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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Events and Seminars

  • Dec 22 / 2009
  • 7
Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

Podcast: 10 Things That Will Not Change About Social Media in 2010

Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010.  There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change. So here is a summary of my thoughts that are on the podcast:

10 Things That Will Not Change About Social Media in 2010

  1. It’s about the conversation
  2. It belongs to everyone
  3. It can’t be controlled only lead
  4. It works best integrated
  5. It doesn’t fit in the marketing ROI box
  6. It’s an investment
  7. It’s never been about the tools but those who wield them
  8. It’s not going away, it’s not a fad
  9. Experimenting with your clients money is a bad idea
  10. Success belongs to the storytellers
  • Oct 22 / 2009
  • 4
Certified Management Accountants of British Columbia, Events and Seminars, Leadership, Managing Complex Selling Relationships Blog

Two Leadership Seminars to Help You Compete and Prosper

I have two seminars coming up in Vancouver in the next 60 days. If you’re a manager, executive or entrepreneur these two sessions are designed with you in mind.  Today we need solid relationship development and leadership skills that are honed for today’s hyper-connected stakeholders and team member.  These are not old strategies dusted off, they are up-to-date, current and very applicable leadership and communications tools. Here are the program outlines:

Partnering & Stakeholder Engagement Strategies (Nov 5) &
Leading in a Hyper Connected Marketplace (Dec 3)

Click here for registration information (PDF)

Presented by Shane Gibson
President of Knowledge Brokers International (http://closingbigger.net).

Hilton Vancouver Metrotown, Burnaby
November 5th & December 3rd, 2009


Partnering & Stakeholder Engagement Strategies: November 5th, 2009

In order to survive and prosper most major business, government or not-for-profit initiatives necessitate the support
of multiple stakeholders and stakeholder groups.  It is about identifying the core needs, goals, fears, and
motivations of every key party and managing that information for strategic and tactical success.

You will learn the key strategies on partnering and stakeholder engagement including:
• The stages of relationship and partnership development
• Key steps in systemizing your relationship and stakeholder development planning (includes sample
planning charts and templates)
• Tips on handling and avoiding roadblocks
• How to map the Power Players in any business or organization
• How to persuade each Power Player


Leadership 2.0 – Leading in a Hyper Connected Marketplace: December 3rd, 2009

With employees, customers and stakeholders equipped with technology that allows for mass collaboration and
rapid communication we as leaders need to understand how to harness this technology and the crowds we are
connected to.

Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby
Boomers, Generation X and Generation Y.  This coupled with diverse cultures and values in the workplace make
leading both exciting and challenging.

Key topics include:

• New rules for engagement in a digitally transparent era.
• Web 2.0 collaboration and learning tools.
• Creating an environment that is productive and engaging for the millennial / Gen Y.
• Tips and approaches for recruiting staff using tools like Facebook, Linkedin and Twitter.
• Using technology to break down silos and create collaboration within your organization.
• How to apply timeless leadership principles to this new work and business climate

Click here for registration information (PDF)

  • Aug 29 / 2009
  • 4
Events and Seminars, Internet Marketing and SEO, Marketing and PR, Shane Gibson Bio, social media, social media podcast, social media training

Shane Gibson on Social Media for Sales Organizations

Over the past 16 years I have done a lot of speaking on stages in Canada, USA, Southern Africa and South America. In the past 36 months more and more of my speaking, training and writing has been focused on social media and how it integrates (or doesn’t) with sales process and strategy.  I have put together a 7 minute video with some excerpts from a recent seminar I did in Santiago Chile for Seminarium (and Bogota next month) on social media for sales organizations. South America has experienced a 103% growth [source www.analytics20.org] in social media from January 2007 to January 2008, this is an exciting market and the people there are eager to learn how to use social media. Here’s the video:

Shane Gibson Speaker Video

  • Aug 13 / 2009
  • 6
Events and Seminars, Internet Marketing and SEO, social media, social media training

What is a Tweetup?

Common Questions About a Tweetup

What is a Tweetup?

A Tweetup is:

  • A gathering of people who use Twitter
  • It can be a general geographic Tweetup like a Tweetup of people in Vancouver
  • It can be a Tweetup for a cause where Twitter friends organize a get together to do something for the community
  • It can be topical such as a Tweetup for martial artists, cyclists or people who are in the social media scene
  • It’s about the fact that when we get offline and meet in person it cements relationships and builds community
  • An Event that Usually lasts from 1 to 3 hours
  • It is a great stewardship and community building tool (See Jeremiah Owyang’s Post on Tweetups and coverage of the Vancouver #TweetupHeatup by GillianShaw of The Vancouver Sun)

A Tweetup is not:

  • An event where you pull people in from Twitter to pitch or sell them something
  • A seminar event
  • A tradeshow or multi-day event
  • A general community event like a sports event, lecture etc.(it’s called a Tweetup because it’s people on Twitter connecting in real life)

Who Can Organize a Tweetup?

  • Anyone with a Twitter account
  • You don’t have to be a social media guru or expert, it’s about community.
  • Usually one person will announce a Tweetup but many are involved in the organization and promotion, it’s a community focused event.

I have a big event happening already. Can I promote it as a Tweetup?

No. People who come to a Tweetup expect to connect with those who use Twitter as a networking and community tool. This would be misleading if a large portion of the people were not in fact on Twitter, people go to meet their online connections offline.

You can however create a special Tweetup within a larger event. For instance at a race, or something like Dragon Boat Festival you could have a “Tweetup Tent” for a 3 hour period during the main event where Twitter folk meet and mingle.  If you’re doing a fundraiser at a pub or lounge, have the Tweetup for a couple hours before the main event, then let people know they can hang around later if they want to network with the rest of the community.

Who made these rules anyway?

Twitter, social media and etiquette attached to it are evolving constantly, this however is accepted practice right now. These answers are a summary of how the concept of a Tweetup is being used within the social media community.  The majority of people attending or promoting Tweetups follow these loose guidelines. You can break these rules (or bend them) just realize that you may get a fair bit of negative push-back or even lose good Twitter connections.

If you’re in Vancouver join Vancouver Tweetup


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