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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / June 2009

  • Jun 02 / 2009
  • Comments Off on 3 Guerrilla Social Media Marketing Secrets Part 5
Internet Marketing and SEO, Marketing and PR, Sales Articles, Sales Blog, social media, social media training

3 Guerrilla Social Media Marketing Secrets Part 5

This is part part 5 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s today’s 3 Guerrilla Social Media Marketing Tips:

12.     Dependent – “The guerrilla’s job is not to compete but to cooperate with other businesses. Market them in return for them marketing you. Set up tie-ins with others. Become dependent to market more and invest less.” Begin to blog, do interviews and profile your cooperative competitors online and many will reciprocate and help you grow your following and client base.

13.    Armament – Arm yourself with all of the social media tools that your customer consumes or uses.  Also find new markets through arming yourself with new social networks and mediums.

14.    Consent – Permission is number one if you are going to be a Guerrilla Social Media marketer. Take time to build trust and relationships and never overstate or overstep your relationships online with pitches and unsolicited messaging.

Guerrilla Social Media Marketing Secrets Part 1

Guerrilla Social Media Marketing Secrets Part 2

Guerrilla Social Media Marketing Secrets Part 3

Guerrilla Social Media Marketing Secrets Part 4

  • Jun 02 / 2009
  • Comments Off on Day 15 to the 28 Days of Better Selling
* Sales Podcast, 28 days to better selling

Day 15 to the 28 Days of Better Selling

Today’s assignment is focused on turning data gathered into compelling sales language. People buy results, emotions, and feelings not solutions or or things. After you have gathered a ton of  information in a client meeting the question is “What do I do with this information?”

Today’s podcast is about prioritzing client issues, focusing on your key competitive advantages and communicating in the terms of benefits and results to the client.

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