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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

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  • Oct 15 / 2013
  • 2
social media, social media podcast, social media training

How to Not Lose Yourself or Humanity with Social Media

Have you ever pondered about the negative effects of social media? Today’s podcast is in on the toxic effects of social media use and what you can do to make sure that’s only having a positive impact on your life.

Social Media Addiction Anxiety Fear

It starts with the odd comment from your spouse about your love affair with your Samsung, or possibly it’s the realization that you tuned out for an entire hour during a board room meeting. For others it’s worse – an overwhelming feeling of guilt or anxiety for not being social enough online. Fits of jealousy, defensiveness, elation (over-reacting) or over-sharing are all other symptoms that our social media use has gone from empowering to toxic.

Updates ( 11/12/2013):

A study cited by the National Post shows that taking photos at an event (more often than not with a smartphone) actually decreases our ability to recall the event.

An Anxiety UK study found that over half of respondents who regularly use social networking sites saw their behaviour change negatively.

On the extreme side social media abuse and overuse can lead to amplifying and worsening Narcissistic Personality Disorder, lead to lack of intimacy and anxiety disorders. We don’t have to go that far to have social media lose it’s luster. Sometimes we are not even willing to admit that we have lost touch of the goal. Social media is “social” it’s about building real relationships and improving efficiency through collaboration and community.

In this podcast we discuss many of the route causes and effects of social media abuse and we also discuss 15 Ways to Positively Use Social Media. Here are the solutions in bullet form: (Listen to the podcast for the whole story):

  1. Start culling your stream – racism, whiners, anti-everything people etc.
  2. Proactively decide where you want to be, what your values are and build that community
  3. Share awesome content (passionate)
  4. Make a calendar, daily activities, limit time
  5. Social situations – Decide in advance if you should disconnect from the smartphone
  6. Set a goal when going online
  7. One network at a time open to reduce distraction
  8. Use a tool like Hootsuite to manage the noise and filter
  9. Share who you are (it’s exhausting being someone else)
  10. Be aware of the emotional impact – extreme good and bad emotional responses – these are danger signs
  11. No email Fridays – go meet someone, use the phone and avoid the digital
  12. If it’s your job to do social media, it’s time to set boundaries and get the resources to have digital black out periods
  13. Map out your vital signs. What makes you healthy and productive? Less is more.
  14. Set life goals not social media goals.
  15. Use the internet to get off of the internet

 

  • Jun 07 / 2013
  • 4
social media, social media speaker, social media tips

Get Off the Internet – My Thoughts on the US Government, Google, Facebook and Privacy

Privacy is a Myth on the Internet

Last week news broke globally that the US Government has unfettered access to most social networks and data stored by them. PRISM is a program/mandate that is supposed to protect the USA from outside threats but Germany and many other members of the EU are deeply concerned. This all began with a leaked PowerPoint outlining PRISM.

Prism PowerPoint Download

A screen cap of one of the PRISM slides leaked to the press.

My thoughts on the US Government tapping into Facebook, Google, Email etc. I have always assumed that anything I post to the internet and any device I used to access the internet could be compromised by someone either hackers or big brother. (They could also be subpoenaed at any point and many ISP’s etc. are legally required to keep the data for years even if you delete it locally).

Obama’s own blackberry was taken from him when he first came into office. With all of their technology the US Government still couldn’t stop the wrong people from tracking the Commander in Chief – it was a security threat and it took many months before he got it back. If they can’t make it safe for him, it’s not all that safe for us.

As Canadians we can be spied on by foreign governments – this includes the US – and they can (and do) pass this data onto Canadian authorities and this really violates no privacy laws. India by the way has no such laws – and the mobile carriers can track and use the data of subscribers as they see fit, including GPS information to delivered targeted adds and offers.

We have to stop over-sharing our lives and realize that this “social exhaust” as the UN calls it – leaves a trail. One tweet, one Facebook update, the odd “like” doesn’t mean much… but add up hundreds over a lifetime and they tell a very accurate story of who we are. Even digital TV providers like Telus, Rogers or Shaw have the ability  record every minute of TV we watch, what ads we skip and when we watch on TV. This says a lot about us.

American Express can tell when a couple is having marriage problems just by the shift in purchasing patterns. Credit reporting agencies are now looking into social media monitoring is a supplementary way to profile us and the risk (and profits) we represent.

I personally got “served” court documents last year at a Christmas Meetup after announcing my whereabouts on Twitter and Meetup. The gentleman had the decency to be discreet – but it could have gotten awkward. I looked at him and said “I’m surprised it took you this long!” he laughed and let me know that he missed me a few times but was following my FourSquare check-ins.

Get off the Internet

There’s this amazing thing called meeting in-person, if it’s really that top-secret then hop on a plane and meet the person if you have to – leave your phone at home and take an electronic holiday. Take a walk in the park and talk to your friend about their marital problems or that business deal that can’t be leaked until the deal is signed.

If you don’t want people to know about it. Don’t post it on the internet. Buy a paper journal, pour your heart out and then lock it in a safe if you have to.

I am a huge social media fan, I have built a career out if it. It’s for being social, building community, growing ideas into movements and sometimes even into revolutions. Just realize that this whole process is done from within a glass house and act accordingly.

 

  • May 20 / 2013
  • 2
iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Companies Fail at Generating Social Media ROI

Social Media ROI Owned Earned Bought Return on Investment

 

Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm.

Today’s social business podcast discusses the dilema and the needed shift in consciousness required of leaders to win in the social media space.

Social Media ROI takes time and most people – even really smart people in leadership positions (who come from a different era) have a tough time planning more than 3 months into the future these days. When you build a social media presence it becomes an asset, one which increases in value over time but really requires no more input on your 18th month than it does on your first day (solid strategy required of course).

“Social media” as a term sucks. The minute we put the word “media” beside something we start to measure it like our latest newspaper campaign or radio blitz. Most media is disposable and impermanent. The radio ad, print as or email blast has a very finite window for generating results and then that money, well spent or not is gone. We spend our $20,000 for a month long campaign and then to drive more business we have to spend it again next month.

In this podcast we are going to discuss three types of media:

  • Bought media
  • Owned media
  • Earned media

Failing to understand the difference between these three types of media and having the foresight and commitment to build a true media asset for their business is in my opinion one if the single largest roadblocks for most businesses social media success.

  • May 11 / 2013
  • Comments Off on Marketing Events Using Social Media #Podcast and #InfoGraphic
iPhone Podcasts, Marketing and PR, social media podcast, social media tips

Marketing Events Using Social Media #Podcast and #InfoGraphic

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. In our book Sociable! Stephen Jagger and I talk about the importance of using social media to get off of the internet and build relationships. At Socialized Communications we have developed an entire system and process to do this effectively. We have mapped out the key steps in this social media infographic and podcast to help you succeed at event marketing using social media. If you have some success in applying the steps and principles please let me know! You can download the PDF version of the Infographic here. Please note: LinkedIn events have been discontinued BUT remember to post your event to relevant groups, business pages and the profiles of key people in your organization.

Marketing Events Using Social Media Template

Click Image for Full Size High Res InfoGraphic

 

  • May 11 / 2013
  • Comments Off on Influence Marketing Book Interview with Danny Brown
Marketing and PR, Sales Blog, social media, social media podcast, social media speaker

Influence Marketing Book Interview with Danny Brown

Influence Marketing Book Podcast Interview Danny Brown

This week I had the great opportunity to interview Danny Brown on his new book co-authored with Sam Fiorella called Influence Marketing. Danny in my opinion is a Thought Leaders’ Though Leader – an awesome no BS resource for what really works in social media marketing.

The book launched yesterday globally and you can get it on Amazon in hardcover or Kindle format. According to HubSpot Danny Brown’s blog (DannyBrown.me) is the #1 Marketing Blog on the planet. Danny and I have been Tweeting and emailing each other for almost four years and we finally got to connect and do this podcast together

Here were some of the key take-aways from the podcast interview with Danny Brown:

  1. Most concepts of influencer marketing (especially through social media) are incomplete or focused on the wrong audience
  2. Good influencer marketing doesn’t start with social media gurus or big influencer, it starts with mapping out what your customer persona is and then identifying who impacts your customer buying decisions
  3. Klout and the many apps like it are great for identifying macro influencers but in many cases aren’t helpful identifying the actual micro influencers that directly impact your customer’s buying decisions
  4. 5 steps to to start doing your influence marketing right

We covered so much in this podcast that you’re just going to have to listen to it to get all the information.

Here’s a great InfoGraphic on Influence Marketing Sam and Danny just released that really demonstrates how many organizations are struggling with or don’t understand the importance of Influence Marketing  (Click here For the High Res Version):

Influence Marketing Infographic Danny Brown

 

 

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