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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Leadership

  • May 24 / 2010
  • 4
Internet Marketing and SEO, Leadership, Marketing and PR, social media, social media podcast, social media tips, social media training

Why Social Media in the C-Suite is Vital

Why executives must invest in understanding and driving social media use in their organization.

Social media is not just another tool. It can be, but it’s a lot more for those organizations that embrace it. The challenge is it’s also not just about learning a new technology, it’s about changing the way we communicate with customers, stakeholders and staff.

This is a corporate cultural change, it’s also about embracing one of the most powerful word of mouth tools ever invented. There are huge inherent risks and opportunities presented by this. For that reason social media or online engagement initiatives in general have to be driven by the C-suite, the people who can hold others accountable and sponsor change in their organization.

In today’s social media podcast I talk about the following:

  1. Senior executives and their need for buy-in
  2. What and who to invest in
  3. The importance of a corporate social media policy
  4. How soft steps lead to ROI
  5. Why most social media marketing fails:
  • Lack of a goal
  • Poorly defined market
  • No listening
  • No real launch plan
  • Quitting too soon

The bottom-line is that social media is too important to compartmentalize or see as a pet project.What do you think?

  • Feb 07 / 2010
  • 1
* Sales Podcast, Leadership, Marketing and PR, social media, social media podcast

Podcast Interview: What They Don’t Teach You At Stanford Business School – Larry Chiang

Photo Credit Terry Chay

Photo Credit Terry Chay

Today’s podcast is an interview with Larry Chang author of What They Don’t Teach You At Stanford Business School. Larry is also a seriously Sociable! guy and can be found organizing after parties at some of the biggest social media and cultural events from South by South West to conferences at major universities across North America. In fact Larry may be the 3rd best party guy and networker I have met. (Sociable! Book Launch Party). In this interview Larry and I talk about topics you don’t learn in business school such as Man Charm, how to land a super star mentor and sales skills.

Larry’s book sold out it’s first printing on Amazon but you can register for updates at Amazon by clicking on the book below:

What They Don't Teach You at Stanford Business School

What They Don't Teach You at Stanford Business School

  • Dec 08 / 2009
  • 2
Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media tips, social media training

Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “Hired 2.0 – Recruiting Exceptional Talent at the Speed of Light” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.  Denis is a long time associate and friend of mine who has spoken to audiences in 45 countries on the topics of hiring and retaining great staff.

Hired 2.0

  • Dec 02 / 2009
  • 7
Leadership, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Sales Training, Selling In Turbulent Times

Free Goal Setting Guide for 2010 by Bill Gibson

Read

Bill Gibson Chair of Knowledge Brokers International has put together a condensed goal setting guide called “Get a Fast Start for 2010.” You can download the PDF free here or you can view it via Scrib below. Enjoy!

Bill Gibson Free Goal Setting Guide

  • Dec 01 / 2009
  • 4
* Sales Podcast, Leadership, social media, social media podcast, social media tips, social media training

Serendipity and Intuition are Not Random

Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I’d love your feedback and thoughts on this topic. This applies to social media, sales, traditional marketing and even networking activities.

Looking for a social media speaker for your next conference?

You can contact us or take a look at Shane Gibson’s bio.

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