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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Internet Marketing and SEO

  • Apr 02 / 2009
  • 6
Events and Seminars, Internet Marketing and SEO, Leadership, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Selling In Turbulent Times, Shane Gibson Bio

Sociable! By Stephen Jagger and Shane Gibson

Sociable!

Yesterday was the first day Stephen Jagger and I officially announced our new book Sociable! A book on how social media is turning sales and marketing up-side down.  We did a 30 minute presentation and 25 minute Q&A at the Massive Technology Show in Vancouver. (We will be in Toronto on May7th as well)  The feedback from the seminar was positive and the big question has been when is the book being released?

Based upon feedback from the publisher / printer we’re looking at early June as the soft launch of the book.  We will be announcing a series of events around the book in the coming weeks and how you can get advance copies for review.

If you want to be kept up to date on this you can get on our list here:

  • Mar 21 / 2009
  • 6
Events and Seminars, Internet Marketing and SEO, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Articles, sales assessment tools and indicators, Sales Blog, Sales Management Blog, Sales Training, Sales Training Video, Selling In Turbulent Times, Shane Gibson Bio

Professional Sales Diploma Program Launched in Partnership with The Academy of Learning

I have been working with the Academy of Learning for over a year to launch this program and it is now available through their network of 145 locations across Canada.

New Program Trains Sales Professionals Who Meet the Demands of Today’s Business World

Academy of Learning is pleased to announce the new Sales Professional Diploma program“ said Derek Hamill, President of LaunchLife International Inc., the franchisor of Academy of Learning. “Without sales there is no business. Academy of Learning wanted to deliver a first rate diploma program to guide and prepare graduates for top notch sales opportunities, and that’s what we did.

Academy of Learning, along with speaker, author and global entrepreneur, Shane Gibson, President of Knowledge Brokers International (KBI), designed the Sales Professional Diploma program with the goal to ensure that every student has the necessary sales knowledge and practical tools to succeed in a sales career.

This program is based upon KBI’s methodologies that have been implemented and used by leading business organizations such as SIEMENS, Old Mutual, The Certified Management Accountants of Canada, the Vancouver Board of Trade and dozens of manufacturers and leading financial services companies. Over 100,000 people in the last 10 years have attended KBI’s programs in Canada, USA, Southern Africa, South East Asia, the Middle East and South America.

This program will prepare graduates with the right skills to excel as a sales professional.

Some of the key courses and areas of focus in the program include: Principles of Selling, Business Presentations, Professional Selling, Business Negotiations & Contracts, and Business Law and Ethics. Graduates will be prepared with the right tools for lucrative sales careers in disciplines such as inside sales, outside sales, key account management, retail and large business to business sales careers. This program is ideal for individuals entering the workplace for the first time, re-entering the workplace, or current jobholders who want to upgrade or get formal recognition as a sales professional.

Labour conditions for the sales profession have remained consistent. Jobfutures.ca indicates that there is a broad variety of career opportunities in sales in fields such as advertising, wholesale, publications, hospitality, entertainment, travel, as well as in the telecommunication industry. Companies need to be competitive and that means having the right sales person who knows how to win accounts and maintain business relationships.

A labour analysis conducted by Academy of Learning shows sales positions are still key requirements in the workforce. Additional research relating specifically to the sales profession research found that:

  • Graduates of sales related programs can expect a salary at a mid to slightly higher than average annual salary.
  • The employment outlook in sales is at a good level for the coming year.
  • The Globe and Mail newspaper stated that employers are having difficulty filling Sales Representatives positions.
  • 72% of those with previous work experience found a job within one month of graduation.
  • 45% of respondents in the Canadian Professional Sales Association study on “The State of the Sales Nation” stated that finding good sales people was very challenging.

According to Rob Simas, Director, Academic Division at LaunchLife International, “the labour market findings allowed us to develop a comprehensive and focused Sales Professional Diploma program, designed to meet the outcomes and objectives of program standards used by many of the community colleges, without sacrificing vocation and integrity.”

Mr. Simas concluded by saying, “We are pleased to provide a program to individuals looking for a well-rounded introduction to sales. We are confident that this program will open the door to entry-level positions within the exciting and rewarding field of sales.”

Contact the Academy of Learning

  • Mar 15 / 2009
  • Comments Off on Integrated Social Networking and The Vancouver Board of Trade
* Sales Podcast, Certified Management Accountants of British Columbia, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, Sales Training Video, Selling In Turbulent Times

Integrated Social Networking and The Vancouver Board of Trade

This video is from a seminar I delivered to the Vancouver Board of Trade on Selling and Succeeding in Turbulent Economic Times. A good portion of the seminar focused on how to use social media and social networking in the sales process.

Your thoughts and feedback would be greatly appreciated

  • Mar 10 / 2009
  • 8
Internet Marketing and SEO, Leadership, Marketing and PR, Sales Articles, Sales Blog, Selling In Turbulent Times

Twitter won’t kill you but ignoring it might!

…social networking sites and social media including FaceBook, Linkedin, and Twitter for cancer, heart attacks, lupus, dementia and more?

As a sales performance specialist, author, speaker, and someone who loves connecting people; I’m one of the biggest proponents of networking and socializing. Yes I’m referring to non-sterilized out from behind the computer connecting with real genuine people.  If that’s true then why defend social networking and social media? After all, most of my clients pay me to teach their people to teach them how to network, prospect, cold-call, present, handle objections, and then close the deal. I make money from promoting this way of doing business. I like this way of doing business, I’m good at it.

So why? Why defend or promote the medium?  I’m one of those people that is totally open to other people’s opinions, in fact rarely do I debate with or correct people, even if I feel they may be wrong. Unless of course what they’re talking about keeps them in an negative or unhealthy space, even more so if they’re affecting other people.

I have had several people forward me links to an article recently that I think presents a very one sided and one dimensional view of a very multi-dimensional tool and movement.  What I’m talking about is a recent article posted in The Register. It’s at best a one-sided article making an extreme interpretation of an article released in the journal of the British Institute of Biology this past February 2009.

The article in The Register blames social networking sites and social media including FaceBook, Linkedin, and Twitter for cancer, heart attacks, lupus, dementia and more.  Why not blame it for the recession as well? (The ironic thing is the article at the bottom encourages people to “share it on Facebook” or to “digg” it.)

There’s some really bad assumptions made. You can read the original article and the study (PDF) and judge for yourself.  Number one most of the data in the article and the studies cited were from studies conducted observing people for a period of years leading up to 1998! What a leap!

Connecting internet usage in 1998 prior to the advent of Facebook, Twitter, Linkedin, Blogging, Youtube, Skype, Google was practically an unknown entity.  The study that most of these extrapolations were based upon came at a time of dial-up, slow-broad-band, and Yahoo Chat!, I almost developed an ulcer myself just waiting for the java applet in Yahoo! Chat to load as my Windows OS and first generation Toshiba Satellite creaked and groaned in protest.

Digging up and using old data to condemn platforms that have only existed for less than 5 years is a stretch. In fact a new study that just came out in 2009 out of Taiwan cites that blogging, may make you happier. (Study via Andrew Devine on Twitter) Doctor Ben Goldacre in a recent blog entry shared several counter studies from well known scientists that refuted the Register article as well:

Many of them do not support Dr Sigman’s theory. These are the ones he completely ignores.

For example:

1. Caplan SE published a paper in 2007 entitled: “Relations among loneliness, social anxiety, and problematic Internet use.” Dr Sigman did not quote this paper in his article. Why not? “The results support the hypothesis that the relationship between loneliness and preference for online social interaction is spurious.”

2. Sum et al published a paper in 2008 with the title: “Internet use and loneliness in older adults“. Dr Sigman chose not to quote this paper. Why not? I don’t know, although it does contain the line “greater use of the Internet as a communication tool was associated with a lower level of social loneliness.”

3. Subrahmanyam et al published a paper in 2007 called “Adolescents on the net: Internet use and well-being.” It features the line “loneliness was not related to the total time spent online, nor to the time spent on e-mail”. Dr Sigman ignored it.

What is interesting is these studies are done in this decade, not in the 90’s.  Overall this in my opinion is just an opinion and people are entitled to them. The study was a jumble of other studies mashed together. We all know that statistics can be spun in any direction to support just about any conclusion.  Another good blog and retort of The Register article can be found here by Mind Hacks.

Here’s what’s most dangerous about buying into far reaching claims that sending your Granny a video over Facebook will kill her: It will keep you from enjoying all of the benefits that are attached to using these tools properley.

Anything used to excess is bad. Yes MacDonald’s, Beer, Sunlight, all will kill you if you use them to excess.  Social Media and Social Networking if used properly can help you break the ice and make connections with people in your community or across the globe.  Most people on Facebook, Twitter, and Linkedin who really jump in and use them (not dip their toe in the water and condemn it but actually try it) will have most likely attended events, had lunch, done business and even collaborated to help a charity using the tools.

These tools don’t replace networking, from my experience they leverage your networking efforts if you use them well.  Before people blamed the internet for anti-social teenagers they blamed Metallica and before that they blamed Bob Dylan (as I digress).

In their book “groundswell” Charlene Li of Forrester Research and Josh Bernoff (Published by Harvard Business Press) state that “this movement can’t be tamed.  It comes from from a thousand sources and washes over traditional businesses like a flood.  And like a flood, it can’t be stopped in any one place.  Often it can’t be stopped at all. This is the movement we call a groundswell. And while you can’t stop it, you can understand it. You can not only live with it: you can thrive in it.”

Maybe people are just afraid.

I personally think I will stick with Forrester Research and Harvard for my data on the benefits of Social Media and Social Networking. Let’s bring this back to the beginning though; I love people, I love networking and building relationships, I make money teaching other people how to do that. I like these technologies because they can accelerate that process. I suggest that you do both, not one or the other.

Criticizing Twitter and saying it’s unhealthy is like saying “hammers are bad,” yes it’s true they have been misused, been responsible for many broken thumbnails, even murder. A hammer is just a tool, it’s how you use it.  Don’t fall in love with any of these tools. Use them to enhance your effectiveness.  I have met no less than 300 people face to face in that past 6 months that I first met through Facebook, Twitter, Linkedin or Meetup. The founder of Builddirect.com Jeff Booth originally connected with me after reading this blog. Jeff and I see each other every week now in person, and we follow each other on Twitter.  How is that unhealthy?

I would really like to hear readers thoughts on this and any stats for or against my opinion.

As they say in Nova Scotia SOCIABLE!

  • Feb 26 / 2009
  • 2
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, Sales Training, Sales Training Video, Selling In Turbulent Times

Leadership in a Digital Age – Is there a Leadership 2.0?

sales podcast in itunes

I’ve heard many people (including myself) talk about the fact that the rules of business have changed.  In sales and marketing this is true.

What’s interesting is that the rules of leadership are universal. Offline and online networking and building social capital follow a very similar strategy. Today’s podcast addresses this challenge and opportunity.

Contact Shane Gibson Today! Contact us!