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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Monthly Archives / January 2015

  • Jan 14 / 2015
  • 1
LinkedIn Social Selling Seminar and Speaker Shane Gibson
social media speaker, social media training

LinkedIn For Business

LinkedIn Social Selling Seminar and Speaker Shane Gibson


A big thanks to the BMO Financial Group for inviting me to speak at your business development conference. LinkedIn as I mentioned is not a strategy, it’s a great tool IF you have the right processes and disciplines in place.

The key components of a great LinkedIn in strategy includes:

  1. Having a complete profile with a current professional looking picture. (No phantom hands on your shoulder from the person you cropped out of your photo)
  2. Include as much of your work history, personal interests, memberships and rewards as possible – people buy from real people and also want to see you have a track record and some depth.
  3. Ask for and give written recommendations
  4. Embed relevant rich media like photos, video and slideshare presentations to turn convert your profile from boring online resume to an engagement page.
  5. Register for LinkedIn publisher and create unique content that speaks to your audience
  6. Curate and share great content daily to stay on the radar of your connections “Mindshare = Wallet Share”
  7. Make a habit of visiting LinkedIn daily
  8. Reach out and ask for new connections and introductions daily
  9. Lastly this is not a video game – don’t just collect contacts, use the internet to get off of the internet and build real relationships (that’s how you create social media ROI).

Here’s my presentation deck:


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