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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Blogathon 2009

  • Jul 25 / 2009
  • 8
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media

Blogathon Platinum Sponsor Rhino Marketing

Doug Morneau and his team from Rhino Marketing really stepped up to the plate and made a sizable contribution to the charity Blogathon.  When I thanked Doug and Rhino on Twitter here’s what he said: to whom much has been given, much is expected” – happy to help you and the GREATER VANCOUVER FOOD BANK!” Here’s a profile of Doug Morneau and Rhino Marketing:

DOUG MORNEAU – Chief Rhino

As founder and chief executive of Rhino Marketing Inc Doug has been providing his clients innovative solution-oriented direct marketing, database marketing, loyalty marketing and consultative services since 1985.

Doug´s extensive client list includes such well-known names as Shell Oil, Uniglobe Travel, Guthy-Renker subsidiary ProActiv Solutions, and Rotary International. His broad background in marketing, advertising, and business development provide Doug the vision and know-how required to lead a highly effective client-focused marketing organization. In recent years Doug has acquired particular expertise in the emergent practice of e-Marketing providing clients enhanced levels of success using online media, pay per click advertising, assured email deliverability, search, web analytics, and other leading edge technologies.

“Our success is based on listening to our customers, advanced competence, innovation, and leadership.”

Doug enjoys finding opportunity where others see none – for example, at the DMA last year Sir Richard Branson concluded a presentation to several thousand marketers by asking if anyone had any questions… Doug wondered if he´d like to get his picture taken.

About Rhino Marketing Inc.

Founded by Doug Morneau in 1986, and with a current employee and contractor count of 28, Rhino Marketing Inc. operates at the intersection of the rapidly evolving digital world of e-marketing and the world of traditional strategy-based marketing.

RMI understands that business fundamentals have not changed despite profound changes in the tactics and mechanisms of market communication. Marketing is still about identifying, engaging, acquiring, retaining and growing high-value customers. We always remember that when new, exciting, highly effective digital tools and techniques come along; they are still just tactics, not strategy and never lose sight of the fact that whatever technique is used, the objective remains the same: driving profitable sales.

To operate effectively in any medium, businesses need to address fundamental questions about who they want to speak to, what they want to say, and what action they expect prospective customers to take as a result. More than in any other media, customers online choose whether to listen and to whom. In the online world, understanding your audience has never been more important. Relevance is everything!

RMI has developed the expertise to understand, conduct, and manage transactions with these e-enabled customers, and assembled a suite of tools that provide us unique insight into the dynamics of how these interactions take place. It’s how we know which half of your advertising spend is being wasted, and which half works.

The significant difference between RMI and other online practitioners is the real-world business and marketing management experience we bring to each client engagement. We ensure that desired offline results and online marketing efforts are clearly aligned and then, set to work implementing tactics. It’s an accountable, end-to-end service we call The Rhino Process.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 2
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media, social media training

Top 10 Reasons You Might Be A Twit on Twitter

#10) You only read @replies and don’t care about the meaningless stuff people post
#9) You retweet like it was your own idea forgetting to give credit
#8) You send everyone the same pitchy auto direct message when they follow you
#7) Your auto direct message has a link to an affiliate site or squeeze page
#6) You mass unfollow people to look more popular than you really are
#5) You’re noisy, rant a lot, curse and yet complain when other people update a lot
#4) You ask people constantly to retweet your marketing content
#3) You never answer @replies or dm’s
#2) You follow 2000 people, have 300 followers, 8 updates and your profile says you’re a social media expert
#1) You read #2 through #10 and you don’t think there’s anything wrong with them

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • Comments Off on You no longer own your brand so get used to it
Blogathon 2009, Events and Seminars, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

You no longer own your brand so get used to it

You no longer own your brand. The customer owns your brand. Listen to this podcast and tell me what you think.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 2
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

Should frontline sales people blog and about what?

This podcast is in response to the following question (via twitter):From @jaypiddy @shanegibson should front line sales staff blog? If so what should they blog about?

Have a listen to this podcast to hear my thoughts on the subject.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 1
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

Linkedin Groups by Richard McLaughlin

A big thank-you to Richard McLaughlin for guest blogging on LinkedIn to help me out with my 24 hour Blogathon I’m doing for charity today.  Here’s Richard’s Guest Blog Entry

Linkedin Groups by Richard McLaughlin (@_McLaughlin )

There are many social media groups out there and I have come to the decision that LinkedIn has the best possibility for connecting with people of your niche. There are over 340,000 groups so everyone can be reasonably sure to find at least one group that find your niche. For example, there are over 1000 groups related to social media.

When you when you go to join LinkedIn groups make sure you choose a combination of small niche groups and larger groups. Don’t join a group on firefighting, with the intention of writing about knitting. That may seem like something that goes without saying but there are a lot of people that will join the groups with the most members and post garbage. MLM posts in a technical group. Maybe they are right to try, the numbers are more in their favor. The problem is that many group members ask to have people that make posts like this banned from groups, which can lead you to a site-wide ban.

On the front page of linked in there is a section where you can have questions posted for you to answer. Take advantage of this by answering the questions and remember to include a link back to your site. I have IT questions posted on my LI home page, I answer those there are really related to me. I avoid answering the open questions that do pop up (“what’s better black or white…”) because opinion questions in a forum can be too time consuming.

Once in a group, write a post specifically about the niche that the group covers. I mentioned MLM people posting in inappropriate groups and this example holds true for any group. Do ask questions. If you find a site that has not been listed in the group, then list it. Groups have job openings listed in one section and I have even found a way to get traffic by making useful posts for job hunters based by region.

With over 340,000 groups, the opportunities are close to limitless. By the time you have run through all the existing groups for your niche, you can be pretty sure that someone else will have made another group. And if no one has made a group, then you should consider making one yourself.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

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