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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / April 2009

  • Apr 30 / 2009
  • 3
* Sales Podcast, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, Sales Management Blog, Sales Training Video, Selling In Turbulent Times

Jay Levinson Guerrilla Marketing Video Interview With Shane Gibson

I had the fantastic opportunity to spend several days with Jay Levinson (twitter) and his wife Jeannie while I was in Santiago Chile this week.  Jay and I both spoke at the Annual Sales and Marketing conference put together by Seminarium, the leading provider of executive business education in South America.

Jay Levinson has sold over 20 million books on Guerrilla Marketing making him one of the top selling marketing authors in history. Following is a brief video interview I did with Jay on Guerrilla Marketing.

  • Apr 26 / 2009
  • Comments Off on Darcy Rezac’s Networking Tip of the Week
Leadership, Sales Articles, Sales Blog, Sales Management Blog, Sales Training

Darcy Rezac’s Networking Tip of the Week

I’m subscribed to Darcy Rezac’s (Twitter) Networking Tips. He’s author of “Work the Pond” the definitive guide to networking in business and in life.  Here’s this week’s tip:

Trucker Network. We are firm believers in the power of business cards, and the following story reaffirms why everyone in your company needs cards. Last week Darcy heard this story about a guy who owns a trucking company who decided to give all his truckers business cards. Soon, his company’s business cards were posted on truck stop cafes and gas stations across the continent. The result? A 20% increase in business! And there was another interesting thing that happened–the drivers started dressing better, looking sharper. Why would that be? These guy and gals had never been given business cards before, and if we think back to the time when we received that very first box of business cards, there was a certain feeling of pride, status and belonging. There were two wins for this owner because of his simple investment in business cards.

— Darcy, Gayle and Judy

To read a story from Work the Pond! about giving cards to everyone in your company go to: www.tiny.cc/shepa

  • Apr 20 / 2009
  • 2
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, Sales Training

Finding Your Voice in Social Media Sales and Leadership

This week I made a statement on Twitter saying “Find your voice and then your tribe will find you.”  I got several responses and one of them as a good question. The question was:

LesleyChang: @shanegibson What’s the best way to refine your voice?
That’s a great question so I thought I would answer it in the form of a podcast today.
  • Apr 20 / 2009
  • Comments Off on Top Sales Blog and Podcast Entries of the Week
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Sales Articles, Sales Blog, Sales Management Blog, Sales Training

Top Sales Blog and Podcast Entries of the Week

Top Sales Blogs and PodcastsThis week was a bit of a chore for me as far as devoting time to read other blogs and listen to podcasts. Stephen Jagger and I have been busy with our latest project and a lot of my time has been spent on marketing and technology orientated sites.   With that said there were several blogs that did leave an impression on me. Here’s a quick list of what I found to be notable entries on the sales blogosphere this week.

#1) This is actually a live feed of multiple sales bloggers from around the globle. The World’s Top Sales Bloggers List is a great place to discover new sales bloggers and podcast producers.

#2) Dave Kurlan put together a great sales management checklist of must have attibutes for sales leaders and managers.

#3) Kevin Eikenberry posted a good list of 5 ways to do some spring cleaning to your life.  Good tips for those needing to refocus.

#4) Paul Espinosa talked about how critical it is for organizations to get good ar hiring good sales managers in his post on “Sales Managers – The Real Role.”

#5) The guys at the Sales Roundup Sales Podcast put together a great show on “How to price what you sell.”

#6) George Petri from Symvolli posted a sales podcast on “B2B Relationships Don’t Have To Be Lost – Continuous Contact Doesn’t Mean Customer Stalking.” Great stuff on creative follow-up.

#7) Bill Caskey and Bryan Neale put together a podcast on getting to and dealing with decision makers.

#8) Rick Cooper: The Fortune Is In the Follow Up was another podcast that I enjoyed.

  • Apr 19 / 2009
  • 6
* Sales Podcast, Internet Marketing and SEO, Leadership, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Sales Training Video, Selling In Turbulent Times

Why writing a book in more than 90 days is not an option

Mack dropped by this blog today and made a comment about Stephen Jagger and I writing our book in 90 days. We felt is was critical that we published this new book on how social media and social networking as soon as possible.

Number one Sociable! and it’s principles are needed right now by most of our collective clients.  If we waited a year to release it, and went the traditional book publisher route we would be hypocrites for saying “the rules of business have changed but we are going to write, distribute, market and roll-out our book basically the same it has been done for years.”  So we broke a bunch of rules, and we also set some big aggressive goals that are going to create some real momentum.

Here’s what Mack had to say:

Undoubtebdly you guys are both experts, but a book in 90 days? As a consumer I am a lot less interested in the book as it seems like something rushed. For you to write three books in a year is a great achievement but as a reader I would prefer one Excellent book in a year instead of three that were quickly banged out.  Maybe my assessment is wrong, I’d love to hear why. (Original comment here)

I would side with Seth Godin on this when he said:

Blogs have eliminated the reason for most business books to exist. If you can say it in three blog posts and reach more people, then waiting a year and putting in all that effort seems sort of pointless. The chances that your effort will be rewarded with income in proportion to the time you put in are pretty low. (See the full post at Seth Godin’s Blog)

In order to create ROI for the writer and be relevant to the reader the way books are written, marketed and revised must change. Here’s my full response via video (please weigh in and add comments, I really want to know what my readers feel about this subject):

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