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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Leadership

  • Jul 26 / 2009
  • 3
Blogathon 2009, Internet Marketing and SEO, Leadership, Marketing and PR, social media, social media training

Developing a Social Media Policy and Guidelines

In our book Sociable! Stephen Jagger and I talk about the importance of having a set of guiding principles and policies for your organization as you enter the social media space. We developed one for ourselves and the other people that are involved in Sociable! with us. Following is a direct excerpt out of our book of our social media policy and guidelines we call the Sociable! Code of Engagement:

#1) Treat every action as if it will be recorded for eternity.

Almost everything we say online is recorded, logged and backed up somewhere. In every restaurant, bar or conference room there’s dozens of people with mobile video, photo, and blogging apps that capture our behavior in an instant and broadcast it to the world instantly and permanently. You really can’t delete a bad blog post, a rude response. Be careful what you say, blog, tweet and do, because the impact can be permanent.

#2) Talk about what you know.

Being Sociable! is about being a thought leader, and contributor to community and being authentic and transparent. People rely on us for advice and guidance. Stating opinion as fact can hurt our reputation and it may even harm the person taking our advice. If we’re wrong, or inaccurate we can expect to be called out on it and even embarrassed in the social media space by other bloggers or community members. Always be learning, studying and fact checking in the area which you aspire to lead in, and don’t exaggerate or fabricate your knowledge or the facts.

#3) Get Engaged.

Don’t broadcast, connect. Being Sociable! is about listening, connecting, contributing. Engagement is how we make other people feel, it’s also about the lasting impact that we have on them and their success. To be Sociable! you must monitor, listen to and actively answer and communicate with the individuals in the community in a personable customized and relevant way.

#4) Give credit where credit is due

If you hear a great quote from someone, an interesting hypothesis or learn a new business process make sure you give him or her the credit. Just because something is not protected under copyright does not mean we can re-purpose it without giving credit. A quick link back to their site, a mention of them at your seminar or in your video only takes seconds. What it does though is build the trust of everyone watching, they know you’re in this for more than just personal gain and will be Sociable! with you as well.

#5) No Spam

Never send generic messages to people who have given you permission to connect. If they have added you as a connection in a social network, realize that this is not to be taken lightly. Only send information or communicate in a way that is adding value, every time. Avoid auto messages, auto blog links, or auto anything that makes people feel like a number and not a valued contact.

#6) Know when to Zip it

Be conscious of private or confidential information that has been trusted to you. This means don’t post it anywhere on the web. It also means don’t talk about it in public, someone else could hear or record you and post it online for the world to see. Know the difference between fact, opinion and slander and always err on the side of being legally diligent. In other words don’t post anything that could result in an unwanted court appearance.

#7) This is not a video game

Some people see social media as a video game. A game where you collect names and followers like a some sort of digital trophy case. This game is getting old fast. The real measure of someone who is legitimately Sociable! is impact and action. Focus on quality or relationships with people you are connected with. Focus on people doing something when they get to your blog, not how many people visit it. Think in the term of profits made, impact created or actions caused by your Sociable! activity.

#8) Be open to all feedback

The days of corporate white washing are over, so is having a dual life, everyone now knows what your up to in this digital world that lacks privacy. People are going to go after you online on your personal blog, our corporate blog or blast you with a video or a comment on a social network. When this happens, don’t hide and don’t delete their comments or the errors you have made. Engage instead. Customer complaints are branding opportunities and sometimes our critics are actually bold allies trying to set us straight. With criticism it’s important to respond strategically not emotionally and to set the record straight with a correction, the facts, or good old fashion customer service and apologies.

#9) Digital rights

We make our living from the great ideas, content and creative works we create, market and produce. Being Sociable! means our brand is one of integrity, authenticity and transparency. We need to respect others copyright and creative works just like we would want them to do for us. Always ask permission or give attribution to other people’s creations that you use, cite, or include in your work. Every photo, video, quote or audio clip we use must be posted by us and distributed in a way that respects others’ work and it’s digital integrity.

#10) Be Sociable!

Being Sociable! also means not taking our self or our brand too seriously. In order to be a true Sociable! thought leader you must have fun, be passionate and contribute to the success of your clients, peers, family and community as a whole. Most importantly we continually strive to “get real” by taking our online connections and meet them individually or as a community through events like Meetups, Tweetups, and community functions. We do this to deepen and expand relationships. Without strong Sociable! relationships we’re just another marketer or sales person pitching something.

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Register for book tour and early release information on the the book here:

  • Jul 25 / 2009
  • 1
Blogathon 2009, Internet Marketing and SEO, Leadership, Marketing and PR

Why not me? #whynotme

This podcast answers another version of the question “Why?” with the answer “Why not me?”

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 3
Blogathon 2009, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media training

Becoming and Influencing Thought Leaders

Ronald Lee of Man Meets Woman Happy Sexy You and Vancouver Social Board sponsored this post for the blogathon for the Vancouver Food Bank.

The topic Ronald chose was: What It Takes and/or How to Become a Thought Leader?

This is a great question, have a listen to this podcast to hear about becoming and influencing thought leaders.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 25 / 2009
  • 5
Blogathon 2009, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media training

How long is a long term marketing goal? Are you quitting too soon.

Jay Levinson says it takes up to 18  months for a the market to react and accept a new brand. Jim Janz says it takes 18 months it develop a leader. Fred Shadian says it takes 1000 training sessions to become a master.  Malcolm Gladwell says it takes 10,000 hours to become an outlier.

This podcast is about becoming a community building and marketing maven.  How long have you invested in yourself and your people?

  • Jul 25 / 2009
  • 5
Blogathon 2009, Events and Seminars, Internet Marketing and SEO, Leadership, Marketing and PR, Sales Articles, Sales Blog, Sales Training, Sales Training Video, Selling In Turbulent Times, social media, social media podcast, social media training

Guest Blogger Cindy King on International Sales from Social Media

This blog entry was submitted in support of my 24 hour blogathon for the Vancouver Food Bank (donate here to help feed hunger and poverty). Thank-you Cindy King for all of your support. What an eye opening and incredible blog entry and video. Thanks!

Here it is:

Can You Use Social Media To Get International Sales For Your Business?

As a small business owner based in France targeting North American clients, social media makes good sense for me. And it works my business. Why? Because there are no significant barriers created by cultural differences between the social media I use and the people I connect with.

If you want use social media to develop your international business, there are two things you need to remember.

Sales Techniques

You will need to develop strong international sales negotiation techniques.

This comes with practice. But you must be willing to put in the personal effort needed to develop these skills.

Adapt Your Business

Have a look at the 5 different cultural scales outlined by Geert Hofstede:

· High versus Low Power Distance

· Individualism versus Collectivism

· Masculinity versus Femininity

· High versus Low Uncertainty Avoidance

· Long versus Short Term Orientation

What are these scales? They are an attempt to categorize and explain cultural differences.

I will not go into them here, but click through the link above. It is a very interesting table. You will see scores for a long list of countries for all 5 of these scales. And you can choose your country and another one to see how the two sets of cultural differences compare.

Although these 5 scales seem complex and they have their limitations, it is easy to understand why you need to approach people from different cultures differently.

And International Social Media?

Read the news and open your ears. Social media has hit the world everywhere. Here are a few points to remember:

· There are different social medial platforms in different countries

· What is popular in one country may not be popular in another one

· People use social media differently

It is not easy to get international social media statistics. And I am not sure I would even begin trying to get a comprehensive world vision of social media.

I suggest another approach…

Instead of taking on the whole planet, simply because social media is “free’:

· Keep your business in mind.

· Choose one country and jump into their social media environment.

Do not start with social media marketing. Instead:

· Start with social media networking

Get to know how people use social media in their country and then work on finding out how to adapt marketing your business in this new country.

There are some international social media networking scenarios where it is easy to create business relationships from a distance.

If you have any international social media stories to share, I would love to hear them. Please leave a comment below and tell me how you have used social media within part of your sales process.

Cindy King is a Cross-Cultural Marketer & International Sales Strategist based in France.  She uses her dual background in sales & marketing to help businesses improve their international sales conversion and develop country-specific international sales guides. Connect with her on Twitter @CindyKing


To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

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