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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Social Media Tips, Thoughts and Trends Under 140 Characters

Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media tips, social media training

Social Media Tips, Thoughts and Trends Under 140 Characters

Every few weeks I take a collection of my most popular social media Tweets (Twitter updates) and archive them on my blog for people who missed them or are not yet on Twitter.  Here’s a collection of 25 tips, thoughts, and trends from the past 10 days. Enjoy!

  1. Social Media Thought: Not listening to your customer = Brandicide (Brand Homicide) do you have a social media listening strategy?
  2. Social Media Tip: Once you find a conversation about your brand encourage it to spread by creating and hosting places for dialogue.
  3. Social Media Tip: Social listening strategy comes before social media content strategy.
  4. Social Media Tip: Most social media efforts are abandoned long before their results can be measured.
  5. Social Media Tip: Integrate your tools in your marketing but also measure the effectiveness of each tool individually.
  6. Social Media Trend: More people realizing that social media success is about leadership not technology.
  7. Social Media Trend: simultaneous translation in mirco-blogging and collaboration platforms.
  8. Social Media Trend: Mobile social apps aggregating multiple social networks and media into one place.
  9. Social Media Tip: Aggregate your client and prospect list and develop nano-casts for each nano-segment.
  10. Social Media Tip: Social media can be used for retaining, developing and prospecting clients, all aspects of the sales cycle.
  11. Social Media Tip: Get out of your industry vacuum when building strategy. Look for SMM concepts that can be adapted.
  12. Social Media Tip: Want to make good connections? Make value added, thoughtful comments on their blog.
  13. Social Media Tip: teach your clients about social media, help them get online. It creates more dialogue opportunities.
  14. Social Media Tip: Make it real at least twice a week. Meet offline in person with contacts.
  15. Social Media Tip: Research and test the latest platforms but don’t go down the rabbit hole.
  16. Social Media Tip: Teach people the principles of leadership before teaching them how to use Twitter or blogs.
  17. Social Media Tip: Meetup.com is best used for community events. Using it just to promote your product or company will have minimal results.
  18. Social Media Tip: Your great idea or blog post, is being written in 10 different languages by other people right now.
  19. Social Media Tip: Any system or company bent on being exclusive versus inclusive will fail.
  20. Social Media Tip: Instead of writing headlines write engagement lines.
  21. Social Media Tip: As a leader, make the journey look fun & share your joy. People will want to follow the path.
  22. Social Media saying: “Nothing happens until someone tweets something.”
  23. Social Media Tip: Being a thought leader is just as much about selfless contribution as it is about unique dialogue.
  24. Social Media Tip: You don’t have to like or use every tool to be successful.
  25. Social Media Trend: Brands now need to think global social etiquette when planning their social media strategy.
  • These are very nicely shared tips/thoughts. I basically just nodding all the way down. My favorites could be to teach a person the principle of leadership before using the social media tool; it’s more or less like knowing the ethics first before using it. Also, love the saying ““Nothing happens until someone tweets something.” — so true. I’ve always agree in blogging, a well written post is nothing if no social networking is involved. Stumbled! Good work!

    @wchingya
    Social/Blogging Tracker

  • These are very nicely shared tips/thoughts. I basically just nodding all the way down. My favorites could be to teach a person the principle of leadership before using the social media tool; it’s more or less like knowing the ethics first before using it. Also, love the saying ““Nothing happens until someone tweets something.” — so true. I’ve always agree in blogging, a well written post is nothing if no social networking is involved. Stumbled! Good work!

    @wchingya
    Social/Blogging Tracker

  • Shane Gibson

    @ Ching Ya – Thanks for the feedback and thanks for the Stumble.

  • Shane Gibson

    @ Ching Ya – Thanks for the feedback and thanks for the Stumble.

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