6. Assortment of Weapons – Use a diversity of tools. Start with a blog or highly socially enabled site. Then use and master all of the major tools. You will identify over time which ones you have a talent for using, and which ones your market responds to best. Today these tools may include:
• Video Podcasting (YouTube, Viddler etc.)
• Google Profiles
• Ubertor (for Realtors)
7. Convenient – “Time is money is a lie. Time is life, don’t waste their time.” – Jay Levinson. This is critical, don’t make people work hard to find your information or consume the great content you create. Also don’t waste their time with 10 minute videos when you could say it in 3 minutes or even better, 3 Twitter tweets. Brevity is key in Guerilla Social Media Marketing
8. Subsequent – Always know what’s next, don’t write an e-book, write a series of e-books. Don’t just solve one customer pain, be in search of the next big thing that can help those who are connected with you.
*Guerrilla marketing tip: If you’re looking to save money on hosting your blog or your website you may want to check out sites like Couponraja where you can get Big Rock Codes for money off of everything from hosting, to domain registration and even email hosting.