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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Creating a Sales Culture in Your Organization

* Sales Podcast, Sales Blog, Sales Management Blog, Sales Training

Creating a Sales Culture in Your Organization

Many organizations want to create a sales culture but many also fail at doing so. Today’s podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture:

  1. You need buy-in
  2. It’s really about creating an opportunity culture
  3. You need to reward people, that means everyone
  4. “What gets inspected gets respected” – Trevor Greene
  5. Move poor fits out quick, and hire the right people
  6. Feed the monster – train and develop continually
  7. Fix operations if they don’t support sales
  8. Fix products and services that don’t meet needs or fulfill promises
  9. It takes time, up to 18 months or longer before true leadership evolves
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