Today I had the opportunity to interview Bruce Philp author of The Orange Code and the soon to be released book Consumer Republic. We had a great discussion about the power of the consumer and our ability to vote with our pocketbooks.
Here’s what the book site says about the book:
Using brands to get what you want, make corporations behave, and maybe even save the world.
Consumer Republic is premised on the uncomfortable truth that brands give consumers power over the marketplace that is essentially political. Brands make corporations accountable for their actions and, especially now, they give those corporations something valuable to lose if they fail us. Consumer Republic faces consumers with that power, explains how we got it, and then shows how the choices we make at the cash register can change our own lives, the way that corporations go to market and, ultimately, our entire way of life. Just as an engaged citizen is essential to an effective democracy, so an engaged consumer is the key to a sustainable free market, says Consumer Republic. My new book is a challenge to all of us who consume to vote with our money… and to marketers to be ready for a future in which they will face their customers eye to eye.