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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / May 2009

  • May 19 / 2009
  • 6
Internet Marketing and SEO, Leadership, Marketing and PR, Sales Articles, Sales Blog, social media, social media training

10 Tips on Doing Business in Vancouver

The Four Gregs Today’s blog post is on the lighter side. Some of my comments are in jest so please take them with a grain of salt.  The post was inspired by a series of tips I posted on Twitter and the response I got from people on Twitter.  For those of you who are new to Vancouver or plan on visiting for business here are 10 tips on doing business in Vancouver:

Tip #1: Doing business in Vancouver: Your meeting has a good chance of starting late.

Tip #2: Doing business in Vancouver: You will most likely talk about 8 non-related things before getting down to business.

Tip #3: Doing Business in Vancouver: Your meeting will most likely take place in Starbucks (via @robertaw99)

Tip #4: Doing Business in Vancouver: Your meeting may be bumped by something of little consequence until you learn Vancouver priorities (via @Bradinator)

Tip #5: Doing Business in Vancouver: Vancouverites are friendly but take time to introduce and endorse you. They take business personally.

Tip #6: Doing Business in Vancouver: Green is the new bling and being too busy is a sign of business weakness.

Tip #7: Doing Business in Vancouver: Not everyone in Vancouver is into doing business.

Tip #8: Doing Business in Vancouver: When you don’t get a call back right away don’t worry and don’t get offended. Follow-up again.

Tip #9: Doing Business in Vancouver: Everyone knows everyone, and many have done business with each other at some point. via @KontentCreative

Tip #10: Doing Business in Vancouver: It’s all about relationships and what networks you’re connected to.  Take your time getting to know who is connected to who. Join your local Board of Trade and corresponding Vancouver Linkedin and Meetup groups as a start.

  • May 18 / 2009
  • 14
* Sales Podcast, 28 days to better selling

Day 1 of the 28 Days to Better Selling

Today is Day 1 of the 28 days to Better Selling. Over the next 28 days you will work on 28 small shifts that will add up to a significant improvement in the way you sell.

Today’s topic is on “The ABC’s of Targeting.” Watch the video ( or direct download) here, and complete the 5 steps outlined below:

  1. Make a list of all possible criteria
  2. Pick the top 5 to 7 that are absolutes
  3. Compare that to your last 10 business transactions
  4. Answer the question: What could you do to better target or profile clients?
  5. Visit http://closingbigger.net to share your thoughts in the comment section.

If you haven’t signed up for the program you can join at anytime by signing up below:

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  • May 15 / 2009
  • Comments Off on 3 Guerrilla Social Media Marketing Secrets
Events and Seminars, Internet Marketing and SEO, Marketing and PR, Sales Articles, Sales Blog, social media, social media training

3 Guerrilla Social Media Marketing Secrets

Last week I posted Guerrilla Social Media Marketing secrets 1,2 and 3. There are 19 Guerrilla Marketing secrets and after chatting with Jay Levinson he gave me the go ahead to share a few more. So here’s secrets 4,5 and 6 based upon my interpretation of Jay’s 19 secrets:

3.    Consistent – Don’t change your identity.  Brands, relationships, trust, and technology all take time for adoption and acceptance. Be consistent with your message and on-line social media identity.
4.    Confident – You must be confident and instill confidence in the customer.  Use social media to listen to your customers.  Jay says, “Service is anything the customer wants it to be.” Listen! He goes on to say, “Quality is what customers get out of your product. “  This is great information that can help you provide specific, on topic, brilliant solutions to your target market’s pains.
5.    Patient – Be patient. Be patient with yourself, it will take you time to master the Guerilla Marketing “Weapons of Social Media.” Be patient as you build a community online, build roots and a foundation that will be un-shakable.  Be patient with your target market, they will rush in to use and engage in social media, but they will do it in their time-frame.

  • May 14 / 2009
  • Comments Off on 28 Days to Better Selling Starts May 18th 2009
Events and Seminars, Sales Blog, social media training

28 Days to Better Selling Starts May 18th 2009

This program is my way of giving back to the sales and social media community that has helped me build my blog, business network and knowledge base through your great insight, twitter updates, attendance at events and overall enthusiasm to learn and connect.

A number of you have asked for more information on the program. Here are the major topic areas that will be addressed in the 28-day program:

  • The ABC’s of Targeting – How to fine tune and focus your sales process
  • Master Prospecting Strategies – How to develop a step by step prospecting plan using offline, online and social media tools and processes
  • Rapport – Tips, strategies and tactics for developing instant rapport
  • Selling with Style – how to read and adapt to different types of buyers for maximum effectiveness.
  • Social Selling – Social media and networking strategies to help you engage and develop business, using tools like blogging, twitter, FaceBook and video.
  • Needs Analysis Selling – Using questioning to establish rapport, identify client pains and develop easy to sell solutions.
  • Key Account Management – Approached to landing, retaining and growing high value clients
  • Life Time Client Strategies – Using personal branding, social media leadership, relationship development, and pro-active service strategies to create a loyal customer base.

Each day participants will have the opportunity to share their success, applications and challenges with each other. I expect this to also be a good networking opportunity. (All this will happen at http://closingbigger.net)

If you are not already registered for the program you can do so below. (There’s no fee, no advertising, and you can start or quit at anytime).

Enter your Email

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  • May 14 / 2009
  • 6
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, Sales Blog, social media, social media training

Social Media ROI for Business

The most common question I hear as a consultant when working with clients to integrate their sales, marketing and social media strategies is “What is the ROI ( Return on Investment ) for Social Media and Social Networks.” Many business people and companies struggle with the ROI on tools like Twitter, Blogging, FaceBook, or Video online.  Based upon a book I have been working on called “Social ROI” which addresses the ROI in community engagement I have put together this podcast on 26 ways to measure Social Media ROI. Your feedback would be greatly appreciated (especially if I missed one!). (Direct Download)

What is the ROI or Return on Investment in Social Media for Business?

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