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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Social Media Phobia Why Executives Aren’t Onboard.

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Social Media Phobia Why Executives Aren’t Onboard.

I asked the question today on Twitter today:

What do you think about Social Media Phobia? What are executives and business owners afraid of? I had some great responses from people online via Twitter.

Gus
GusF @shanegibson I think the big fear is that they have to interact. Also once they say something it’s out there, no turning back.
Eagranie Yuh
eagranieyuh @shanegibson It’s a paradigm shift – you can’t control the message anymore. Throw in new technology and people get scared.
Kye_Grace
KyeGrace @shanegibson I think many think Social Media is the Wild West & in many ways it is…some choose to ride their horse through town some don’t
Renbor
Renbor @shanegibson I’d guess it is the visibility they don’t like.
Maury Lum
maurylum @shanegibson I think part of phobia is fear that if things “too” personal, will not be professional. Can they co-exist or help 1-another?
Ian Watt
IanWatt @shanegibson I need some office support
Igor Faletski
igorskee @shanegibson wasting money :)))
davemacdonald
davemacdonald @shanegibson They are still upholding the illusion that the company owns the brand and that less transparency ensures more control.
Simon Rai
Raize604 @shanegibson “social media” is simply a way to socialize online…some people are just more grounded in real life than online life
Jason Brown
Financial_Plan @shanegibson I think the phobia of social media comes from maintaining a single corporate image, and compliance dep.; bottom-line impersonal
Michael Allison
michaelallison @shanegibson Partly, it’s not understanding the value. If they’ve been successful without it all these years, why start now?
raincoaster
raincoaster @shanegibson Simple: they are afraid of You and Me and everyone else. That’s why they have receptionists. To keep the curtain closed.
Mark aka OLM™
OtotheLtotheM @shanegibson This is just a matter of adjusting old mindsets to new ideas; easier said than done.
Mark aka OLM™
OtotheLtotheM @shanegibson Phobia comes from the unknown; Unsure how to implement, think it will take too much $/time, no direct way of measuring impact
Yam D
tyamdm @shanegibson I was talking about that with @jesus_hoyos last week and for example in LatAm privacy and safety are a big Issue.

To a large degree the consensus is people are afraid of technology and/or they are afraid to lose control of their brand.  Regardless of whether or not we like it, what people are saying about our brand line, is now our brand.  Getting invovled in social media and learning a few simple tools (Twitter is easier than Hotmail to use) is a lot less painful than not being part of the conversation and/or watching our competitors mop up mind share and wallet share using social media.

I would be very interested in your thoughts on why people aren’t willing to dive in sooner than later?

  • kim

    I think a lot of people are scared of the ‘time commitment’. What they don’t realize is that Social Media can actually save so much time.

  • kim

    I think a lot of people are scared of the ‘time commitment’. What they don’t realize is that Social Media can actually save so much time.

  • Shane Gibson

    @kim I think there’s a bigger fun factor too! A lot more exciting and rewarding than writing ad copy or banging on doors for me.

  • Shane Gibson

    @kim I think there’s a bigger fun factor too! A lot more exciting and rewarding than writing ad copy or banging on doors for me.

  • I think there are a lot of executives who are, um, of a certain age (Boomers like me) who may have difficulty with the basics, technology-wise. (Keyboarding comes to mind for instance). And while I believe they appreciate the benefits of the internet and what it can do, in my experience many tend to hire people who know about “that technology stuff” and leave it up to them to do it. So, I think it is a matter of trust, and getting some help in taking a leap into unknown places.

  • I think there are a lot of executives who are, um, of a certain age (Boomers like me) who may have difficulty with the basics, technology-wise. (Keyboarding comes to mind for instance). And while I believe they appreciate the benefits of the internet and what it can do, in my experience many tend to hire people who know about “that technology stuff” and leave it up to them to do it. So, I think it is a matter of trust, and getting some help in taking a leap into unknown places.

  • Shane Gibson

    @Gwyn a non-threatening corporate training program or one-on-one social media coach would probably help.

  • Shane Gibson

    @Gwyn a non-threatening corporate training program or one-on-one social media coach would probably help.

  • i too am a boomer although i do know how to use these internets – my hesitation, especially about twitter, was cost/benefit – it looked trivial when i first looked at it and myspace and fb looked like possible major time suck, and indeed, i now use many of them and i’m spending hours and hours reading, watching, listening, responding – the upside is finding others who share similar interests and learning how to use these media to network, collaborate, and move the open money meme.

  • i too am a boomer although i do know how to use these internets – my hesitation, especially about twitter, was cost/benefit – it looked trivial when i first looked at it and myspace and fb looked like possible major time suck, and indeed, i now use many of them and i’m spending hours and hours reading, watching, listening, responding – the upside is finding others who share similar interests and learning how to use these media to network, collaborate, and move the open money meme.

  • I’m not afraid of social media per se and I have no problem with the technology, but I don’t see the payback from spending that amount of time online. I know it’s quick and easy to twitter, but it’s just another account to log-in to and maintain. I’m building my social media portfolio slowly so that I can make sure I maintain a reasonable level of participation without having these gadgets taking over my life. Also, I think there’s a lot of mindless time-wasting on sites like Facebook that distract and detract from the value as a B2B tool.

    If I were in the B2C sector however, I’d be doing way more social media.

  • I’m not afraid of social media per se and I have no problem with the technology, but I don’t see the payback from spending that amount of time online. I know it’s quick and easy to twitter, but it’s just another account to log-in to and maintain. I’m building my social media portfolio slowly so that I can make sure I maintain a reasonable level of participation without having these gadgets taking over my life. Also, I think there’s a lot of mindless time-wasting on sites like Facebook that distract and detract from the value as a B2B tool.

    If I were in the B2C sector however, I’d be doing way more social media.

  • Shane Gibson

    @susanlowe It’s all still in the early adopter stage as far as being a business tool. My thoughts are that one should dig the well before they need the water.

    36 months from now those that invested in the tools and creating a following I believe will create some great companies and literally dominate some sectors. Gary Vaynerchuk does a great “un-keynote” in this video on the topic (Pardon the F-bombs) http://garyvaynerchuk.com/2008/06/05/when-do-you-know-you-have-a-community/

  • Shane Gibson

    @susanlowe It’s all still in the early adopter stage as far as being a business tool. My thoughts are that one should dig the well before they need the water.

    36 months from now those that invested in the tools and creating a following I believe will create some great companies and literally dominate some sectors. Gary Vaynerchuk does a great “un-keynote” in this video on the topic (Pardon the F-bombs) http://garyvaynerchuk.com/2008/06/05/when-do-you-know-you-have-a-community/

  • Shane Gibson

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  • Shane Gibson

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