Last week we posted part 1 of our seven part social media assessment. In this week’s podcast I will talk briefly about how you can assess social media effectiveness on various networks including Linkedin, Facebook, Twitter and sites like YouTube and Flickr. Each social network could be a full one hour podcast on their own – but today I have given you the 20,000 foot view. The major focus of the assessment is to determine how prepared you are technically and culturally to engage in two-way conversations with your stakeholders. It also looks at your ability to provide content that is filled with contrast and relevant information for your market.
Stephen Jagger and I presented this weekend at the Banff Western Connection on how to get Sociable! and use social media to drive business as a Realtor. Because real estate is a hyper-local marketing game social media has many powerful applications. Here is our presentation:
Today was our first Socialized! Lunch. Anthony Caridi and I host this social media training event here in Vancouver on the fourth Tuesday of each month. The purpose of this monthly event is to provide insights, best practices and real world social media strategy to CMO’s, executives and business owners who are integrating social media into their organization.
This month’s event was focused on “5 Steps to Maximize Your Organization’s ROI in Social Media”
Following are the presentation slides:
For those who attended that want further assistance in developing and managing your social media presence please email Anthony directly at firstname.lastname@example.org.
Following are links to sites that were mentioned in the presentation:
Today I had the opportunity to interview Bruce Philp author of The Orange Code and the soon to be released book Consumer Republic. We had a great discussion about the power of the consumer and our ability to vote with our pocketbooks.
Here’s what the book site says about the book:
Using brands to get what you want, make corporations behave, and maybe even save the world.
Consumer Republic is premised on the uncomfortable truth that brands give consumers power over the marketplace that is essentially political. Brands make corporations accountable for their actions and, especially now, they give those corporations something valuable to lose if they fail us. Consumer Republic faces consumers with that power, explains how we got it, and then shows how the choices we make at the cash register can change our own lives, the way that corporations go to market and, ultimately, our entire way of life. Just as an engaged citizen is essential to an effective democracy, so an engaged consumer is the key to a sustainable free market, says Consumer Republic. My new book is a challenge to all of us who consume to vote with our money… and to marketers to be ready for a future in which they will face their customers eye to eye.
I wanted to give you a quick update on what have been up to. I will be touring several cities in Canada this month and will also be available to speak to your association or Meetup group on Guerrilla Social Media Marketing as I travel.
Here’s the info on events:
November 17th 2010 – Guerrilla Social Media Marketing – Toronto, ON Hosted by The Toronto Board of Trade – Media Sponsor Techvibes.com
Guerrilla Social Media Marketing;
TURN YOUR SOCIAL MEDIA MARKETING EFFORTS INTO PROFITABLE GUERRILLA CONQUESTS
In today’s dynamic market environment, it’s important to differentiate your business and capture the attention of your audience. Join Shane Gibson, co-author of Guerrilla Social Media Marketing and Sociable! to learn how to ensure your business stands out from the crowd.
This unique session will offer you insight into:
* The top ten attributes of a guerrilla social media marketer
* How to tap into large influential networks online and offline
* The power of nano-casting and nano-marketing
* How to develop and manage a social media marketing campaign
* Five strategies to help you maximize social media ROI
November 22nd 2010 – Calgary Guerrilla Social Media Marketing Book Launch and Social Mixer. Media Sponsor Techvibes.com
If you want to know what happens when Guerrilla Marketing meets Social Media please join us in Calgary’s business and social media community for a unique book launch event and social mixer hosted by Shane Gibson, author of the new book Guerrilla Social Media Marketing.
Register on Facebook: http://www.facebook.com/event.php?eid=170754506275099&index=1
Register on EventBrite: http://guerrillamarketingcalgary.eventbrite.com/
November 25th 2010 – Vancouver Guerrilla Social Media Marketing Book Launch and Social Mixer – Media Sponsor Techvibes.com
If you want to know what happens when Guerrilla Marketing meets Social Media please join us in Vancouver’s business and social media community for a unique book launch event and social mixer hosted by Shane Gibson, author of the new book Guerrilla Social Media Marketing.
Register on Facebook: http://www.facebook.com/event.php?eid=137198492998189
For sponsorship, media and volunteer details please contact:
Important note: We are looking for Meetup.com organizers and Tweetup hosts for more launch party events in Calgary, Vancouver, Regina, Montreal, Halifax and Toronto (GTA). Send us an email or a tweet if you’re interested in helping or hosting an event.
November 29th, Toronto, ON – Shane Gibson speaks on Guerrilla Social Media Marketing at the Real Estate Marketing Summit
This one-day educational conference has been designed by Realtors® and for Realtors® who want to grow their business online.
Realtors® are also eligible to earn 3 CE credits during the conference!
Mortgage brokers, lawyers, accountants, service providers and other real estate professionals and are also welcome to participate to better understand how online and social media marketing can be used to grow their business.