Face it, as sales people we can be really boring. We’re predictable, and in most cases we sound just like the next guy. Being boring is a guaranteed way to commoditize our product or service and drag our sales cycle out much longer than it has to be.
Listen to today’s podcast and then do the following:
1) Make a list of all the mediums you could be using for follow-up
2) Ask the question: How could I make each application of each medium value added, unique, or innovative
3) Set a goal to follow-up your A category clients using all of the mediums in a creative, enagaging way that will differentiate you, your product, and your company.
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