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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

What comes first? A pretty website or business results?

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What comes first? A pretty website or business results?

Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan. Feedback from many of our peers who work in a social media agency say it’s one of their common points of frustration when working with clients. Their site design can actually hinder proper search engine optimization and a visitors ability to share content once they discover it.

Today’s podcast was inspired by a couple of conversations I have had recently. The recurring issue is people and organizations revamping their websites (some spending thousands and thousands of dollars) and not having a social media strategy before doing so. Many sites are built by well meaning developers or agencies that haven’t considered what a truly social site and blog are.

I personally think organizations should have a plan, strategy and spec their sites to be social and easily adaptable to new social media tools and trends (and not cost huge amounts of money in the process). Have a listen to my podcast and let me know your thoughts on this.

Social Media Keynote Speaker Vancouver Toronto CanadaShane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years.  He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down.  When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.

  • I hear ya, and I agree, but I can appreciate why people and businesses don’t do what you are suggesting.

    To take a big picture, long term view is hard. It’s kind of like, how many people actually read the directions before starting to put something together/build something they bought from the store. Most don’t. They just launch in.

    So, what do you do if someone has already launched in has the site and realizes they are missing something? What if things don’t go in order? How do you handle that?

    • Anonymous


      We all had websites (in most cases) before social media came along. So we all have to build from where we are at and move forward. In the instance that you know social is important — pre-plan and spec your site with social in mind.

      If someone has already launched a site then you of course work with what they have — and add tools like http://wibiya.com and a WordPress blog to the site as an after-thought. But if you can avoid that — and if you know social is important then … STOP that development plan and make sure that the site you’re investing in is truly equipped to support your social media marketing efforts.

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