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Social Media Podcast for Social Business by Shane Gibson Speaker and Author

Shane Gibson; Author | Professional Speaker | Sales Trainer | Social Media Analyst

  • Shane Gibson Keynote Seminar Speaker

    Shane Gibson Keynote Seminar Speaker

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  • Dec 05 / 2013
  • 0
Leadership

Tweets and Quotes in Memory of Nelson Mandela

“Simunye – we are one.” Is a Zulu word and common blessing and mantra I heard over and over while living in South Africa. I lived in South Africa in 1997-1999 and traveled back and forth to there in the following years another half dozen times. My parents Bill and Beverley Gibson (originally from Nova Scotia) moved there in 1996 and now call South Africa home where my Dad does leadership and sales training for all kinds of South African organizations.

I feel privileged and blessed to have lived there during such an amazing time of transition and reconciliation.  At that time Desmond Tutu sightings were a weekly occurrence for me in Sandton. In many instances I witnessed true reconciliation and acknowledgment between people in South Africa that I have yet to see here in Canada or anywhere else I have visited in the world. Here are some great quotes by Nelson Mandela Tweeted out from around – Rest in Peace Madiba:

 

  • Nov 27 / 2013
  • 0
social media training

Social Media Is Hard – Get Over It!

social-media-is-hard

Social media is hard. Success is hard. There comes a point in your business or life when you have to decide if you’re going to hangout by the water cooler with people who are also talking about why they can’t get ahead – or do the hard work that will make you a Linchpin in your office or in your industry.

Social media communications is much the same. It’s not a mystery why Ford crushes their competition in the social media space – they have been doing it for over 5 years. Here in Canada we have been actively training their dealer network since 2010.

In his ground-breaking book “Outliers” by Malcolm Gladwell he talks about in-depth research that points to the fact that it takes 10,000 hours to become a master at a subject or industry vertical. Olympians train for years for their moment of glory. Top performing insurance sales people make 50 calls a day for a decade to get to the top .5% of their industry. Google is an overnight success that was founded in 1998. You get the picture.

Jim Janz, multi-millionaire and direct selling pioneer once told me that it takes 6 months to look like a leader, 12 months to become a leader (in his business) and 18 to 24 months to build a loyal community that trusts you and follows you.

Taking into account what Jim shared with me – I recently had a client tell me they were going to no longer be proactive and invest in their social media efforts. “We have been doing this for months and the ROI isn’t there yet.” Seemingly wise senior executives are doing this en masse – it took them years to build their brand and trust but somehow community building and proficiency in doing so with social media should somehow defy all other conventional business rules – it takes time to build something that will last – they just want to write a cheque (that’s a check in the USA) like they’re buying a TV ad and have instant results – it doesn’t work that way.

There are 1.3 billion people globally using social media to connect, collaborate and yes make buying decisions. It’s hard work to get their attention, add value, build a relationship and convert them to clients. The reality is social media and social networks are here to stay – in fact they are becoming the primary drivers of buying decisions by senior executives and the general public.

1. Consumers are 71% more likely to make a purchase based on social media referrals (Hubspot)

2. Social networks influence nearly 50% of all IT decision makers (LinkedIn – learn more at TechConnect ’12)

3. Out of 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% bought that product or service(SproutSocial)

4. Twitter is the #1 online channel for influencing purchasing decisions surrounding electronics (Mashable)

5. 15,100,000 consumers go to social media channels before making purchase decisions (Knowledge Networks)

6. 49% of consumers use Facebook to search for restaurants (Mashable)

7. 74% of consumers rely on social networks to guide purchase decisions (SproutSocial)

What’s the solution? Eventually you need to become a social business. If your customers prefer Twitter, Facebook and Instagram as communications tools over the phone (as in voice calls) and watching TV – then why force them to use email and the phone? While you’re resisting change your competitors are building community and gaining future customers (some of them yours).

• What’s the natural buying process that my customer follows?
• Where do they get their information?
• Who influences their buying decision?
• How do I get above the noise of my competitors?
• How to I connect with them personally and build real rapport?

Social media and social networks when combined with a solid strategy and plan are the answers to these questions. But it’s a discipline and a shift for many in the way they do business. It’s not a silver bullet, and it’s not an ad campaign you can support for a few months and then move onto something new. It’s about building a community and also building competency in all departments in social media communications.

So here’s my pitch. If you want instant results, with millions of followers and massive brand recognition and no need to engage or empower your staff to be social ambassadors… don’t use social media – BUT realize that that “nice to have” social media competency will at some point become a need at the crisis level.

If you’re willing to pay the price, invest the energy and forge bullet-proof relationships with customers in the next 24-36 months then maybe social media is something you’re ready to invest in. What it isn’t at first it is at last. Investing in building a large community and real relationships online creates an asset that can keep paying for years – but anything worthwhile take effort and discipline.

  • Nov 14 / 2013
  • 1
* Sales Podcast, social media podcast

How Intent and Focus Drive our Success

Power of Intent Shane Gibson Author

Today’s Podcast is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results.

In his life-long study of Micro-Expressions  Paul Ekman, Ph.D has proven that whether we realize it our not we are constantly telegraphing our intent and emotional state to those around us.

In this podcast I will also talk about the 6 ways you can fine-tune and direct your intent for better results which are:

  1. Check-in on your emotional state, confidence and outlook
  2. Start with the receiver in mind
  3. Be clear on your goal and the benefits
  4. Set a goal to make your touches and interactions enchanting
  5. Be totally present when taking these actions
  6. Be gracious in all aspects of interacting – be unattached to the results

Do you have any great stories about intent? I would love to hear them!

 

  • Oct 25 / 2013
  • 2
social media, social media speaker, social media tips

23 Social Media Tips in 140 Characters or Fewer

Social Media Tip

I tweet social media tips daily. I know Twitter is pretty noisy so I thought I would pull some of my most popular and favourite tweets from the past couple months. Which one is your favourite?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Oct 15 / 2013
  • 1
social media, social media podcast, social media training

How to Not Lose Yourself or Humanity with Social Media

Have you ever pondered about the negative effects of social media? Today’s podcast is in on the toxic effects of social media use and what you can do to make sure that’s only having a positive impact on your life.

Social Media Addiction Anxiety Fear

It starts with the odd comment from your spouse about your love affair with your Samsung, or possibly it’s the realization that you tuned out for an entire hour during a board room meeting. For others it’s worse – an overwhelming feeling of guilt or anxiety for not being social enough online. Fits of jealousy, defensiveness, elation (over-reacting) or over-sharing are all other symptoms that our social media use has gone from empowering to toxic.

Updates ( 11/12/2013):

A study cited by the National Post shows that taking photos at an event (more often than not with a smartphone) actually decreases our ability to recall the event.

An Anxiety UK study found that over half of respondents who regularly use social networking sites saw their behaviour change negatively.

On the extreme side social media abuse and overuse can lead to amplifying and worsening Narcissistic Personality Disorder, lead to lack of intimacy and anxiety disorders. We don’t have to go that far to have social media lose it’s luster. Sometimes we are not even willing to admit that we have lost touch of the goal. Social media is “social” it’s about building real relationships and improving efficiency through collaboration and community.

In this podcast we discuss many of the route causes and effects of social media abuse and we also discuss 15 Ways to Positively Use Social Media. Here are the solutions in bullet form: (Listen to the podcast for the whole story):

  1. Start culling your stream – racism, whiners, anti-everything people etc.
  2. Proactively decide where you want to be, what your values are and build that community
  3. Share awesome content (passionate)
  4. Make a calendar, daily activities, limit time
  5. Social situations – Decide in advance if you should disconnect from the smartphone
  6. Set a goal when going online
  7. One network at a time open to reduce distraction
  8. Use a tool like Hootsuite to manage the noise and filter
  9. Share who you are (it’s exhausting being someone else)
  10. Be aware of the emotional impact – extreme good and bad emotional responses – these are danger signs
  11. No email Fridays – go meet someone, use the phone and avoid the digital
  12. If it’s your job to do social media, it’s time to set boundaries and get the resources to have digital black out periods
  13. Map out your vital signs. What makes you healthy and productive? Less is more.
  14. Set life goals not social media goals.
  15. Use the internet to get off of the internet

 

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