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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Managing Complex Selling Relationships Blog

  • Oct 21 / 2011
  • Comments Off on Community Engagement Infographic for Associations and Non-Profits
Leadership, Managing Complex Selling Relationships Blog, social media, social media training

Community Engagement Infographic for Associations and Non-Profits

Today as associations, non-profits and any other member based organizations we need harness the power of community to grow our member base. This infographic is a work in progress but I wanted to post it and get your feedback. What are your thoughts?

Community Engagement Infographic

  • Aug 20 / 2011
  • 2
* Sales Podcast, Leadership, Managing Complex Selling Relationships Blog, Sales Management Blog, social media podcast

Double Double by Cameron Herold – Book Interview (Podcast)

Today’s podcast is an interview with Cameron Herold on his brand new book “Double Double – How to Double Your Revenue and Profit in 3 Years or Less.” I read this book twice I found it so valuable and so I reached out to Cameron and asked him to come on the show.

If you’re a business leader, entrepreneur or business builder you need to read this book. It’s packed with usable real-world advice and success strategies.

Double Double book review with Cameron Herold

  • Jul 14 / 2011
  • 4
* Sales Podcast, 28 days to better selling, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Sales Training, Sales Training Video, Shane Gibson Bio, social media, social media podcast, social media speaker, social media tips, social media training

Social Media Speaker Video: Going Social with CRM #SCRM 41:28

I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales Upside-down:

Here are the slides to go with the presentation:

Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.

  • May 30 / 2011
  • Comments Off on Join Me for the 30 Day Podcasting Challenge – @ShaneGibson
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Managing Complex Selling Relationships Blog, Marketing and PR, social media, social media podcast, social media tips, social media training

Join Me for the 30 Day Podcasting Challenge – @ShaneGibson

Social media podcast and social media training blog by Shane Gibson. 30 day social media podcast challengeI have been podcasting since 2004. It has brought me great clients such as Ford, ACL, and a dozen other major corporations. It has also allowed me to meet and interview people like Guy Kawasaki and Bruce Philp (two marketing minds that I suggest you get to know well).

I then looked at my roster of podcasts and realized that I have much more to share. The podcasting seems to happen after the client work, proposals, research, books etc. BUT it has been a major driving force in my business and I have been less than generous with my listeners. I should be giving you way more in the form of interviews, strategy and just sharing the things I’m learning everyday.

I decided to publicy make myself accountable and also ask for your help. Starting today I will be doing 30 podcasts over 30 days.  I would also like to challenge you to contribute in a few ways:

  1. If you’re a podcaster – take the challenge with me. Start sharing more of your knowledge more often today.
  2. If you are an author, subject matter expert or are having success using social media for business, community building or charity — reach out to me and lets get you on the show TODAY.
  3. If you’re a listener, Twitter connection, LinkedIn associate or Facebook friend take a moment to listen to the podcasts, submit your questions, share what you like and let me know what you think. Heckle me if you feel like it!

That’s it. Thanks for coming along this journey with me. I hope you enjoy the show. (I am posting two podcasts today just to get a head start — come back in an hour!)

Shane Gibson
Chief Social Officer
Socialized! Ltd.
http://socialized.me
Blog: http://closingbigger.net
Got iTunes? Click here to subscribe our Podcast!: http://tinyurl.com/itunes-sales-podcast
Follow Shane on Twitter: http://twitter.com/shanegibson

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  • Aug 24 / 2010
  • 8
Internet Marketing and SEO, Leadership, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Management Blog, social media, social media podcast, social media tips, social media training

Social Media for B2B Marketing and Sales

A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networking really work in the B2B space?”

I posed this same question to Jeff Booth CEO of Builddirect.com and here was the answer he gave me:

“Social media is not really about B2C or B2B it’s about P2P or person-to-person communications and adding value.”  – Jeff Booth CEO Builddirect.com (the worlds largest online wholesaler of building supplies.)

The reality is that the majority of decision makers or their direct influencers use the web to find information on a vendor and the individual employees they are dealing with. I have compiled a short list of resources and blogs that you may find useful in deciding is social media marketing will work for your organization.

Here are some statistics and quotes regarding social media in the commercial space:

…69% of B2B buyers use social networks “primarily for business networking and development.” (About.com)

…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)

Social media is not a separate silo or discipline, in fact, companies in the Business-to-Business space like Builddirect.com, Oracle, SAP, Intel, Accenture, GE, and Siemens have found that is most effective when integrated with existing sales and marketing processes. They also have found it has given them a significant advantage over their less socially engaged competitors. (An entire engagement study can be found at http://engagementdb.com )

B2B Social Media Reading and Resources:

  1. Video: “Vital Statistics for B2B Marketers”: http://www.youtube.com/watch?v=nXQdy-22TXM
  2. 20 Support Cases for Using Social Media in B2B Marketing” http://www.savvyb2bmarketing.com/blog/entry/122161/20-support-cases-for-using-social-media-in-b2b-marketing
  3. “A fascinating B2B Social Media Success Story” http://businessesgrow.com/2010/06/20/a-fascinating-hardcore-b2b-social-media-success
  4. “5 B2B Social Media Success Stories” http://blog.marketo.com/blog/2010/05/b2b-social-media-success.html
  5. “30 B2B Social Media Resources” http://blog.hubspot.com/blog/tabid/6307/bid/6379/30-Awesome-B2B-Social-Media-Resources.aspx
  6. “The Definitive Case for B2B Social Media Marketing” – Fast Company http://www.fastcompany.com/1665075/the-definitive-case-for-b2b-social-media-marketing
  7. “7 Reasons Why Social Media is for Sales” – http://bettercloser.com/7-reasons-social-media-sales/
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