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Social Media Podcast for Social Business by Shane Gibson Speaker and Author

Shane Gibson; Author | Professional Speaker | Sales Trainer | Social Media Analyst

Why Social Media ROI is NOT as Important as ROR

  • Dec 15 / 2009
  • 19
Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

Why Social Media ROI is NOT as Important as ROR

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR.  ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI. ROR is about return on relationship and not just winning clicks but winning hearts, minds and loyalty. Most people talking about social media ROI have only been studying it for 24 months or less. Some don’t even use social media actively as an engagement and relationship building tool.  I discuss this and many other aspects of ROR and ROI for social media in today’s podcast. Any and all feedback on this podcast would be welcome and appreciated.

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  • luca

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  • luca

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  • http://cindyking.biz/ Cindy King

    Shane, you are smokin’!

    This audio is excellent. You’ve made great points! And I’ve got several comments on different things.

    Trying to measure tools and expecting ROI from them is a big problem.

    Also, it seems like all marketing today in a B2B world requires consistent action over time… and this time is longer than most people think.

    Given the time businesses have been using social media, I’m hoping we’ll hear more examples in 2010.

    The link I’ve added here is my list of 100 thought leaders I’ve met on Twitter. I started phone networking with interesting people I met on Twitter in January 2009. So I’ve spoken to the majority of the people on this list on Skype/phone. And I’m going through this list & asking all of them to do a Twitter Interview with me. Done a couple dozen to date. And I can tell you that I do feel the business value in these relationships. Several are good referral sources, several of good potential joint venture partners. Relationships take time to nurture, but I do feel the tree has been planted, has grown and is now budding. I expect the fruit to start forming in 2010.

    Not sure how far off the 18 months I’ll be, but that is a very good estimate.

  • http://cindyking.biz/social-media-networking-with-twitter-lists/ Cindy Kingc

    Shane, you are smokin’!

    This audio is excellent. You’ve made great points! And I’ve got several comments on different things.

    Trying to measure tools and expecting ROI from them is a big problem.

    Also, it seems like all marketing today in a B2B world requires consistent action over time… and this time is longer than most people think.

    Given the time businesses have been using social media, I’m hoping we’ll hear more examples in 2010.

    The link I’ve added here is my list of 100 thought leaders I’ve met on Twitter. I started phone networking with interesting people I met on Twitter in January 2009. So I’ve spoken to the majority of the people on this list on Skype/phone. And I’m going through this list & asking all of them to do a Twitter Interview with me. Done a couple dozen to date. And I can tell you that I do feel the business value in these relationships. Several are good referral sources, several of good potential joint venture partners. Relationships take time to nurture, but I do feel the tree has been planted, has grown and is now budding. I expect the fruit to start forming in 2010.

    Not sure how far off the 18 months I’ll be, but that is a very good estimate.

  • http://www.bathmateus.com bath mate

    very good,thank you.:)
    Bathmate

  • Shane Gibson

    @CindyKing thanks for the great feedback, much appreciated.Thanks for adding me to your great list. You’re top on my list to do a podcast interview with.

    Cheers,

    Shane

  • Shane Gibson

    @CindyKing thanks for the great feedback, much appreciated.Thanks for adding me to your great list. You’re top on my list to do a podcast interview with.

    Cheers,

    Shane

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  • http://www.webroyalty.com/ Nick Matyas

    it’s a nice posting ,i like it ,
    thank you for this kind of posting.

    http://www.webroyalty.com

  • http://www.webroyalty.com Nick Matyas

    it’s a nice posting ,i like it ,
    thank you for this kind of posting.

    http://www.webroyalty.com

  • http://www.webroyalty.com/ Nick Matyas

    most interesting posting. i liked it. :-)

    <a
    http://www.webroyalty.com

  • http://www.webroyalty.com Nick Matyas

    most interesting posting. i liked it. :-)

    <a
    http://www.webroyalty.com

  • shanegibson

    Now that I have Disqus running I can finally find all my comments again :) Thanks for the great feedback Cindy.

  • heidisiefkas

    I think that this addresses a crucial point about marketing and pr. Relationships are key. They are two-way streets where interaction, giving, taking, and living are what create value. Just because social media is in a virtual world, you still must take the tools that you use in a real world networking event and apply them to your social media world.
    Great thoughts! Getting my lists of influencers together!
    Heidi

  • http://www.BuildIdaho.com Trey Langford

    Social Media is about people. If you are boring or your product is, might not go viral.

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