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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / May 2009

  • May 12 / 2009
  • Comments Off on Marketing and Sales Has Changed Have You?
* Sales Podcast, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR

Marketing and Sales Has Changed Have You?

Today’s Reality:

Today’s consumer has a lot of choice. They also have access to many points in the distribution chain that they never had before. This poses many opportunities for entrepreneurs, sales professionals, and anyone else involved in the value chain.

Marketing and sales has changed.

This is a positive thing for progressive marketers and sales people, but it also offers up many challenges for those who are selling like it was 1999. Have a listen to today’s sales podcast to find out the three key skills and tools necessary to engage today’s consumer and client:

Special event:

28 Days to Better Selling Launches May 18th 2009:

Here’s how 28 Days to Better Selling Works:

1) A daily task that you can easily implement to improve your sales and business
2) A succinct daily lesson to help you make the improvement

By the end of the 28 days you will have looked at 28 ways to fine tune and improve your sales process and business. The daily lessons will be in written, video or audio format and will take less than 10 minutes each to review. There is no charge for this event and program.

To Register for the program please enter your e-mail address below:

Enter your Email

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  • May 09 / 2009
  • Comments Off on 28 Days to Better Selling with Shane Gibson
* Sales Podcast, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Leadership, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Articles, sales assessment tools and indicators, Sales Blog, Sales Management Blog, Sales Training, Sales Training Video, Selling In Turbulent Times, Shane Gibson Bio, social media training

28 Days to Better Selling with Shane Gibson

Sales Podcast on Filling Your Sales Funnel in 2009Launches May 18th 2009

If you want to improve your sales and have been too busy to put a plan into place you’re not alone.

I have had many people in the sales community including sales professionals, senior executives and high tech entrepreneurs and bloggers who are all looking for ways to convert connections into long-term clients and relationships.

Their challenge is that most resources available are either one time training opportunities, or extensive and over whelming programs that are tough to implement. This program takes care of all of this.

The 28 Days to Better Selling program is completely free and is 100% content and 0% advertising or promotions. All content focused on helping you.

This concept was inspired by a 31 Days to Build a Better Blog program that Problogger.com put on for 12,000 other bloggers. As a participant it was very helpful for me. The concept is simple:

Here’s how 28 Days to Better Selling Works:

1) A daily task that you can easily implement to improve your sales and business
2) A succinct daily lesson to help you make the improvement

By the end of the 28 days you will have looked at 28 ways to fine tune and improve your sales process and business. The daily lessons will be in written, video or audio format and will take less than 10 minutes each to review.

To Register for the program please enter your e-mail address below:

Enter your Email

Preview | Powered by FeedBlitz

  • May 04 / 2009
  • 4
Internet Marketing and SEO

3 Guerrilla Social Media Marketing Tips

The following Guerrilla Marketing tips were inspired by Jay Levinson father of Guerrilla Marketing. He listed 19 secrets but here’s the first three (my interpretation):

1.    Commitment – Mediocre will win over brilliant. The key lesson here is stay the course. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment. Stick with it, it will pay big.
2.    Investment – Guerrilla marketing is a recession proof investment.  It will pay better than any traditional financial investment. The key thing is you will need to invest in Social Media.  This will come not in dollars but time, energy, ability, money, reputation.
3.    Consistent – Don’t change your identity.  Brands, relationships, trust, and technology all take time for adoption and acceptance. Be consistent with your message and on-line social media identity.

  • May 03 / 2009
  • 2
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Sales Articles, Sales Blog, Sales Training, Sales Training Video

Top Sales Blogs and Top Sales Podcasts This Week

This week has been an awesome week.  I did two blog entries while I was away in Chile which was half of my usual volume compared to the previous few weeks.  The most memorable one was the interview I did with Jay Levinson father of the Guerrilla Marketing movement.  With that said the world of sales blogging and sales podcasts has churned forward regardless. Many of my peers and friends have posted some great new tips and content that I would like to share with you.

Shamus Brown did a blog post called “Your Prospects are Human Lie Detectors.” It’s amazing that in this era of extreme transparency that sales professionals and business people still are missing this core lesson.

Simone Blum urged us to be Un Reasonable when it comes to business decisions and launching a new idea or product.

Alan Majer provided a great list of 21 things we can do to succeed in a carreer in selling.

The guys at Sales Roundup put together a good sales podcast on finding and prepping for a sales job.

The guys at the Advanced Selling Podcast did a great podcast on The Rules Tools and Attitudes needed to put more prospects into the sales funnel.

Brad Trnavsky at the Sales Bloggers Union did a good sales blog entry on The Primary Role of a Sales Manager.

Skip Anderson in his Selling to Consumers Podcast talked about the Essence of Selling. It’s all about helping the client make a decision according to Skip.

Lastly I found this sales cartoon from Count5.com and it reminded me of at least half of the sales people that call my office daily. Anyone else suffering from the same?

  • May 02 / 2009
  • 3
Internet Marketing and SEO, Marketing and PR, Sales Articles, Sales Blog, Sales Training, social media, social media tips, social media training

Social Media Tips

These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference.  Please add your tips and thoughts in the comments section.

20 Social Media Tips:

  1. Focus on a specific theme in your social media for extended periods of time
  2. Your blog is your home base, all social media should feed your home base
  3. Social media is 90 % contribution and connection 10 % marketing and sales
  4. Social media belongs to the people, they get to make the rules not the marketer
  5. Have a social media policy for your company. Help your people be effective and on message
  6. Promote other people’s dreams. It builds community, loyalty and brand for you
  7. “Marketing is a process not an event”- @jaylevinson
  8. Blog, tweet and talk about solutions to people’s pains and challenges
  9. Social media tools like twitter are listening tools more than they are broadcasting tools.
  10. Nano-cast to many small niches instead of broadcasting to everyone.
  11. Learn to break up large blog entries into many smaller entries. It’s more user friendly
  12. Take time each month to update your major social media profiles, use key words that your prospects would search for
  13. Use social search like http://search.twitter.com and http://blogsearch.google.com to listen to your customers
  14. Each social network has it’s own etiquette FaceBook type behavior doesn’t work on  LinkedIn
  15. Answer people’s comments on your blog, or @ replies in Twitter. Social media leadership is about bi-directional communication.
  16. Think twice, click once.
  17. Take it off-line, book in person meetings or hold events for your online social media contacts
  18. Use an assortment of tools, it geometrically multiplies efforts
  19. Always be asking where are we going? What is the next Twitter or FaceBook going to be?
  20. Use a mixture of content on your blogs, top 10 lists, photos, video, audio, guest bloggers, and polls…

Register for updates on Sociable! Shane Gibson and Stephen Jagger’s new book to be released in June 2009.

Social Media Seminars with Shane Gibson.

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