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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

The 10 Personality traits of a Guerrilla Social Media Marketer

Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

The 10 Personality traits of a Guerrilla Social Media Marketer

Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we’re developing together.  I thought I would give you a sneak peek into these traits and the Guerrilla way:

  1. Immune to hype:
    There is a lot of hype around social media. The Guerrilla searches for truth, verifies information and executes with dependable tools and strategies.
  2. Curiosity:
    Penicillin was invented serendipitously.  Guerrillas aren’t afraid to experiment, make mistakes or try new things to gain a competitive advantage.
  3. The ability to sprint:
    There will be small windows of opportunity and the Guerrilla is always ready to exploit them with all of their energy passion and resources.
  4. The ability to run marathons:
    Many battles are battles of attrition. Guerrillas know how to wear their competition down and build a presence through consistency.
  5. Transparent:
    A Guerrilla knows that truth, empathy and integrity are keys to social media marketing, and they build trust and loyalty through transparency.
  6. Community focused
    A Guerrilla builds, connects and helps the community.  Within that community are other Guerrilla Allies that will be their assets.
  7. Profit driven
    A Guerrilla measures success by profits, not clicks, visitors, or any “cool factor.”
  8. 8. Tech hungry
    Technology is the Guerrilla’s Social Media Marketers core weapon and competency. They are always learning more about technology.
  9. Self-developer
    A Guerrilla knows that technology and business moves fast. They are constantly learning more to stay ahead of the competition.
  10. Leadership mentality
    A Guerrilla observes the community and gathers intelligence but they are always thinking about what is next. They create trends, unique solutions and are thought leaders.

Copyright 2008-2009 Jay Levinson and Shane Gibson
Guerrilla Marketing Official Page

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  • Perfect, I love it! I’m glad I chanced across your blog there is some good stuff here. Sometimes this is all we need to keep moving in the right direction. This would make a perfect poster…HINT! HAHA

  • Perfect, I love it! I’m glad I chanced across your blog there is some good stuff here. Sometimes this is all we need to keep moving in the right direction. This would make a perfect poster…HINT! HAHA

  • Shane Gibson

    @David Johnson. Thanks for the feedback David. A poster is a great idea!

  • Shane Gibson

    @David Johnson. Thanks for the feedback David. A poster is a great idea!

  • I’ve always been a visual person, I have a huge whiteboard here in my office that I always have my “top 6” written on.

    I printed this out and taped it on the wall next to my desk so that I can see it all the times. Thank you!

  • I’ve always been a visual person, I have a huge whiteboard here in my office that I always have my “top 6” written on.

    I printed this out and taped it on the wall next to my desk so that I can see it all the times. Thank you!

  • This is awesome… Personality plays such a huge part in our lives, careers, friendships and families… I’d also suggest that natural instinct is actually even more important. Personality can change, natural instinct and tendency does not. I cheer for a Kolbe Index Initiating Quick Start as the PRIMARY MO for Twitter, and an Initiating Fact Finder for Blogging!

  • This is awesome… Personality plays such a huge part in our lives, careers, friendships and families… I’d also suggest that natural instinct is actually even more important. Personality can change, natural instinct and tendency does not. I cheer for a Kolbe Index Initiating Quick Start as the PRIMARY MO for Twitter, and an Initiating Fact Finder for Blogging!

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