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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Managing Complex Selling Relationships Blog

  • Aug 24 / 2010
  • 8
Internet Marketing and SEO, Leadership, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Management Blog, social media, social media podcast, social media tips, social media training

Social Media for B2B Marketing and Sales

A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networking really work in the B2B space?”

I posed this same question to Jeff Booth CEO of Builddirect.com and here was the answer he gave me:

“Social media is not really about B2C or B2B it’s about P2P or person-to-person communications and adding value.”  – Jeff Booth CEO Builddirect.com (the worlds largest online wholesaler of building supplies.)

The reality is that the majority of decision makers or their direct influencers use the web to find information on a vendor and the individual employees they are dealing with. I have compiled a short list of resources and blogs that you may find useful in deciding is social media marketing will work for your organization.

Here are some statistics and quotes regarding social media in the commercial space:

…69% of B2B buyers use social networks “primarily for business networking and development.” (About.com)

…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)

Social media is not a separate silo or discipline, in fact, companies in the Business-to-Business space like Builddirect.com, Oracle, SAP, Intel, Accenture, GE, and Siemens have found that is most effective when integrated with existing sales and marketing processes. They also have found it has given them a significant advantage over their less socially engaged competitors. (An entire engagement study can be found at http://engagementdb.com )

B2B Social Media Reading and Resources:

  1. Video: “Vital Statistics for B2B Marketers”: http://www.youtube.com/watch?v=nXQdy-22TXM
  2. 20 Support Cases for Using Social Media in B2B Marketing” http://www.savvyb2bmarketing.com/blog/entry/122161/20-support-cases-for-using-social-media-in-b2b-marketing
  3. “A fascinating B2B Social Media Success Story” http://businessesgrow.com/2010/06/20/a-fascinating-hardcore-b2b-social-media-success
  4. “5 B2B Social Media Success Stories” http://blog.marketo.com/blog/2010/05/b2b-social-media-success.html
  5. “30 B2B Social Media Resources” http://blog.hubspot.com/blog/tabid/6307/bid/6379/30-Awesome-B2B-Social-Media-Resources.aspx
  6. “The Definitive Case for B2B Social Media Marketing” – Fast Company http://www.fastcompany.com/1665075/the-definitive-case-for-b2b-social-media-marketing
  7. “7 Reasons Why Social Media is for Sales” – http://bettercloser.com/7-reasons-social-media-sales/
  • Oct 22 / 2009
  • 4
Certified Management Accountants of British Columbia, Events and Seminars, Leadership, Managing Complex Selling Relationships Blog

Two Leadership Seminars to Help You Compete and Prosper

I have two seminars coming up in Vancouver in the next 60 days. If you’re a manager, executive or entrepreneur these two sessions are designed with you in mind.  Today we need solid relationship development and leadership skills that are honed for today’s hyper-connected stakeholders and team member.  These are not old strategies dusted off, they are up-to-date, current and very applicable leadership and communications tools. Here are the program outlines:

Partnering & Stakeholder Engagement Strategies (Nov 5) &
Leading in a Hyper Connected Marketplace (Dec 3)

Click here for registration information (PDF)

Presented by Shane Gibson
President of Knowledge Brokers International (http://closingbigger.net).

Hilton Vancouver Metrotown, Burnaby
November 5th & December 3rd, 2009


Partnering & Stakeholder Engagement Strategies: November 5th, 2009

In order to survive and prosper most major business, government or not-for-profit initiatives necessitate the support
of multiple stakeholders and stakeholder groups.  It is about identifying the core needs, goals, fears, and
motivations of every key party and managing that information for strategic and tactical success.

You will learn the key strategies on partnering and stakeholder engagement including:
• The stages of relationship and partnership development
• Key steps in systemizing your relationship and stakeholder development planning (includes sample
planning charts and templates)
• Tips on handling and avoiding roadblocks
• How to map the Power Players in any business or organization
• How to persuade each Power Player


Leadership 2.0 – Leading in a Hyper Connected Marketplace: December 3rd, 2009

With employees, customers and stakeholders equipped with technology that allows for mass collaboration and
rapid communication we as leaders need to understand how to harness this technology and the crowds we are
connected to.

Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby
Boomers, Generation X and Generation Y.  This coupled with diverse cultures and values in the workplace make
leading both exciting and challenging.

Key topics include:

• New rules for engagement in a digitally transparent era.
• Web 2.0 collaboration and learning tools.
• Creating an environment that is productive and engaging for the millennial / Gen Y.
• Tips and approaches for recruiting staff using tools like Facebook, Linkedin and Twitter.
• Using technology to break down silos and create collaboration within your organization.
• How to apply timeless leadership principles to this new work and business climate

Click here for registration information (PDF)

  • May 09 / 2009
  • Comments Off on 28 Days to Better Selling with Shane Gibson
* Sales Podcast, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Leadership, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Articles, sales assessment tools and indicators, Sales Blog, Sales Management Blog, Sales Training, Sales Training Video, Selling In Turbulent Times, Shane Gibson Bio, social media training

28 Days to Better Selling with Shane Gibson

Sales Podcast on Filling Your Sales Funnel in 2009Launches May 18th 2009

If you want to improve your sales and have been too busy to put a plan into place you’re not alone.

I have had many people in the sales community including sales professionals, senior executives and high tech entrepreneurs and bloggers who are all looking for ways to convert connections into long-term clients and relationships.

Their challenge is that most resources available are either one time training opportunities, or extensive and over whelming programs that are tough to implement. This program takes care of all of this.

The 28 Days to Better Selling program is completely free and is 100% content and 0% advertising or promotions. All content focused on helping you.

This concept was inspired by a 31 Days to Build a Better Blog program that Problogger.com put on for 12,000 other bloggers. As a participant it was very helpful for me. The concept is simple:

Here’s how 28 Days to Better Selling Works:

1) A daily task that you can easily implement to improve your sales and business
2) A succinct daily lesson to help you make the improvement

By the end of the 28 days you will have looked at 28 ways to fine tune and improve your sales process and business. The daily lessons will be in written, video or audio format and will take less than 10 minutes each to review.

To Register for the program please enter your e-mail address below:

Enter your Email

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  • Apr 12 / 2009
  • 6
* Sales Podcast, iPhone Podcasts, Managing Complex Selling Relationships Blog, Sales Articles, Sales Blog, Sales Management Blog

Top Sales Blogs and Podcasts This Week

Top Sales Blogs and PodcastsI have been spending more time seeing what my peers and friends have been up to this week.  I’m connected to a lot of them via my membership in Top Sales Experts and others through speaking at the same conferences over the past few years.  (In no particular order) Here are some good posts from the past week that you may find insightful:

Chris Maurer did a great blog post on Social Media for B2B Sales, he talked about the importance of laying out a strong strategy for your sales team to use the tools effectively.

Jonathan Farrington said it well when he said “Successful ‘closers’ know that there is no need to use magic phrases or techniques because if they’ve effectively followed the sales process, closing the sale is the next step in a logical sequence.” in his great blog post on “Closing. It’s easy if…”

Neil Godin did a great blog entry in his Marketing Dangerously blog on “May I help you?” and how he was able to help a company double their customer conversion levels by shifting the way they great customers.

Wendy Weiss did a podcast that really talked about the difference between Amateurs versus Professionals in the art of cold calling.  “Fix Your Saggy Butt!”  (I’m glad I never have been a dancer or a model, sales sounds easy after her story).

Colleen Francis blogged about the importance of CRM for sales teams of any size.  The blog was answer to a blog reader’s question. I liked Colleen’s practical logical arguement for those that may still be sitting on the CRM fence.

Stephen Jagger founder of Reachd and Ubertor posted a great video of Vic Jang speaking on the Future of Real Estate Sales.

Skip Anderson posted some straightforward but often missed sales management tips for ramping up your effectiveness in “Sales Manager, How Are You Going to Spend Your Time Today?

Ian Watt did a video blog titled “Don’t Become a Realtor for the Money, it Will Eat You Alive” (you can see all of his video blogs here). It’s great insight on loving what you do.

Another great resource for sales blogs and podcasts is the sales channel of Alltop.com

If you have any favorite posts or authors you like please share them in the comments section.

  • Mar 21 / 2009
  • 6
Events and Seminars, Internet Marketing and SEO, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Articles, sales assessment tools and indicators, Sales Blog, Sales Management Blog, Sales Training, Sales Training Video, Selling In Turbulent Times, Shane Gibson Bio

Professional Sales Diploma Program Launched in Partnership with The Academy of Learning

I have been working with the Academy of Learning for over a year to launch this program and it is now available through their network of 145 locations across Canada.

New Program Trains Sales Professionals Who Meet the Demands of Today’s Business World

Academy of Learning is pleased to announce the new Sales Professional Diploma program“ said Derek Hamill, President of LaunchLife International Inc., the franchisor of Academy of Learning. “Without sales there is no business. Academy of Learning wanted to deliver a first rate diploma program to guide and prepare graduates for top notch sales opportunities, and that’s what we did.

Academy of Learning, along with speaker, author and global entrepreneur, Shane Gibson, President of Knowledge Brokers International (KBI), designed the Sales Professional Diploma program with the goal to ensure that every student has the necessary sales knowledge and practical tools to succeed in a sales career.

This program is based upon KBI’s methodologies that have been implemented and used by leading business organizations such as SIEMENS, Old Mutual, The Certified Management Accountants of Canada, the Vancouver Board of Trade and dozens of manufacturers and leading financial services companies. Over 100,000 people in the last 10 years have attended KBI’s programs in Canada, USA, Southern Africa, South East Asia, the Middle East and South America.

This program will prepare graduates with the right skills to excel as a sales professional.

Some of the key courses and areas of focus in the program include: Principles of Selling, Business Presentations, Professional Selling, Business Negotiations & Contracts, and Business Law and Ethics. Graduates will be prepared with the right tools for lucrative sales careers in disciplines such as inside sales, outside sales, key account management, retail and large business to business sales careers. This program is ideal for individuals entering the workplace for the first time, re-entering the workplace, or current jobholders who want to upgrade or get formal recognition as a sales professional.

Labour conditions for the sales profession have remained consistent. Jobfutures.ca indicates that there is a broad variety of career opportunities in sales in fields such as advertising, wholesale, publications, hospitality, entertainment, travel, as well as in the telecommunication industry. Companies need to be competitive and that means having the right sales person who knows how to win accounts and maintain business relationships.

A labour analysis conducted by Academy of Learning shows sales positions are still key requirements in the workforce. Additional research relating specifically to the sales profession research found that:

  • Graduates of sales related programs can expect a salary at a mid to slightly higher than average annual salary.
  • The employment outlook in sales is at a good level for the coming year.
  • The Globe and Mail newspaper stated that employers are having difficulty filling Sales Representatives positions.
  • 72% of those with previous work experience found a job within one month of graduation.
  • 45% of respondents in the Canadian Professional Sales Association study on “The State of the Sales Nation” stated that finding good sales people was very challenging.

According to Rob Simas, Director, Academic Division at LaunchLife International, “the labour market findings allowed us to develop a comprehensive and focused Sales Professional Diploma program, designed to meet the outcomes and objectives of program standards used by many of the community colleges, without sacrificing vocation and integrity.”

Mr. Simas concluded by saying, “We are pleased to provide a program to individuals looking for a well-rounded introduction to sales. We are confident that this program will open the door to entry-level positions within the exciting and rewarding field of sales.”

Contact the Academy of Learning

Contact Shane Gibson Today! Contact us!