I asked the question today on Twitter today:
What do you think about Social Media Phobia? What are executives and business owners afraid of? I had some great responses from people online via Twitter.
To a large degree the consensus is people are afraid of technology and/or they are afraid to lose control of their brand. Regardless of whether or not we like it, what people are saying about our brand line, is now our brand. Getting invovled in social media and learning a few simple tools (Twitter is easier than Hotmail to use) is a lot less painful than not being part of the conversation and/or watching our competitors mop up mind share and wallet share using social media.
I would be very interested in your thoughts on why people aren’t willing to dive in sooner than later?