:::: MENU ::::

Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Guerrilla Social Media Marketing – Truth

Internet Marketing and SEO, social media, social media tips, social media training

Guerrilla Social Media Marketing – Truth

Here’s another excerpt from the book I’m working on with Jay Conrad Levinson.

Truth:

Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits. With that said, guerrillas tell the truth and they tell the whole truth. With social media networks and platforms the millions of people that inhabit them quickly detect lies or half-truths. Misinformation or false pretenses can be profitable in the short-term but over the long term not telling the truth will destroy the customer’s trust, credibility and ultimately your fragile reputation.

Copyright 2010 –  Jay Conrad Levinson, Shane Gibson and Entrepreneur Press

  • Pingback: BizSugar.com()

  • Well said Shane (and Jay…). With social media, it's important to not only share the truth (or else get called out on lying), but it's important to make the truth so powerful that people want to share it with others via social media.

    When putting content out into the social media space, companies need to understand (and architect to some extent) how readers will understand the content and if they'll feel compared to share and spread the content. That's part of how viral content goes viral.

    And yes, if it's not the truth, the whole truth, and nothing but the truth, then the social media world will call you out on this and you'll have a viral social media s**t storm to deal with…not fun.

  • Discover the fundamentals to turning Guerilla content into viral marketing campaigns through free Social media strategies.

  • shanegibson

    So true. Just this week I watched some more s**t storms erupt because companies weren't backing their marketing. Viral can be good and bad and if we're in the social web space we better be truthful.

  • i think, Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in …

  • Social Media Marketing is crazy now,we can see them in any media.It just a way to sell more product.
    Happy to share your blog!

  • Your blog is great! I like it; I want to make friends with you

  • I feel so sorry to say it, hope you will not be angry. We are specialized in producing laptop batteries, like Acer, Apple, HP, IBM, Dell, Samsung, Sony and so on, have high quality and reasonable price, if you need, you can just try, Hope you will like it, sorry to bother you.

  • Do you want to make your laptop use a long time, I can help you, I worked in a laptop batteries company. There are many high quality but cheap laptop batteries, sorry to bother you

  • I also hear that Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits

  • BreslowAaron

    I recommend using business rating services if you are new to the market and if you have the possibility to invest money with such a service. I will tell you that it can help you a lot, but it ain't free.

    • This is the great blog, I’m reading them for a while, thanks for the new posts!

  • this was a really good article.thanks for sharing the information.I agree with you.

  • You has done a great work. I appreciate your work.I am highly oblige for this because it helps me a lot.

  • It is about accomplishing accepted goals by anarchistic means. Instead of application ample investments of money or time the guerrilla Social media banker uses imagination, creativity, ability and association to get results.

    hp coupons code

Contact Shane Gibson Today! Contact us!