:::: MENU ::::

Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

13 Social Media Tips in 140 Characters or Fewer

  • Mar 05 / 2010
  • 1
Internet Marketing and SEO, Marketing and PR, social media, social media tips, social media training

13 Social Media Tips in 140 Characters or Fewer

  1. Momentum can cause friction. Don’t be moving so fast that you forget your community.
  2. To build a big network, build many interconnected communities.
  3. If you’re going to be disruptive aggressive and edgy you also have to be able to take what you dish-out; with a smile!
  4. A social media listening strategy has to be applied on-going and consistently if you want to maximize ROI.
  5. Google Buzz isn’t just another feed aggregator. Use it to deepen conversations with existing relationships
  6. Contrast keeps people interested. With your blog and twitter content vary tempo, topic and format.
  7. Retweets are great ways of measuring engagement… but a making someone laugh is better IMHO.
  8. Consistency is a key factor in building your brand, stay present, stay on message, keep listening
  9. Build your own affiliate or loyalty program to reward your super fans and advocates.
  10. Have an integrated marketing plan that includes social media. All media work better augmented
  11. Social media tools are mostly free, but time isn’t. Allocate necessary time to make the tools work
  12. As you invest time in social media marketing and networking attach it to a goal and be purposeful in your interactions.
  13. While you were tweeting your competitor got our from behind their computer and met with your potential client.
Contact Shane Gibson Today! Contact us!