18 Social Media Tips Under 140 Characters

18 Social Media Tips Under 140 Characters

1.     Use http://www.backtype.com/ to search blog comments about you, your blog or a topic.

2.     Social media is too new for Gurus. We’re all amateurs! That’s what makes it fun and open.

3.     Social Media Phases: Adoption, Population, Pollination, Aggregation, Splintering, Commercializing, and Globalizing.

4.     Social media is here to stay and has more relevance and power everyday.

5.     Embracing and understanding how to use social media is a core life skill, leadership skill and career building skill.

6.     Social media is social. It’s about helping people connect to people using technology, it embodies truly what the internet was intended for.

7.     Social media is not just about technology, it’s a new way of leading, thinking, and connecting with other people.

8.     Social media belongs to all of us. An ordinary consumer, a front line employee, a political activist in Iran all have access and a voice.

9.     You need different messaging for client retention than you do for attraction.

10. Statistics tend to be a history lesson. Growth and human behavior are rarely linear. Listen to customers and staff.

11. Use social listening tools: http://www.collecta.com/ http://www.twitority.com/ http://socialmention.com/ http://www.twazzup.com/

12. Develop a social media policy and set of guidelines to keep your team on track and on message.

13. You can force someone to be social, you can only give them the tools and training.

14. Worry less about selling and more about connecting and rapport.

15. Read Free the Future of a Radical Price before launching your next marketing campaign.

16. Read “Ignore Everybody” by Hugh Macleod if you want to tap into your social media creativity.

17. Spend time each day promoting and contributing to another blogger’s success.

18. What works for you now will only keep working until it is no longer unique. Keep innovating.

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Blogathon 2009 for Vancouver Food Bank