Jimconnolly
Why? – He does a lot of good blogging and Twittering about how to use social media and networking to enhance client relationships and networks

Nancy Sutherland
Twitter.com/nancymk
Why? – She updates a lot on what is happening and what is being written about sales and personal development in general.  She’s always uncovering gems on the web.

Peggy McKee
Twitter.com/salesrecruiter
Why? – If you’re looking for sales jobs or a recruiter for medical sales Peggy seems to have a steady stream of opportunities she Tweets about. Also she’s a good source of information and events in the sales vertical.

Steve Jagger
Twitter.com/sjagger
Why? – Steve is a sales professional and successful entrepreneur that got me on twitter and he’s a wealth of knowledge in both sales and social media

Danny Brown
Twitter.com/PressReleasePR
Why? – Danny is great at what he does, using social media to drive grass roots PR for his clients. Watch and learn.

Ian Watt
Twitter.com/Ianwatt
Why? – Ian doesn’t give a lot of advice regarding sales and marketing on Twitter but he’s a great example of a sales person that uses it effectively to drive business.

10 Tips for Sales Professionals on Twitter:

#1) Start by customizing and completing your profile.  It is your digital business card.  People are less likely to follow or communicate with people who use alias’ or who don’t answer the basic questions “What do you do?” and “What do you believe in?”

#2) Just like in offline networking, we need to have the same positive networking ethos and ask the question “How can I help?” when we make a new connection online

#3) Twitter is not a tool for mass marketing, spam, or generic corporate jargon and ad slogans.  You must write like you’re talking to a bunch of friends.  Add value by sharing great ideas, linking to valuable blog posts, and positively encouraging those that you are following or that are following you.

#4) Mix it up.  Your comments should be both person and professional letting people see what you have to offer professionally but also giving them and opportunity to get to really know you personally.  If it’s all business you will likely begin to lose followers or connections quickly.

#5) Bring it offline.  Once you have made the online connection plan a #tweetup or invite them to a Meetup or VIP function.  We get permission to begin the relationship online and the in person meeting helps us take it to the next level. ( You can do this via long distance using Webinars or Ustream as well )

#6) Always say thank-you and give credit where credit is due.

#7) Realize that anything you post can literally be shared in seconds with thousands of people.  Think before you tweet!

#8) Think long term about building a network, and becoming a trusted source of information on your industry, resist tweets about today’s “blue light special” this appeals to very few people.

#9) Encourage people to connect with you via Linkedin and FaceBook, this enables you to expand the context of your relationship and learn more about who is a qualified business prospect.

#10) Social media and networking is about positive conversations, your Twitter Stream should be reflect that through replies to comments and getting involved in dialogue outside of your industry or what you sell.

Remember “Sales is about creating an environment where an act of faith can take place.” This tool isn’t transactional, it’s a trust and brand building tool to help you create that positive environment.

Follow Shane Gibson in Twitter: http://www.twitter.com/shanegibson

  • Hey there Shane,

    Thank you for including me on a list with such great and interesting people, I’m humbled to be in the same company.

    Hopefully I can continue to add value and always feel free to remind me when I don’t 😉

  • Hey there Shane,

    Thank you for including me on a list with such great and interesting people, I’m humbled to be in the same company.

    Hopefully I can continue to add value and always feel free to remind me when I don’t 😉

  • Shane Gibson

    Danny keep it up. You get it. I appreciate your updates.

  • Shane Gibson

    Danny keep it up. You get it. I appreciate your updates.

  • Thank you for the mention! I appreciate the summary. I already had a couple of these on my radar. Happy New Year!
    the medical sales recruiter

  • Thank you for the mention! I appreciate the summary. I already had a couple of these on my radar. Happy New Year!
    the medical sales recruiter

  • Thanks, Shane.

    What a valuable post this is!

    Happy New Year.

  • Thanks, Shane.

    What a valuable post this is!

    Happy New Year.

  • Excellent post, Shane. I do follow some of the people you mention on here. Great stuff out there!

  • Excellent post, Shane. I do follow some of the people you mention on here. Great stuff out there!

  • Shane Gibson

    @Dave Stein and @Raul Pacheco thanks for the feedback. I’m surprised though how hard I had to dig to find sales authorities / authors on Twitter. Seems that most are still not on-board. All the better for me I guess?

  • Shane Gibson

    @Dave Stein and @Raul Pacheco thanks for the feedback. I’m surprised though how hard I had to dig to find sales authorities / authors on Twitter. Seems that most are still not on-board. All the better for me I guess?

  • Well I’ll agree with some of your suggestions, but there are definitely some folks on this list that are serious ego strokers and/or relentless self-promoters that annoyed me to unfollowing. Just sayin’.

  • Well I’ll agree with some of your suggestions, but there are definitely some folks on this list that are serious ego strokers and/or relentless self-promoters that annoyed me to unfollowing. Just sayin’.

  • Shane Gibson

    As far as calling “someone” on the list “ego strokers” it’s kind of hard to swallow as I follow ’em all and I tend to delete people who don’t add value. I’d be curious ( less the gratuitous anchor text ) as to who you were talking about.

    Thanks for dropping by
    Shane Gibson

  • Shane Gibson

    As far as calling “someone” on the list “ego strokers” it’s kind of hard to swallow as I follow ’em all and I tend to delete people who don’t add value. I’d be curious ( less the gratuitous anchor text ) as to who you were talking about.

    Thanks for dropping by
    Shane Gibson

  • Erik

    Shane! You know telling you would both spoil the fun of it and take the mystery out of guessing. 🙂

    The comment wasn’t meant in disrespect to anyone as I know many of these people are personal friends of yours. I followed many of them after you spoke at the Meetup a few months ago and promoted your Twitter feed, only to just sigh and shake my head at some of the continual “me me me” tweets.

    Twitter is fine for marketing and everything, but I hope you can agree that some folks have a disappointing signal to noise ratio.

    Then again, maybe that’s what folks want. I have over 3000 people that follow me on Twitter and I rarely tweet stuff that anyone would consider ‘productive’!

  • Erik

    Shane! You know telling you would both spoil the fun of it and take the mystery out of guessing. 🙂

    The comment wasn’t meant in disrespect to anyone as I know many of these people are personal friends of yours. I followed many of them after you spoke at the Meetup a few months ago and promoted your Twitter feed, only to just sigh and shake my head at some of the continual “me me me” tweets.

    Twitter is fine for marketing and everything, but I hope you can agree that some folks have a disappointing signal to noise ratio.

    Then again, maybe that’s what folks want. I have over 3000 people that follow me on Twitter and I rarely tweet stuff that anyone would consider ‘productive’!

  • Shane Gibson

    @ Erick. I agree with that, too many people tweet just about them. It’s probably also because you and I probably have similar and differing interests so we’ll like some people and others we’ll disagree on.

    Seth Godin would refer to losing followers on twitter as “tightening the tribe,” really the idea is to repel people somewhat who don’t resonate with us or our “movement.” (Some people on twitter don’t have a movement, they just blow in the wind )

    The anchor text comment was in jest. And since I only have two friends on the list, I know who you’re picking on 😉

    Again this was a twitter for sales professionals and business people post. My top 10 crazy and fun people to follow on Twitter would have been a very different list.

    Thanks for taking the time to respond to my comments.

    Cheers,

    Shane Gibson

  • Shane Gibson

    @ Erick. I agree with that, too many people tweet just about them. It’s probably also because you and I probably have similar and differing interests so we’ll like some people and others we’ll disagree on.

    Seth Godin would refer to losing followers on twitter as “tightening the tribe,” really the idea is to repel people somewhat who don’t resonate with us or our “movement.” (Some people on twitter don’t have a movement, they just blow in the wind )

    The anchor text comment was in jest. And since I only have two friends on the list, I know who you’re picking on 😉

    Again this was a twitter for sales professionals and business people post. My top 10 crazy and fun people to follow on Twitter would have been a very different list.

    Thanks for taking the time to respond to my comments.

    Cheers,

    Shane Gibson

  • I just recently jumped on the tweet band wagon. After I heard how businesses like Dell make millions JUT from Twitter, I knew I needed to grasp that concept

  • I just recently jumped on the tweet band wagon. After I heard how businesses like Dell make millions JUT from Twitter, I knew I needed to grasp that concept

  • Hi Shane,

    Thanks for sharing this with our Networlding LI group. I just got more involved with that and Twitter so your post is very timely as I am a relative newbie on Twitter, although I did figure out how to customize background to be the mountain view from our home!

  • Hi Shane,

    Thanks for sharing this with our Networlding LI group. I just got more involved with that and Twitter so your post is very timely as I am a relative newbie on Twitter, although I did figure out how to customize background to be the mountain view from our home!

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  • I am just learning about Twitter, I am anxious to connect with others. I want to share my knowledge, experience and know-how about being a professional sales person and sales leader. I have written a book entitled; “Thoughts While Shaving, Selling and Leadership Ideas that Worked for Me”.

    For additional information tweet me at tdegroff@cox.net

  • I am just learning about Twitter, I am anxious to connect with others. I want to share my knowledge, experience and know-how about being a professional sales person and sales leader. I have written a book entitled; “Thoughts While Shaving, Selling and Leadership Ideas that Worked for Me”.

    For additional information tweet me at tdegroff@cox.net

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