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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Internet Marketing and SEO

  • Apr 25 / 2013
  • Comments Off on This Week’s Top Tweeted Guerrilla and Ambient Marketing Pictures
Internet Marketing and SEO, social media tips, social media training

This Week’s Top Tweeted Guerrilla and Ambient Marketing Pictures

Guerrilla Marketing as Jay Levinson and I discussed in our book Guerrilla Social Media is defined as achieving conventional marketing goals by unconventional means. Ambient marketing is a spin-off of Guerrilla Marketing – you may spend the same dollars but it involves morphing the media and blending the environment and community blurring the lines between ad and viewer making them active participants in in the marketing activity. A couple of these photos may offend… but remember guerrilla marketing focuses on human emotions and depends upon them to take action.


8 Awesome Ambient and Guerrilla Marketing Pictures From Twitter

Here are a selection of the most popular Guerrilla and Ambient marketing tactics shared on Twitter over the past few days.

Storified by Shane Gibson· Thu, Apr 25 2013 09:39:04

Bestial marketing de guerrilla. ‘Clases de Golf para principiantes’. pic.twitter.com/0POsLmloCIBuena Publicidad
Márketing de guerrilla: Hotwheels @Buenapublicidad pic.twitter.com/d0I3A5ati2PublicistaEnfurecido
#G322 section B – Guerrilla marketing example in Liverpool outside Fact for new game. Lotta spray paint. pic.twitter.com/FSHvSD4c5wHowie
Creatività che impressiona…#Guerrilla #Marketing! #creativita #advertising #guerrillamarketing #sapevatelo pic.twitter.com/qgUiIYJ6xSRaffaello D’Accolti
Genial marketing de guerrilla de la película ‘Un buen día para morir’. pic.twitter.com/AS47Rr0pQ6VILOART
See @haannB Dior’s ((guerrilla marketing)) …#marketing. pic.twitter.com/mjFNAdObjH?????????????
I think this man is not by chance chosen for this picture.. Guerrilla MarketingFound at on.fb.me/16hDset pic.twitter.com/2rKSdBfqPSRob Oostdam
Ambient #marketing: ¡Las paradas de autobús también pueden ser divertidas! Fotos: marcandotendencia.wordpress.com/2013/02/28/amb… #publicidad pic.twitter.com/D9WAUh1GWPTeresa Gorospe

  • Oct 08 / 2012
  • 1
Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

7 Steps to Building a Social Business

I have been a little too busy over the past 3 months. 20 seminars and training sessions, a half-dozen new clients for our social media agency and of course family time! I have a number of new podcasts in the que for you over the next 60 days but I thought I would re-ignite my blogging efforts by sharing a new video I just posted called “7 Steps to building a Social Business.” Also you can also check out our Socialized! Agency Blog for new and breaking news on the social media space. Enjoy!

Also Consider Gannon University Online MBA Programs as another way to build success in the business world. Before you get social a business foundation really helps.

  • Apr 05 / 2012
  • 1
* Sales Podcast, Internet Marketing and SEO, social media, social media podcast, social media speaker, social media tips, social media training

Ford Dealer Social Media Success Story – Lebanon Ford Podcast

Ford Social Media Case Study and Podcast with Lebanon Ford on how they use social media to drive real results and revenues

Social Media Podcast: Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don’t just have a great social media team, they have built a truly social culture in their dealership that has resulted in a 260% year-on-year increase in Internet sales of vehicles and a significant increase in walk-ins and revenues overall.

I asked Zack Bello, Marketing and Communications Manager at Lebanon Ford to share with me how they have built such a great social enterprise that drives real business results using social media.

Quick Links:

  1. Case Study
  2. Lebanon Ford on Twitter
  3. Lebanon Ford Facebook Page
  4. Lebanon Ford Blog

 

  • Feb 28 / 2012
  • 3
Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

10 Corporate Social Media Myths Dispelled

Today’s podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Below I have listed the myths. Have a listen to the podcast and let me know what you think.

10 corporate social media myths

  • Jan 27 / 2012
  • 2
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

11 Social Media Trends for 2012

Today’s podcast is on 11 Social Media Trends for 2012. Here’s the outline for my podcast – I would love your feedback and thoughts:

 Key trends

  1. How not if
  2. TV on everything and social on everything (Major adjustments for broadband providers will need to be made to keep pace with this multi-screen universe)
  3. Location based marketing will continue to grow
  4. Social cultures will evolve out of social use
  5. Social CRM will move mainstream
  6. India is rising
  7. A return to engagement
  8. Rewards versus contests
  9. Filters will dampen the noise
  10. Social networks will become more fluid and mobile
  11. Corporate social intranets

Potential pitfalls

  1. App overload
  2. Lack of conversation management
  3. No policy, training or identity management
  4. Lack of true internal social culture
  5. Domestic focus and culture
  6. Competitors get better at local, mobile and intimacy
  7. No follow-up after the contests (see engagement)
  8. Hard push back for no engagement
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