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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

19 Social Media Tips in 140 Characters or Fewer

social media, social media podcast, social media tips, social media training

19 Social Media Tips in 140 Characters or Fewer

I just used this site called Tweet Scan to download all of my Twitter posts since I got onto Twitter. Truth be told — it only was able to recover a portion. Within it though I was able to dig up from my archive some social media tips that I have tweeted over the past year. I will share more over the next couple of weeks but here’s 19 social media tips:

  1. Social Media Tip: You can tweet until you are blue in the face – until you develop intimacy you’re not maximizing your ROI
  2. Sales and Social Media Tip: sales and social media are not longer two separate processes or activities.
  3. Social Media Tip: Before responding to your critics look at their social graph. Their context is as important as their comments.
  4. Social Media Tip: Nothing happens until someone tweets something.
  5. Social Media Tip: Titles that help you lose credibility in social media: certified, guru, ninja, rockstar, expert #behumble
  6. Social Media Tip: Stay curious and you will stay current.
  7. Social Media Tip: engagement starts with genuine sincere empathy and intent
  8. Social Media Tip: Listening is not enough. Responding is not enough. Adding value constantly builds your brand.
  9. Social Media Tip: Have an integrated marketing plan that includes social media. All media work better augmented.
  10. Social Media Tip: Commit to your brand, it’s a promise. Constant changing and redirection confuses your customers.
  11. Social Media Tip: It only takes two to make a tribe, and it takes a whole tribe to make a leader.
  12. Social Media Tip: Only the community can ordain us a leader. Titles like Expert, Thought Leader or Guru aren’t ones we give ourselves.
  13. Social Media Tip: evolving with your market is key, but growth can also be painful and challenging. Be prepared.
  14. Social Media Tip: Being transparent has it’s downsides, make sure you can walk your talk. You’re always on stage.
  15. Social Media Tip: Leadership is about vision and influence. Those with a vision bigger than themselves will have the most influence.
  16. Social Media Tip: You dont have to like or use every tool to be successful.
  17. Social Media Tip: Invest in training all of your staff in social media tools and principles. Social media belongs to everyone
  18. Social Media Tip: Observe expected etiquette as you move between groups or discussions…even on the same network.
  19. Social Media Tip: Leadership is also not about followers. Leadership is about influence, trust, and action.
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