Preempting objections is an important strategy that most successful sales people apply. Often we will have several obejctions that come up about our product, service or company on a regular basis. There are also things that lose deals that prospects will not tell us they are worried about.
Your assignment today is to listen to the podcast and then:
1) Brainstorm a list of all of the objections that you get on a regular basis.
2) List unspoken objections that people will not mention to you but you know are there.
3) Develop a way to preemptively handle each objection up-front and turn it into a selling point