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Guerrilla Social Media Marketing Traditional Websites versus Social Sites

Internet Marketing and SEO, Marketing and PR, social media, social media tips, social media training

Guerrilla Social Media Marketing Traditional Websites versus Social Sites

In writing Guerrilla Social Media Marketing Jay Levinson and I developed a quick comparison between traditional websites and social sites. Guerrillas know that to build community and consent your website and homebase must be social.

Traditional Websites versus Social Sites

Traditional Sites

Social Sites

Require technical knowledge to update and add content Require very little knowledge to update and almost anyone can add content
Full of me-focused marketing and are written like a corporate brochure Written for the customer about things that can help the customer
Are unidirectional in their mode of communication Allow for bidirectional communication between guerrillas and their visitors and also allow visitors to share and communicate with one another
Is a marketing island Are community hubs and push content out to guerrilla outposts and also pull in and aggregate content from those networks
Are difficult to keep on the top of search engine rankings because of their static nature Are easy to keep on the top of search engine rankings because of constantly added content by guerrillas and their visitors
Lock up and protect their content, such as videos Make all of their content easy to share and repurpose
Require visitors’ contact details and consent before establishing a relationship or providing any real value-added content Are full of value-added content, tools and information that benefit their market, and don’t require you to give consent before adding value
Require expensive custom plugins or web-based applications and a significant financial investment when upgrading the look and feel Due to their open source nature, are inexpensive or free to upgrade. This also allows for inexpensive redesigns
Typically corporate-supported Typically community-supported
Provides limited channels and access to limited number of people within a company Provides multiple methods for connecting with your company and provides access to multiple people within your organization

Copyright 2010 Jay Conrad Levinson Shane Gibson and Entrepreneur Press

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