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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / April 2009

  • Apr 16 / 2009
  • 9
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, Sales Articles, sales assessment tools and indicators, Sales Blog, Sales Management Blog

Social CRM The Future of Sales and Marketing?

I believe that CRM or customer relationships management software is going to be going through some major changes in the next 24 to 36 months.  Not all organizations will have a need for this change, but for those of us who will benefit from this next generation CRM it is an exciting development. Jeremiah Owyang was one of the first people I heard talk about it.

What I am talking about is real time, permission based data on clients that will have the potential to tell us everything from what time of day they are most likely to answer a twitter comment from us to what events they are attending and what brand of TV they prefer or “favorite.”

This data is available on most contacts you have if you are connected to them on Facebook, Twitter, and Linkedin but the challenge is managing the noise and the chaos to hone in on the events, preferences, and people that matter most to your sales, networking and community building efforts.

A comment made to me on Twitter just moments after recording this podcast was:

From: @Raize604 @shanegibson it’s also more high maintenance CRM which makes me wonder if its worth it

A properly engineered and formatted Social CRM can pull all of this data for you, filter it, help you focus on a target group and tell you when specific people or groups are most responsive to what messages in what mediums.  Here’s today’s sales podcast on Social CRM:

  • Apr 15 / 2009
  • Comments Off on Sales Leadership Navy Seal Style
* Sales Podcast, iPhone Podcasts, Leadership, Selling In Turbulent Times

Sales Leadership Navy Seal Style

Sales Leadership Lessons of the Navy Seals

I picked up my copy of Leadership Lessons of the Navy Seals today and it really got me thinking about how casual or loose most sales teams and organizations are. If I was to go into battle (so to speak) how many sales people that I know would I actually bring with me? Who could I count? Who can count on me?  Today’s podcast is about how sales management and sales professionals can learn from the leadership lessons of the Navy Seals.

  • Apr 15 / 2009
  • Comments Off on Sales Podcast – 5 Easy Ways to Boost Sales and Motivation Now
* Sales Podcast, iPhone Podcasts, Sales Blog, Sales Training, Selling In Turbulent Times

Sales Podcast – 5 Easy Ways to Boost Sales and Motivation Now

Today’s podcast is about applying 5 easy steps to increase the momentum in your business or sales process.  If you have been going through the motions or not feeling motivated today’s podcast will hopefully give you a boost.

  • Apr 14 / 2009
  • 6
Events and Seminars, Internet Marketing and SEO, Leadership, Marketing and PR, Sales Articles, Sales Blog, Sales Training

Sociable! Wow we wrote the book in less than 90 days

I’m pretty fired up. Stephen Jagger and I managed to hit our goal of writing our book “Sociable!” in 90 days.  Now for our next goal which is to produce and launch it in 60 days.  That means going over it with our editor, finalizing our book cover design and approaching the three people we have narrowed down that we would like to write the foreword. One in particular I’m waiting until the editor is done before showing him the book/draft.

Sociable! Is about “How social media and social networking are turning sales and marketing up-side down.”  This book idea really began as a discussion shortly after I interviewed Stephen Jagger for my sales podcast on “Twitter and GrandCentral.com.” Then in January I shared with Steve my goal to write three more books this year and when the topic of Social Media for Sales People and Entrepreneurs came up we quickly decided that we should do it together.  We will also be sharing with our readers how we have managed to write a book in 90 days at some point in the future.

Based upon my experience and the collective experience of the team at Knowledge Brokers International we have seen sales evolve to a true profession. With that said I also feel that sales is broken, a lot of the old approaches such as cold calling or marketing at people versus engaging them are becoming less and less effective (this prompted my podcast last week on “how to avoid cold calling“).

The bare bones pre-launch website for Sociable! is up and you can sign up to hear more about upcoming seminars, events (usually involving beer and social media sales types), at the site.  We will also be selecting about a dozen people to review the book in a protected blog where you will be able to make comments and add your thoughts.  Some of those will be included in the comments section at the end of each chapter.

After spending 8 hours today finishing these Chapters off, I’m done writing for a while.


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