Last week I hosted a #SalesTribe twitter chat with 30 sales thought leaders and authors. Social selling and social media use by salespeople is a hot topic. Many people who use Twitter and Facebook shun their use for sales, a lot of this can be attributed to poor practices and lack of skill on the behalf of motivated yet often tactless salespeople. I asked the experts what they think the single biggest mistake is that sales people make using social media and here’s what they said:
Sales management and sales leadership in the near future will look very different from the way it looks today. Every day there’s a new gadget, widget, crm and sales guru touting groundbreaking methodologies. The question is what skills does the sales manager and sales leader of the future really need? I asked this question of 30 sales authors and sales thought leaders during our #SalesTribe twitter chat and here’s what they had to say:
What happens when 30+ sales thought leaders and sales authors get together to talk about the future of selling on Twitter? 1100+ Tweets, 129 engaged participants and a ton of sales wisdom and insights to share. With 1100 tweets it got a little challenging to follow the conversation but I managed to pull some of the great answers from the tribe. By no means is this totally inclusive, you’re going to have to search #salestribe on Twitter to see the whole conversation, but here are the highlights:
Join us on April 21st to talk about the Future of Selling
I’m honoured and excited to be part of a Twitter chat on this month along with over 30 leading sales authors and thought leaders. It will be held on April 21st 2015 10 am Pacific / 1 pm Eastern
For the first time we are bringing together over 30 leading sales authors and thought leaders to share their insights on the future of selling. This fast paced hour long Twitter chat will discuss:
- How to Win with Social Selling
- The latest sales apps and tech tools
- Is Cold calling really dead?
- Tips, hacks and sales principles for succeeding in 2015 and beyond
I will be moderating the Twitter chat (@ShaneGibson) posting questions and attempting to engage in what will be an enormous conversation on the future of selling. Follow the #SalesTribe hashtag to get involved in the conversation. See you on April 21st!
A big thanks to the BMO Financial Group for inviting me to speak at your business development conference. LinkedIn as I mentioned is not a strategy, it’s a great tool IF you have the right processes and disciplines in place.
The key components of a great LinkedIn in strategy includes:
- Having a complete profile with a current professional looking picture. (No phantom hands on your shoulder from the person you cropped out of your photo)
- Include as much of your work history, personal interests, memberships and rewards as possible – people buy from real people and also want to see you have a track record and some depth.
- Ask for and give written recommendations
- Embed relevant rich media like photos, video and slideshare presentations to turn convert your profile from boring online resume to an engagement page.
- Register for LinkedIn publisher and create unique content that speaks to your audience
- Curate and share great content daily to stay on the radar of your connections “Mindshare = Wallet Share”
- Make a habit of visiting LinkedIn daily
- Reach out and ask for new connections and introductions daily
- Lastly this is not a video game – don’t just collect contacts, use the internet to get off of the internet and build real relationships (that’s how you create social media ROI).
Here’s my presentation deck: