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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Internet Marketing and SEO

  • Jun 04 / 2011
  • 4
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

What comes first? A pretty website or business results?

Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan. Feedback from many of our peers who work in a social media agency say it’s one of their common points of frustration when working with clients. Their site design can actually hinder proper search engine optimization and a visitors ability to share content once they discover it.

Today’s podcast was inspired by a couple of conversations I have had recently. The recurring issue is people and organizations revamping their websites (some spending thousands and thousands of dollars) and not having a social media strategy before doing so. Many sites are built by well meaning developers or agencies that haven’t considered what a truly social site and blog are.

I personally think organizations should have a plan, strategy and spec their sites to be social and easily adaptable to new social media tools and trends (and not cost huge amounts of money in the process). Have a listen to my podcast and let me know your thoughts on this.

Social Media Keynote Speaker Vancouver Toronto CanadaShane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years.  He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down.  When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.

  • May 31 / 2011
  • Comments Off on Outsourcing Automation and Building Virtual Teams
Internet Marketing and SEO, Leadership, Marketing and PR, Sales Management Blog, social media, social media podcast, social media tips, social media training

Outsourcing Automation and Building Virtual Teams

Today’s podcast is on Outsourcing Automation and Building Virtual Teams. My guest today is Stephen Jagger (who is also my co-author for Sociable!) co-founder of Ubertor and Outsourcingthingsdone.com. They have a 150 seat office in Manila where they supply North American tech firms, Realtors and a variety of other industries with virtual team members.

I asked Stephen to come on the show to discuss best practices in the area of outsourcing and the technology needed to lead virtual teams.

  • May 30 / 2011
  • 4
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media tips, social media training

Professional Speaking for Geeks Podcast

Today’s podcast is titled “Professional Speaking for Geeks.” Yes they call it death by PowerPoint and many other things. It’s the art of the bomb, crash and burn — or worse. We get a polite applause and the audience attendees forget about us half-way through the conference wrap-up party.

I have had a number of inquiries from my tech and social media brethren about how to present on stage. Some are gentle questions like “how many slides should I have for a one hour presentation?” to outright pleas for help such as “I’m terrified of audiences over 20 people, how do I present our new iPhone app at this conference?”

Geeks (science or tech savvy and knowledgeable folks who get turned on by pixels, pings, microchips, biology, chemistry, APIs etc.) tend to struggle with presentations, yet if they master the art they can have a massive impact on their business and career (think Steve Jobs or David Suzuki).

Too many people think content is king. Connection is king. Unless you can connect with your audience and engage them effectively your geek speak will mean very little to them. Today’s podcast covers a few insights on better stage presentations.

[This is day one of my 30 day podcasting challenge, I will be posting a new podcast everyday for the next month, drop by, make a comment or share a link to the podcast you posted today).

  • May 30 / 2011
  • Comments Off on Join Me for the 30 Day Podcasting Challenge – @ShaneGibson
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Managing Complex Selling Relationships Blog, Marketing and PR, social media, social media podcast, social media tips, social media training

Join Me for the 30 Day Podcasting Challenge – @ShaneGibson

Social media podcast and social media training blog by Shane Gibson. 30 day social media podcast challengeI have been podcasting since 2004. It has brought me great clients such as Ford, ACL, and a dozen other major corporations. It has also allowed me to meet and interview people like Guy Kawasaki and Bruce Philp (two marketing minds that I suggest you get to know well).

I then looked at my roster of podcasts and realized that I have much more to share. The podcasting seems to happen after the client work, proposals, research, books etc. BUT it has been a major driving force in my business and I have been less than generous with my listeners. I should be giving you way more in the form of interviews, strategy and just sharing the things I’m learning everyday.

I decided to publicy make myself accountable and also ask for your help. Starting today I will be doing 30 podcasts over 30 days.  I would also like to challenge you to contribute in a few ways:

  1. If you’re a podcaster – take the challenge with me. Start sharing more of your knowledge more often today.
  2. If you are an author, subject matter expert or are having success using social media for business, community building or charity — reach out to me and lets get you on the show TODAY.
  3. If you’re a listener, Twitter connection, LinkedIn associate or Facebook friend take a moment to listen to the podcasts, submit your questions, share what you like and let me know what you think. Heckle me if you feel like it!

That’s it. Thanks for coming along this journey with me. I hope you enjoy the show. (I am posting two podcasts today just to get a head start — come back in an hour!)

Shane Gibson
Chief Social Officer
Socialized! Ltd.
Blog: http://closingbigger.net
Got iTunes? Click here to subscribe our Podcast!: http://tinyurl.com/itunes-sales-podcast
Follow Shane on Twitter: http://twitter.com/shanegibson

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  • Apr 29 / 2011
  • 7
Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media tips, social media training

13 Social Media, Sales and Leadership Tips in 140 Characters or Fewer

Here’s a selection of tweets, tips and insights I have posted to Twitter over the past month. If you have any of your own — add them in the comments below. Have a great weekend.

  1. Social media tip: life is an experiment. Be willing to make mistakes, challenge your own assumptions and break the mold to win.
  2. Social Media Tip: It’s not social if the result isn’t about building relationships, trust or community.
  3. Social Media Steps: 1: Have a goal. 2: Know your market. 3: Monitor & Listen. 4: Identify Needs 5: Create Focused Content & Conversation.
  4. Social Media Tip: You can’t buy trust and you can’t outsource authenticity.
  5. Social Media Tip: the customer is operating in real-time. Socialize your whole team so you can too!
  6. Social Media Tip: Always go back to the basics. If you’re no longer getting the results you want, look at what you stopped doing.
  7. Social Media Tip: The numbers mean very little. A small group of passionate people is and always has been a majority.
  8. Leadership Tip: The quest for knowledge for the sake of empowering those around us is one of the most powerful intents in leadership.
  9. Leadership Tip: Don’t let your Ego separate you from other people. We are more alike than we are different.
  10. Sales Tip: treat mid-month with as much urgency as month end and your year end will look a lot better.
  11. Social Media Tip: it’s okay to make mistakes — but remedy them quickly — apologize and then move on 🙂
  12. Social Media Tip: it’s never too late to say thank-you. Reach out a acknowledge those in your community who make a difference.
  13. Social Media Tip: People don’t care about your marketing tweets until they know how much you care about them.
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