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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / July 2009

  • Jul 31 / 2009
  • 7
* Sales Podcast, 28 days to better selling, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Sales Training, Sales Training Video, Selling In Turbulent Times, social media, social media podcast, social media training

28 Ways to Improve Your Sales Results

I had a number of people (close to 300) complete the 28 Days to Better Selling Program I put on in May and June.  Many of you were asking when I was going to do it again? My next one will be in the fall but it will be marketing focused. With that said, you can do the 28 Days to Better Selling Program at your own pace by following the links below.

Here’s how 28 Days to Better Selling Works:

1)    A daily task that you can easily implement to improve your sales and business
2)    A succinct daily lesson to help you make the improvement

By the end of the 28 days you will have looked at 28 ways to fine tune and improve your sales process and business.  The daily lessons will be in written, video or audio format and will take less than 10 minutes each to review.

Day1  The ABC’s of Targeting

Day 2 Targeting the Right Referral Sources

Day 3 Prospecting in Person

Day 4 Networking Strategy

Day 5 LinkedIn Prospecting

Day 6 Investigative Prospecting

Day 7 Lead Nurturing

Day 8 Don’t Be A Boring Salesperson

Day 9 Listening in Sales

Day 10 Needs Analysis in Sales Part 1

Day 11 Needs Analysis In Sales Part 2

Day 12 Twitter for Sales Part 1

Day 13 Twitter for Sales Part 2

Day 14 Keeping Commitments

Day 15 Selling Benefits and Results

Day 16 Preemptive Objection Handling

Day 17 Sell the Price Different Not The Total Cost

Day 18 Vital Signs

Day 19 Preparing For a Sales Call

Day 20 Team Selling

Day 21 Just Thinking About You

Day 22 Team Players Make Efficient Sellers

Day 23 Day of Rest, Chill Out and Reflect 🙂

Day 24 Influencing Top Level Decision Makers

Day 25 Key Skills and Strengths for Selling Intangibles

Day 26 Reducing Anxiety and Worry

Day 27 15 Ways to Close A Sale

Day 28 Operationalizing Your Sales Process

Want to Close Bigger Deals? Buy the Book:

  • Jul 28 / 2009
  • 4
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, Sales Articles, social media, social media podcast, social media training

Social Media Strategy and Resources List

I’m doing a webinar for the Association of Professional Design Firms this morning and while I was compiling a resource list for them I thought I might as well blog it instead.  I’ve put up a lot of video, podcasts and blog entries up in the past month on Social Media Strategy and tools so I thought I would build a topic map. Most of this content is inspired by the book “Sociable! How Social Media is Turning Sales and Marketing Upside Down.”

Resources by Topic:

Why Blogging is An Important Part of Social Media Strategy [Video]

Integrating Social Media Into Your Sales and Marketing Process [Podcast/Blog]

Making Social Media Part of What You Do [Video]

Developing a Social Media Calendar and Implementation Plan [Podcast/Blog]

Sample Social Media Policy [Blog]

What is Social Media Etiquette [Video]

5 Ways to Build a Twitter Following Organically [Blog]

Twitter for Sales and Marketing [Video] Part 1 and Part 2

Social Media ROI [Podcast]

The Future of Sales and Marketing Social CRM [Podcast]

Slides from Today’s Presentation:

Social Media Seminar

View more presentations from shanegibson.
  • Jul 26 / 2009
  • 4

A Big Thank-You to Everyone Blogathon 2009 is a Wrap

Well I’m done. I haven’t tallied all of the pledges yet but it appears that with the help of my blog readers and twitter friends that over $1200 was raised for the Vancouver Food Bank.  That for me was worth the 24 hours of no sleep.

Here’s a partial list of the great people who made donations to the Food Bank:

  • Trevor Wallace
  • Doug Morneau of Rhino Marketing Inc.
  • Captain Charles Trevor Greene
  • Aileen Javier and Kristian Gibson
  • Lynn Kitchen
  • Barbara Doduk
  • Fred Shadian (Who also did 3 guest blog posts)
  • Chris Breikss
  • Renbor Sales Solutions
  • ThinkTom.com Realty
  • Kye Grace
  • Ronald Lee
  • Yam De La Pena

Also here’s the updated list of everyone in Vancouver that blogged for the past 24 hours for the charity of their choice.

Blogger and Supported Charity:

  1. Raul Pacheco The BC Cancer Foundation
  2. Rebecca Bollwitt – Miss604 the Union Gospel Mission
  3. Duane Storey The Union Gospel Mission
  4. Tiny Bites (team effort) The Vancouver Food Bank
  5. 604 Foodtography The Vancouver Food Bank
  6. Shane Gibson (That’s me and I’m Blogging for The Vancouver Food Bank as well!)
  7. Barbara Doduk The Richmond Animal Protection Society
  8. Mehnaz Thawer the Tumaini Children’s Project
  9. Fraser Valley Pulse the Langley Animal Protection Society
  10. WorldwideWaterCooler The BC SPCA
  11. Developmental Disability Association for their own cause (I believe)
  12. Justin Yang BC Children’s Hospital Foundation
  13. Liberation BC for Liberation BC
  14. Bluefur Team Diabetes
  15. Shane’s World Theatre Terrific
  16. Think Referrals Burn’s Bog Conservation Society
  17. Brady V BC Children’s Hospital Foundation
  18. Langley Politics The United Way
  19. Beth Snow Options For Sexual Health
  20. Karen Fung Vancouver Public Space Network
  21. April Smith Community Education Resource Society
  22. Ganga Narayanan Canadian Hard of Hearing Association
  23. Matthew Naylor Canadian Mental Health Association
  24. Aidan BC Children’s Hospital
  25. Iris Dias MS Society of Canada
  26. Mitch Baldwin – The Salvation Army, Camp Sunrise
  27. Catherine Winters – Canadian Cancer Society
  28. Neil Parker – Weekend to End Breast Cancer
  29. Jael – Big Sisters

I’m leaving the donations page open until the 28th so if you would still like to contribute:

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 26 / 2009
  • 3
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media, social media training

Social Media Implementation Article in the BC AMA Magazine

Following is an excerpt of an article I wrote for the BC Chapter of the AMA (You can download the entire magazine and read the full article here)

Great conversations in the offline world are about listening, providing insight, empathy, and at times the right measure of humor. The same goes for online tools. In using a tool like Twitter here are some tips on being engaging:

• Fill out your profile completely with a current photo, link to your personal blog or site, and use the entire 140 characters provided for your bio. Hiding who you are or not providing your company information can create a barrier to trust or engagement.

• Update regularly, for most active Twitter users that’s 8 to 15 times per day. Key principle: don’t update unless it adds value, solves a problem, inspires or entertains your target market.

• Share useful links to sites other than yours. Also pass on and share (know as retweeting on Twitter) useful information from other Twitter users. This will strengthen your relationship with them and increase the chances of them sharing your messages.

• Use social search to monitor what people are saying about your company or your industry. http://search.twitter.com can give you by-the-minute opportunities to engage people who are talking about your brand. You can instantly solve a problem or correct a situation as it happens.

• Vary your message and the frequency so that you appear human and not robotic. Your updates should be a combination of personal messages, corporate updates, answering questions, commenting on other people’s great tweets, and links to valuable information.

• If you sound like everyone else you’re not a brand or a leader. Create engaging content and unique conversations. This is vital to building a brand and solidifying client relationships.

Great use of Twitter and other social mediums and networks is 90% listening and contribution and 10% marketing and messaging. While that seems like a bad marketing ratio we can go back to what John C. Maxwell said about leadership “It’s 90% connection and 10% content.”

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

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