Today’s podcast is on social media listening, monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think.
No this is not a post ranting about social media experts and who does or doesn’t qualify to teach and implement strategy. Today’s podcast was inspired by a sketch I did recently, attempting to map out the origins of the now burgeoning social media consulting industry. We all come from different places and have different strengths. Check out the cryptic drawing below and listen to this podcast. What are your thoughts? Did I miss anything? (Click on image to see larger one on Flickr)
My friend and associate Kemp Edmonds who heads up Hootsuite University asked me an interesting question at a barbeque last weekend. He asked me what I thought about the crowdsourced policing that had occurred during the Vancouver Canucks Riot last week. I personally see it as a fact of life. Anything you do can end up on the internet and then on CBC or CNN or BBC — in seconds. The question of “should we be monitoring” each other is a tough one. The same people who think that citizens shouldn’t be monitoring each other are the same people who cry foul when a police officer objects to being recorded by a passerby’s cell phone camera during an arrest. Corporate accountability, the move toward open government, and citizen journalism (Even Yelp) has put us all under a microscope. Have a listen to today’s podcast and let me know your thoughts on the issue. Here’s the gist of my opinion:
If you don’t want it on the internet – DON’T DO IT – and if you do it and it ends up on the internet it’s not the crowd’s fault or the the social media communities fault — the responsibility is yours. This goes for executives, public figures and teenagers at a riot. We are humble today or we will be humbled tomorrow.
What are your thoughts?
In sales, social media and in business doing the right thing, being social, being positive are all great BUT to create real momentum you need clarity. My good friend and mentor Fred Shadian shared with me many years ago the following statement:
“When mission is clear abundance will appear.”
This is a vital statement and principle. I discuss it in greater depth in my podcast today.
Today’s podcast is an audio recording (by the author) of Chapter 7 of Guerrilla Social Media Marketing. A book that was released (globally) this past October that I co-authored with Jay Conrad Levinson. It is a full unabridged version with some side-comments from myself of course.
If you want to start reading thebook on your iPad in the next 5 minutes you can always pick up a copy at the iTunes store.