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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Blogathon 2009

  • Jul 25 / 2009
  • 4
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

Uber Blogger Tris Hussey on Managing Blog Comments

Guest blog entry by Tris Hussey, author, blogger, new media maven:

Encouraging comments and discussion

Comments are what keep blogging going. The dialogue and feedback that helps you not only grow as a writer, but also ensures that you stay on track. Through comments you learn, interact, and gain inspiration. I’ve written entire follow-up posts based a comment from a post. I’ve also received cease-and-desist letters because of comments as well. Part of getting comments is writing to encourage comments. First step is to make sure comments are enabled (aka turned on) for all your posts. Nine times out of ten the default setting for blog engines is to have comments on, but sometimes they get turned off so just double check. Whether or not anyone can post a comment or if there is some kind of moderation in place is up to you, and I’ll get to that shortly.
With comments turned on, the next part is subtler: getting people to leave comments. There isn’t a “magic formula” for you to get lots of comments. Sometimes I pull it off, sometimes I don’t. In any case here are simple things you can do to help encourage comments:

  • Leave examples out on purpose. People love to feel that they are contributing by adding to your post.
  • Ask open-ended questions
  • Ask for comments directly
  • Take a contrary or controversial stance to the status quo

Even with these tips, including out-right asking for comments, sometimes a great post just doesn’t get any comments. Don’t worry, this happens with even the best posts. Sometimes it’s the posts that you don’t expect to receive any comments to be the one that gets the most. Sometimes you just never know.
Once you do get comments, to keep the flow going you have to respond to the comments you receive. Be open and willing to be proved wrong or challenged. Engaging in a healthy dialogue makes your blog a place where people will go for ideas and inspiration—which means that you will also gain inspiration as well. Every blog, no matter what the topic is, is made better with comments.

This is an excerpt from Tris Hussey’s upcoming book on blogging “6 Easy Blogging Projects” published by Pearson. Follow Tris on twitter.

  • Jul 25 / 2009
  • 6
* Sales Podcast, Blogathon 2009, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, Sales Articles, Sales Management Blog, Sales Training, Sales Training Video, social media, social media podcast, social media training

Sales Skills are Part of a Good Social Media Strategy

The last podcast I did was about “Getting Real in Social Media” and this is an extension of that. I’m a big proponent of the use of social media marketing and social networking in business. With that said, often social media helps us start a relationship, it can also help us nurture a relationship, but there are core sales skills needed to turn those relationships into revenues. There are dozens of core sales competencies but for this podcast I want to focus on three that social media marketers need to master:

#1) They need to master the art of Rapport Building

#2) They need to get good at Needs Analysis Selling

#3) They need to understand how to sell what people buy, and it’s not features, price or technology

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • Comments Off on Get Real About Social Media It’s Not a Video Game
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

Get Real About Social Media It’s Not a Video Game

This podcast is a cautionary one for those of us that dove in blind and head first into Social Media. We were right. It’s the future of marketing and it’s changing the way we work, lead, and sell. With that said, we can still go broke wasting our time with Twitter, blogging, Facebook and Linkedin if we don’t have a plan to GET REAL.

  • Jul 25 / 2009
  • Comments Off on Social Media and Twitter Videos
* Sales Podcast, Blogathon 2009, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, Sales Training, Sales Training Video, social media, social media podcast, social media training

Social Media and Twitter Videos

I have made a few videos about Tweetups, Twitter, and social media over the past few months. Here’s some of my favorite ones. Enjoy

Twitter For Sales Part 1

Twitter For Sales Part 2


What the Heck is a Tweetup?

Social Media is Turning Sales and Marketing Upside Down

How Hard is it to Video Blog?

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 1
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media, social media training

Blogathon Sponsor 6s Marketing Inc.

Thank-you to 6s Marketing for your support during the 2009 blogathon for the Vancouver Food Bank.

I first met Chris Breikss and John Blown founders of 6s Marketing when I was working as a sales manager for an online advertising company during the first dotcom boom of the late 90’s early 2000’s.  They were running their business on a shoe string budget and had just launched 6s Marketing.  They were innovative, entrepreneurial and they really understood internet marketing.  Today they have grown into what is arguably Canada’s leading internet marketing company that even major agencies turn to for their expertise.

Here’s what their site has to say:

About 6s Marketing

6S Marketing Inc. is a leading Internet Marketing Company based in Vancouver, BC Canada that provides search engine marketing services including paid search marketing campaign management, organic optimization, analytics solutions, email marketing, social media marketing, and usability analysis.

Since 2000, 6S has successfully increased revenue for hundreds of clients of all sizes in a wide variety of industries across the United States, Canada and internationally. 6S is a Google Analytics Authorized Consultant, Authorized AdWords Company and a Yahoo Ambassador.

IMG_3597

Chris Breikss of 6s Marketing, I took this photo of him at the Massive Tech Show in Toronto this year.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

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