18. Experiment – You will have little failures before you have one big success. Constantly test and be curious about the psychology behind what motivates and engages your customers, prospects and the online communities you participate. Remember that penicillin and gun powder were both invented by accident. Have fun, be engaging and bold and most importantly observe everything.
19. Implement – The world belongs to those who are willing to implement. Put a solid marketing calendar together that includes core social media disciplines. Blog at least 3 times per week, update your Twitter status five or more times per day, spend at least 30 minutes a day pro-actively listening to your audience. Constantly devour information on how to hone your skills as a Guerrilla Social Media Marketer.
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