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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Blogathon 2009

  • Jul 25 / 2009
  • 10
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media tips, social media training

19 Guerrilla Social Media Marketing Secrets

I had the fantastic opportunity to spend several days with Jay Levinson and his wife Jeannie while we were in Santiago Chile in April. Jay and I both spoke at the Annual Sales and Marketing conference put together by Seminarium, the leading provider of executive education in South America.

Jay Levinson has sold over 20 million books on Guerrilla Marketing making him the top selling marketing author in history.

Jay Levinson shared with audience the 19 secrets of Guerrilla Marketing. In essence a formula for effectively executing this brilliant grass-roots type marketing. Guerrilla marketers measure success based upon profit, not sales volume, web traffic or how well a name is recognized. With my experience in Social Media and sales I thought I would share with you how you can use this formula to effectively execute a Guerrilla Social Media Marketing Campaign. I have shared these tips three at a time on my blog as series. Today I’m putting them all in one place.

According to Jay if you memorize these secrets, you will exceed your most optimistic expectations in business. All of these secrets end in “ent”:

  1. Commitment – Mediocre will win over brilliant. The key lesson here is stay the course. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment. Stick with it, it will pay big.
  2. Investment – Guerrilla marketing is a recession proof investment. It will pay better than any traditional financial investment. The key thing is you will need to invest in Social Media. This will come not in dollars but time, energy, ability, money, reputation
  3. Consistent – Don’t change your identity. Brands, relationships, trust, and technology all take time for adoption and acceptance. Be consistent with your message and on-line social media identity.
  4. Confident – You must be confident and instill confidence in the customer. Use social media to listen to your customers. Jay says, “Service is anything the customer wants it to be.” Listen! He goes on to say, “Quality is what customers get out of your product. “ This is great information that can help you provide specific, on topic, brilliant solutions to your target market’s pains.
  5. Patient – Be patient. Be patient with yourself, it will take you time to master the Guerrilla Marketing “Weapons of Social Media.” Be patient as you build a community online, build roots and a foundation that will be un-shakable. Be patient with your target market, they will rush in to use and engage in social media, but they will do it in their time-frame.
  6. Assortment of Weapons – Use a diversity of tools. Start with a blog or highly socially enabled site. Then use and master all of the major tools. You will identify over time which ones you have a talent for using, and which ones your market responds to best. Today these tools may include:
    • Blogging
    • Video Podcasting (YouTube, Viddler etc.)
    • FaceBook
    • Linkedin
    • Flickr
    • Twitter
    • Forums
    • Ning.com
    • Digg
    • StumbleUpon
    • FriendFeed
    • Google Profiles
    • Tumblr
    • Ubertor (for Realtors)
    • Meetup.com
  7. Convenient – “Time is money is a lie. Time is life, don’t waste their time.” – Jay Levinson. This is critical, don’t make people work hard to find your information or consume the great content you create. Also don’t waste their time with 10 minute videos when you could say it in 3 minutes or even better, 3 Twitter tweets. Brevity is key in Guerrilla Social Media Marketing
  8. Subsequent – Always know what’s next, don’t write an e-book, write a series of e-books. Don’t just solve one customer pain, be in search of the next big thing that can help those who are connected with you.
  9. Amazement – “Tell stories because stories are not boring.” – People love stories, that’s why they follow you on Twitter, they are following the story of your personal brand at 140 characters at a time. Stories spark passion, get good at using social media to tell stories.
  10. Measurement – Measure your success, use tools like Google Analytics to track the traffic and behavior of those arrive at your site as a result of your social media activities. Don’t just measure profits either. Look at happiness, education, network growth, and positive community impact these are all other forms of profit.
  11. Involvement – Listen and engage, or even better give them platforms to communicate and share. Then jump into the conversation and let them know that you hear them. This could be building a Ning.com social network for people who are in your industry. It may be starting a new LinkedIn or FaceBook group. You can also use a tool like Meetup.com to get your online community to meet offline and cement relationships.
  12. Dependent – “The guerrilla’s job is not to compete but to cooperate with other businesses. Market them in return for them marketing you. Set up tie-ins with others. Become dependent to market more and invest less.” Begin to blog, do interviews and profile your cooperative competitors online and many will reciprocate and help you grow your following and client base.
  13. Armament – Arm yourself with all of the social media tools that your customer consumes or uses. Also find new markets through arming yourself with new social networks and mediums.
  14. Consent – Permission is number one if you are going to be a Guerrilla Social Media marketer. Take time to build trust and relationships and never overstate or overstep your relationships online with pitches and unsolicited messaging.
  15. Content – “Substance wins over style” Give real value, unique content and do it often with multiple social media weapons. If you want to dominate your marketplace using social media give more, and give more often. Your community and Google’s robots will reward you!
  16. Augment – Augment your attack; audit yourself and your strategy constantly. The world of social media is growing by the millions of members every month. You have to stay up on the tools and on the demographics of each medium. NHL Superstar Wayne Gretzky attributes his success on the ice to always knowing where the hockey puck was going to be versus where it was in the moment. He was always ahead of the game. You need to be the same way in the social media space. Ask: “What’s next?”
  17. Congruent – Make sure that all of your tools and messages work together. You should be layering each blog entry, twitter update, or FaceBook post like bricks in a building. They all are valuable but contribute to a greater masterpiece, your brand and reputation.
  18. Experiment – You will have little failures before you have one big success. Constantly test and be curious about the psychology behind what motivates and engages your customers, prospects and the online communities you participate. Remember that penicillin and gun powder were both invented by accident. Have fun, be engaging and bold and most importantly observe everything.
  19. Implement – The world belongs to those who are willing to implement. Put a solid marketing calendar together that includes core social media disciplines. Blog at least 3 times per week, update your Twitter status five or more times per day, spend at least 30 minutes a day pro-actively listening to your audience. Constantly devour information on how to hone your skills as a Guerrilla Social Media Marketer.
  • Jul 25 / 2009
  • Comments Off on groundswell book review
Blogathon 2009, social media, social media podcast, social media training

groundswell book review

Groundswell: Winning in a World Transformed by Social Technologies

Authors Charlene Li and Josh Bernoff of Forrester Research have put together a no non-sense practical guide to winning in a world transformed by social technologies.  Published by Harvard Business press this book is packed with comprehensive proof that social media is here to stay, and it has transformed how people need to market, lead, and interact with their clients, customers, and community.

A groundswell is “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.”  This trend can be seen on e-Bay, Facebook, blog networks, Twitter, and Craigslist.  Some businesses according to Charlene Li and Josh Bernoff aren’t eroding away because of this trend, in fact they are winning by using these tools to engage the customer like never before.

The comprehensive Forrester Research around consumer and corporate behavior in the social media space makes it hard to argue with their hypothesis. In fact it gives business leaders real data and motivation to jump in to this space and profit. There are several topics covered on how to listen, talk, energize, and embrace the groundswell as a force in business. Packed with case studies and practical tribal stories of business success and failure within the groundswell, this book should be a requirement for all executives’ libraries.

The core message is “Within a few years a company that doesn’t engage in this sort of activity will look dated.”  As a business leader embracing the groundswell is a key “must-do” if you want to further leverage your network and fully engage your staff, clients and community. The groundswell blog and community can be found at http://groundswell.forrester.com

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 2
Blogathon 2009

Guest Blogger Kristian Gibson 9 Years Old

What I want to be when I grow up.

I used to want to be a video game programmer, but I think that’s too much work.

And now I want to work at  Apple, the company that makes Mac computers and iPods.

I think selling them is fun and will give me a good life and also will help people.

Technology can help you do work faster, talk to your friends more and even play games.

I love technology.

See Kristian’s Blog Here

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 2
Blogathon 2009

Business Profile of Tom Everitt of ThinkTom.com

Firstly I would like to thank Tom Everitt for his generous donation to the Vancouver Food Bank Blogathon fundraiser.  As a thank-you I am profiling Tom and sharing with you one of his many entertaining and helpful videos he produces at ThinkTom.com. You can follow Tom on Twitter @thinktomdotcom.

About Tom Everitt:

To is a Medallion Club member of Real Estate Board of Greater Vancouver for 2004-2008, and active with Big Brothers of Greater Vancouver he is the owner of ThinkTom.com Realty, a husband and father of two great kids. In addition to this Tom can often be found hanging out at the Vancouver Sales Performance meetup networking with the rest of us sales and social media folks from Vancouver. Here’s Tom’s video:

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 8
Blogathon 2009

Vancouver’s Blogathon 2009 Participants 28 bloggers with 22 Causes

Just for the record I’m one of 26 Vancouver area bloggers that are blogging for 24 hours for charity. Globally according to http://blogathon.org there’s 161 bloggers and over $30,000 already raised in the first 6.5 hours of blogging! Here’s a list of my friends and fellow Metro Vancouver Bloggers. What to go guys!

Blogger and Supported Charity:

  1. Raul Pacheco The BC Cancer Foundation
  2. Rebecca Bollwitt – Miss604 the Union Gospel Mission
  3. Duane Storey The Union Gospel Mission
  4. Tiny Bites (team effort) The Vancouver Food Bank
  5. 604 Foodtography The Vancouver Food Bank
  6. Shane Gibson (That’s me and I’m Blogging for The Vancouver Food Bank as well!)
  7. Barbara Doduk The Richmond Animal Protection Society
  8. Mehnaz Thawer the Tumaini Children’s Project
  9. Fraser Valley Pulse the Langley Animal Protection Society
  10. WorldwideWaterCooler The BC SPCA
  11. Developmental Disability Association for their own cause (I believe)
  12. Justin Yang BC Children’s Hospital Foundation
  13. Liberation BC for Liberation BC
  14. Bluefur Team Diabetes
  15. Shane’s World Theatre Terrific
  16. Think Referrals Burn’s Bog Conservation Society
  17. Brady V BC Children’s Hospital Foundation
  18. Langley Politics The United Way
  19. Beth Snow Options For Sexual Health
  20. Karen Fung Vancouver Public Space Network
  21. April Smith Community Education Resource Society
  22. Ganga Narayanan Canadian Hard of Hearing Association
  23. Matthew Naylor Canadian Mental Health Association
  24. Aidan BC Children’s Hospital
  25. Iris Dias MS Society of Canada
  26. Mitch Baldwin – The Salvation Army, Camp Sunrise
  27. Catherine Winters – Canadian Cancer Society
  28. Neil Parker – Weekend to End Breast Cancer

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

Contact Shane Gibson Today! Contact us!