A big thanks to the BMO Financial Group for inviting me to speak at your business development conference. LinkedIn as I mentioned is not a strategy, it’s a great tool IF you have the right processes and disciplines in place.
The key components of a great LinkedIn in strategy includes:
- Having a complete profile with a current professional looking picture. (No phantom hands on your shoulder from the person you cropped out of your photo)
- Include as much of your work history, personal interests, memberships and rewards as possible – people buy from real people and also want to see you have a track record and some depth.
- Ask for and give written recommendations
- Embed relevant rich media like photos, video and slideshare presentations to turn convert your profile from boring online resume to an engagement page.
- Register for LinkedIn publisher and create unique content that speaks to your audience
- Curate and share great content daily to stay on the radar of your connections “Mindshare = Wallet Share”
- Make a habit of visiting LinkedIn daily
- Reach out and ask for new connections and introductions daily
- Lastly this is not a video game – don’t just collect contacts, use the internet to get off of the internet and build real relationships (that’s how you create social media ROI).
Here’s my presentation deck: