I’m pretty fired up. Stephen Jagger and I managed to hit our goal of writing our book “Sociable!” in 90 days. Now for our next goal which is to produce and launch it in 60 days. That means going over it with our editor, finalizing our book cover design and approaching the three people we have narrowed down that we would like to write the foreword. One in particular I’m waiting until the editor is done before showing him the book/draft.
Sociable! Is about “How social media and social networking are turning sales and marketing up-side down.” This book idea really began as a discussion shortly after I interviewed Stephen Jagger for my sales podcast on “Twitter and GrandCentral.com.” Then in January I shared with Steve my goal to write three more books this year and when the topic of Social Media for Sales People and Entrepreneurs came up we quickly decided that we should do it together. We will also be sharing with our readers how we have managed to write a book in 90 days at some point in the future.
Based upon my experience and the collective experience of the team at Knowledge Brokers International we have seen sales evolve to a true profession. With that said I also feel that sales is broken, a lot of the old approaches such as cold calling or marketing at people versus engaging them are becoming less and less effective (this prompted my podcast last week on “how to avoid cold calling“).
The bare bones pre-launch website for Sociable! is up and you can sign up to hear more about upcoming seminars, events (usually involving beer and social media sales types), at the site. We will also be selecting about a dozen people to review the book in a protected blog where you will be able to make comments and add your thoughts. Some of those will be included in the comments section at the end of each chapter.
After spending 8 hours today finishing these Chapters off, I’m done writing for a while.