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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

The End of Social Media

* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media training

The End of Social Media

The End of Social Media

The End of Social Media

Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand.  Social media is an exciting disruptive technology.  But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?”

Social media will come to an end.  The ride is not over yet, we have a few good years ahead of us but the writing is one the wall.  My podcast today is about the end of social media and what it means to marketers, bloggers, business owners and the community as a whole.

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  • Too bad…I am just finally getting my friends on board.

  • Hello Shane
    Companies are familiar with acting as though they control their marketing message. So they begin with a big plan, and they decide how much to spend and that might work just fine. But if there is a strong mismatch between the claims made and the performance, word of mouth, or sound of Twitter, is likely to begin. The company may wish for silence, but there is no control over the message that’s in circulation. That is the message people will believe no matter what they firm was spending.
    All managers need to experience social media for themselves by being involved. That way one is less likely to make the silly sort of social errors, that generates such negative publicity. Far to few managers have that experience.

  • Hello Shane
    Companies are familiar with acting as though they control their marketing message. So they begin with a big plan, and they decide how much to spend and that might work just fine. But if there is a strong mismatch between the claims made and the performance, word of mouth, or sound of Twitter, is likely to begin. The company may wish for silence, but there is no control over the message that’s in circulation. That is the message people will believe no matter what they firm was spending.
    All managers need to experience social media for themselves by being involved. That way one is less likely to make the silly sort of social errors, that generates such negative publicity. Far to few managers have that experience.

  • Shane:

    Great podcast! I keep telling people that the fundamentals of good sales, networking, etc., have not changed…the tools change, but the basics always stay the same. The reason? We’re still dealing with other people, and that will never change.

    Jerry Kennedy

  • Shane:

    Great podcast! I keep telling people that the fundamentals of good sales, networking, etc., have not changed…the tools change, but the basics always stay the same. The reason? We’re still dealing with other people, and that will never change.

    Jerry Kennedy

  • Too bad…I am just finally getting my friends on board.

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