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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / May 2009

  • May 22 / 2009
  • 8
Internet Marketing and SEO, Marketing and PR, Sales Articles, social media, social media training

3 Guerrilla Social Media Marketing Secrets

In continuing with the series from last week here are 3 Guerrilla Social Media Marketing Secrets inspired by the Father of Guerrilla Marketing my friend Jay Levinson:

6.    Assortment of Weapons – Use a diversity of tools. Start with a blog or highly socially enabled site. Then use and master all of the major tools.  You will identify over time which ones you have a talent for using, and which ones your market responds to best.  Today these tools may include:

•    Blogging
•    Video Podcasting (YouTube, Viddler etc.)
•    FaceBook
•    Linkedin
•    Flickr
•    Twitter
•    Forums
•    Ning.com
•    Digg
•    StumbleUpon
•    FriendFeed
•    Google Profiles
•    Tumblr
•    Ubertor (for Realtors)
•    Meetup.com

7.    Convenient “Time is money is a lie. Time is life, don’t waste their time.” –  Jay Levinson.  This is critical, don’t make people work hard to find your information or consume the great content you create.  Also don’t waste their time with 10 minute videos when you could say it in 3 minutes or even better, 3 Twitter tweets. Brevity is key in Guerilla Social Media Marketing
8.    Subsequent – Always know what’s next, don’t write an e-book, write a series of e-books. Don’t just solve one customer pain, be in search of the next big thing that can help those who are connected with you.

*Guerrilla marketing tip: If you’re looking to save money on hosting your blog or your website you may want to check out sites like Couponraja where you can get Big Rock Codes for money off of everything from hosting, to domain registration and even email hosting.

  • May 22 / 2009
  • 2
* Sales Podcast, 28 days to better selling

Linkedin Prospecting Day 5 of The 28 Days to Better Selling

Today’s sales podcast is Day 5 of The 28 days to Better Selling and is focused on using Linkedin as a prospecting tool. There are many aspects of Linkedin but today we going to focus on the function that enables us to get introduced to a prospect through a friend.

Your assignment today is to connect with three prospects through Linkedin.

Step 1: Search for an individual using targeted criteria

Step 2: Click through their profile and select get introduced through a connection

Step 3: Send a non-pitch short introduction to connect and learn more about each other.


It’s one the easiest ways to make connections but it is very underused. Good luck!

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  • May 21 / 2009
  • 2
* Sales Podcast, 28 days to better selling

Day 4 of the 28 Days to Better Selling

Today’s assignment is focused on finding and developing more lead and networking sources. Watch the video and then take the following action steps:

1) Make a list of all the possible lead and networking sources.
2) Pick the ones that have a high concentration of you’re A target or A referral sources
3) Join and or book yourself for some events
4) Book a morning once a month for the next 3 months to pre-plan your networking.
5) Get out there and start connecting

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  • May 20 / 2009
  • 1
* Sales Podcast, 28 days to better selling

Day 3 of The 28 Days to Better Selling

Today’s daily discipline is Prospecting. There are many types of prospecting and we will focus on several approaches over the next few days. Today’s focus is on in-person or one-on-one prospecting. Tomorrow I will be giving the top prospector $500 worth of my personal time, coaching one-on-one via telephone or in person if you are located nearby.

Here’s your assignment:

1) Listen to today’s podcast

2) Follow the CCIC formula (mentioned in the podcast) and make as many new connections as possible within 24 hours of the posting time of this blog/podcast.

3) Report back with how many people you met, and what you learned. The person who collects the most cards and/or has the best story wins. You can report back by video by clicking the seesmic icon near the comments box as well.

Good luck and happy prospecting!

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  • May 19 / 2009
  • Comments Off on Day 2 of The 28 Days to Better Selling
* Sales Podcast, 28 days to better selling, Sales Articles, Sales Blog

Day 2 of The 28 Days to Better Selling

This is Day 2 of the 28 Days to Better Selling with Shane Gibson. Today’s focus is on developing a set of criteria and aggregating your referral sources and centers of influence to help you maximize and prioritize your referral generating opportunities.

Today’s assignment is:

1) Brainstorm all possible criteria for CIO and referral sources
2) Pick 5-7 top criteria
3) Make a list of existing and potential A category CIO’s and referrals
4) Book a meeting with at least 2 existing to say thank-you and share criteria
5) Share your thoughts and how you implemented this at http://closingbigger.net

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