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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Blogathon 2009

  • Jul 25 / 2009
  • 3
Blogathon 2009, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media training

Becoming and Influencing Thought Leaders

Ronald Lee of Man Meets Woman Happy Sexy You and Vancouver Social Board sponsored this post for the blogathon for the Vancouver Food Bank.

The topic Ronald chose was: What It Takes and/or How to Become a Thought Leader?

This is a great question, have a listen to this podcast to hear about becoming and influencing thought leaders.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 5
Blogathon 2009, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media training

How long is a long term marketing goal? Are you quitting too soon.

Jay Levinson says it takes up to 18  months for a the market to react and accept a new brand. Jim Janz says it takes 18 months it develop a leader. Fred Shadian says it takes 1000 training sessions to become a master.  Malcolm Gladwell says it takes 10,000 hours to become an outlier.

This podcast is about becoming a community building and marketing maven.  How long have you invested in yourself and your people?

  • Jul 25 / 2009
  • 1
Blogathon 2009, Events and Seminars, iPhone Podcasts, Marketing and PR, social media, social media training

Can a fictional character blog? Guest Blogger Tris Hussey

Guest blog entry by Tris Hussey, author, blogger, new media maven:

Can a fictional character blog?

This was a huge question in the early days of blogging. Blogging stalwarts felt that only “real” people should be blogging, especially for a company. There were a couple notable character blogs that were pretty controversial at the time: the Denali Flavors Moose blog and T. Alexander from the Gourmet Station blog.

For a number of months this was an all-consuming tempest in a teacup, with all sorts of name-calling and unpleasantness, however when it all blew over…
Sure, characters can blog. It became clear that whether it was fan fiction or a company mascot assuming the role of “spokesperson”, it wasn’t who the “author” was pro-ported to be, but rather what and how things were said.
Businesses find it helpful to have one “person” be the voice for the entire company, but have several folks write behind the scenes because there aren’t enough people in the company to dedicate one person to blog. The hardest part of having multiple authors blogging is keeping the “voice” of the writing the same. One easy fix is to divide the tasks up. Maybe only one person writes longer posts, but others do things like a weekly post of interesting links or another do the photo of the week. Mix up the type of posts and the people writing them and you’ll have a dynamic blog with a lot less effort!

This is an excerpt from Tris Hussey’s upcoming book on blogging “6 Easy Blogging Projects” published by Pearson. Follow Tris on twitter.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 1
Blogathon 2009, Events and Seminars, Internet Marketing and SEO, Marketing and PR, Sales Blog, social media, social media podcast, social media training

Twitpics Gone Wrong Part 2

Well the last post went over well, and since this is for charity I thought I’d share a few more pics that I managed to capture and put on Twitter. Nothing out of the ordinary really.

#1) Raul in his happy place (He’s blogging for charity tonight too)

Share photos on twitter with Twitpic

#2) This guy I met in Yaletown, his daughter neglected to brush the cat until it’s hair was in knots, the poodle groomer was cheaper. He should be arrested… and shaved.

Actual cat in Yaletown, owner took it to the dog groomer. Poo... on Twitpic

#3) Doolins Irish Pub at Lunch time. You should see dinner.

Share photos on twitter with Twitpic

#4) This was a joke gift but he chose to wear it in public.

Share photos on twitter with Twitpic

#5) I can’t really top #4 so this post is done.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 6
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, Sales Articles, social media, social media podcast, social media training

Twitpic’s Gone Wrong Shane Gibson Exposed

In a Hyper-transparent World You’ll Be Found Out

In our book Sociable! Stephen Jagger and I talk about some of the do’s and don’t’s of social media. One thing we talk about is wherever you are, there’s a camera, and at 2:00 am that funny twitpic might not be so funny when your boss or your best client sees them.

Steve and I have not learned this by standing at the pulpit looking down at people making silly errors or posting things they shouldn’t have. We learned this by doing it ourselves (okay actually most of the dumb things that have been documented were done by me).

I also believe in not deleting, people will catch you and make things worse. So I leave these errors in judgment up, why you might ask? Mostly because they weren’t really errors, it was me, my real personality doing these things. Blame it on my Celtic East Coast sense of humor. So in the spirit of full transparency and for charity (please donate) here’s some pictures from the last few years that probably should not made it on the internet (better me than someone else posting these!):

#1) Kyle MacDonald (The guy who traded up “One Red Paper Clip” for a house) and I after we left a conference we were speaking at. This is is us at 3:00 am after we emptied a Keg. Kyle is really Superman because he did a fantastic radio interview 4 hours later. (Seriously itemized beer bill).

Share photos on twitter with Twitpic

#2) Everyone who left the Mother of all Meetups at Christmas time left their tags with me (so to speak)

Share photos on twitter with Twitpic

#3) I sorta crashed a womens’ only conference for social media after party/tweetup (invited by Colleen), this is what ended up on Twitpic. I look so sincere.

Share photos on twitter with Twitpic

#4) This was just a bad mistake, I wanted a pic of the hat on me but the preview didn’t show the bloke in the background (nice personal branding).
Share photos on twitter with Twitpic

#5) No man should ever walk a dog dressed like this. Yes that’s my dog.

My wife Wannapan did this to the dog. Is this cruelty to anim... on Twitpic

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

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