Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?”
Social media will come to an end. The ride is not over yet, we have a few good years ahead of us but the writing is one the wall. My podcast today is about the end of social media and what it means to marketers, bloggers, business owners and the community as a whole.