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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / June 2011

  • Jun 30 / 2011
  • 2
iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

Assessing Defining and Measuring Your Social Media Influence

Today’s podcast is on defining and measuring your social media influence. Dave MacDonald who is an integral part of our team at Socialized! works on our social media assessment process with our clients. Recently he suggested we add a component to our assessment that measures how well the client we are working with is engaging and connecting with influencers in social media.

The question of course is what makes someone influential? Should we look at the Klout score of the people they interact with? Possibly the number of important bloggers that write about them? Or is it simply how viral or broad their message gets shared? As a guerrilla social media marketer I measure success in profit and net-action or results. For this podcast I want to focus on a section right out of our Social Media Rules of Engagement training module. Here is the basis for what we consider influential:

John C. Maxwell said it best when he said “Leadership is Influence.”

He didn’t say leadership is a good idea, a vision or a title. He said influence. Influence can be defined for our purposes as causing someone to take action (internally as and personal growth or externally as in doing something). So we can imply the following:

Influence = Action

Following are some examples of action:

  • Message gets passed on
  • Get linked to
  • Changing or molding views
  • Registering and attending events
  • Solving problems
  • Getting feedback
  • Listening and creating brand and relationships
  • Generating dialogue
  • Getting press
  • Capturing an e-mail address or contact info

There are many more. The important factor here is to go beyond the Klout score mentality and realize that people are not an algorithm. I check my Klout on a regular basis, but it’s value of the actions we create determine if we are truly influential. So to summarize this:

Leadership = Influence = High Value Action

  • Jun 26 / 2011
  • 2
Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

Social Media Monitoring Strategy Podcast and InfoGraphic

Today’s podcast is on social media listening, monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think.

Today's podcast is on social media listening, monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think.

  • Jun 24 / 2011
  • Comments Off on The Seven Sins of Social Media Citizens
Marketing and PR, social media, social media podcast, social media tips, social media training

The Seven Sins of Social Media Citizens

This podcast was one I was apprehensive to post. I’m not angel — but I thought I would share this perspective — possibly as a social media penance. Here’s a quick list.

The Seven Sins of Social Media Citizens

  1. Entertaining Rumor
  2. Forgetting Where You Started
  3. Joining Community Solely for Personal Growth
  4. Disengaged Once We Are Launched
  5. Repurposing Without Credit
  6. Using Your Voice to Bully Other Opinions
  7. Building Blockades Offline (Being a two-faced Tweeter)

I have broke most of these rules (it was a learning process) and they were hard lessons. Hopefully this podcast will help you shorten your learning curve. Did I miss anything?

  • Jun 24 / 2011
  • 3
Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

The Origins and Evolution of Social Media Consultants (Podcast and InfoGraphic)

No this is not a post ranting about social media experts and who does or doesn’t qualify to teach and implement strategy. Today’s podcast was inspired by a sketch I did recently, attempting to map out the origins of the now burgeoning social media consulting industry. We all come from different places and have different strengths. Check out the cryptic drawing below and listen to this podcast. What are your thoughts? Did I miss anything? (Click on image to see larger one on Flickr)

InfoGraph Origins of Social Media Consultants

  • Jun 21 / 2011
  • 1
iPhone Podcasts, Leadership, social media, social media podcast, social media tips, social media training, Uncategorized

#CanucksRiot, Social Media and Crowsourced Policing

My friend and associate Kemp Edmonds who heads up Hootsuite University asked me an interesting question at a barbeque last weekend. He asked me what I thought about the crowdsourced policing that had occurred during the Vancouver Canucks Riot last week. I personally see it as a fact of life. Anything you do can end up on the internet and then on CBC or CNN or BBC — in seconds. The question of “should we be monitoring” each other is a tough one. The same people who think that citizens shouldn’t be monitoring each other are the same people who cry foul when a police officer objects to being recorded by a passerby’s cell phone camera during an arrest. Corporate accountability, the move toward open government, and citizen journalism (Even Yelp) has put us all under a microscope. Have a listen to today’s podcast and let me know your thoughts on the issue. Here’s the gist of my opinion:

If you don’t want it on the internet – DON’T DO IT – and if you do it and it ends up on the internet it’s not the crowd’s fault or the the social media communities fault — the responsibility is yours. This goes for executives, public figures and teenagers at a riot. We are humble today or we will be humbled tomorrow.

What are your thoughts?

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