Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media tips, social media training
Here are a selection of Tweets (Twitter Updates) I recently shared on Twitter (via @shanegibson). I’ve put them all in one place as a brief social media tip digest.
Social Media Tips:
- Unique, brief sound bytes produced consistently can yield great results.
- Once in a while ask your FB and Twitter friends for help. See who steps up. This will tell you a lot.
- Make a list of people who support you online. Develop a strategy to reciprocate.
- Use your experience in social media to predict areas of growth in new regions and niches. Then pay it forward.
- You may be awesome blogger but does the world know? SEO, social networks, offline promotions are needed.
- Make your events that you promote about the community. Education and collaboration trump pitches.
- “Think what’s in it for me?” from your target market’s perspective.
- Using more than one channel / stream shortens your brand engagement curve.
- Defining your target market and goals is easy, engaging them is the challenge.
- The numbers are exciting but they’re just numbers until you make it real and build good relationships.
- Engagement is not just about listening; it’s about empathy, rapport, and making people feel heard.
- Engagement is the goal, social media are the tools.
- Thank people who comment on your blog via e-mail or twitter. Let them know you’re listening.
- Search engine optimization can help you rapidly grow your network and connections. Get good at it.
- Develop a list of your top connections/influencers and make sure you’re connected on multiple networks.
- There is a Trend: Condensed writing, short videos all getting shorter.
- Blogging tip. Pick a theme or topic for the month. Plan 7-10 blog entries that build up to 1 core message, event, or action.
- Have a series of steps planned and measured to track and develop relationships.
- One of your final steps in the social media sales process is to connect offline, on the phone, or at least one on one virtually.