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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / October 2009

  • Oct 06 / 2009
  • 4
* Sales Podcast, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

Listening 2.0 – Social Media Listening Strategy

listening_deviceListening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking.  It all starts with listening.  In marketing, as in battle it is often one bold stroke that wins, knowing when, where and how we hit our adversary.  Today’s podcast is about Listening 2.0 and what it means to all of us.  Listening 2.0 is about making others feel listened to and understood, it’s not just about nodding our virtual heads or tabulating comments in a social media sentiment report.

Photo Credit: Dr. X’s Vintage Photo Blog

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