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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Marketing and PR

  • Apr 05 / 2011
  • 1
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

Social CRM is Really About Strategy Not Tools #SCRM

Today’s social media podcast (direct download here) is focused on social customer relationship management. Social SCRM (#SCRM on Twitter) is really where sales and social media form a nexus point with customer service, leadership and community. This of course is assuming we use the Social CRM for its intended purpose. Too many organizations fall in love with the tools but they should really be showing their customers and prospects that love. Here’s a great blog post that defines social crm well: “What is Social CRM?

Monitoring conversations is great – but getting involved in the conversation and being a thought leader is where the true opportunity is. Having a Social CRM strategy is vital, we need to help our sales team understand how to socialize online. Today’s podcast talks about some of the pro-active components that should be included in that strategy.

Social CRM Strategy model for using social media in sales and customer relationship management

  • Mar 29 / 2011
  • 1
Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

Social Media Department versus a Socialized Business?

As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. Today’s podcast (direct download here) talks about the whether or not we should have dedicated social media silos or fully social companies.

In my opinion your end goal must be to fully socialize most of your departments from HR to sales, marketing and even the senior executives in the company. What are your thoughts?

  • Mar 28 / 2011
  • Comments Off on Persona versus People – Getting real in marketing and in life
Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media tips, social media training

Persona versus People – Getting real in marketing and in life

Today’s podcast (direct download here) focuses on the difference between building an online persona or brand versus building you the person/organization. Too many people have a veneer they present to the world. Once we scratch the surface when we interact with that brand or that person we can be disappointed.

There are also brilliant people and awesome brands that don’t realize that their persona is actually hiding the great things about them. Today’s podcast focuses on why we need to build the person, build the organization and forget the veneer.

  • Mar 27 / 2011
  • 5
Internet Marketing and SEO, Leadership, Marketing and PR, social media, social media podcast, social media tips, social media training

Thought Leadership in Social Media

I talk a lot about thought leadership in social media. In fact in our Social Media Matrix Stephen Jagger and I label our 5th and highest level engagement “Thought Leadership.” When I talk about social media and thought leadership on my blog, Twitter or live at an event/seminar there’s always a couple of people that moan or whine. They say the word is overused in social media. Funny thing is the term has been around a lot longer than the term “blog” or social media (1994 According to Wikipedia) — it is an integral part of any marketing, community building, or leadership endeavor.

Thought leaders create community, build other leaders, and create unique content that speaks to and helps specific markets. Today’s podcast (direct download here or via iTunes here) discusses thought leadership and it’s importance to marketing, leadership and even your career.

Here’s a SlideShare embed of the model:

As for those that don’t like the term “Thought Leadership” here’s my challenge to you: find me an easy to understand, non-geek or non-tech speak definition that has global appeal and I will gladly use it.

As for the rest of us. Thought leadership is a process of becoming, not an event or clever blog post.  Here are a few of my favorite modern day business thought leaders:

Let me know who your favorite thought leaders are.

  • Mar 23 / 2011
  • 1
Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training, Uncategorized

Avoiding the Groupon Effect – Podcast with Bruce Philp Author of Consumer Republic

(Download today’s social media podcast directly here)

Today I had the great opportunity to once again have Bruce Philp author of the Consumer Republic on my social media podcast. I was so inspired by our conversation I actually reworked my Socialized! Lunch presentation today to include some very important thoughts that Bruce shared about the future of brands and the true power consumers now hold in their hands.

The idea for this podcast discussion really came from a couple of tweets I posted about Groupon’s recent off-color marketing tactics and my disappointment that their response and handling of comments and complaints seemed to be more about sanitizing and denying versus engagement and authentic apologies. (Still not happy with Groupon’s Super Bowl Ads this was the icing on the cake) Bruce’s question to me at that point was; “what if consumers become discouraged and no longer engage?” (because of this type of corporate response online.) I invited Bruce back on the show to talk about the “Consumer Republic” and answer this important question.

During the podcast the conversation quickly turned toward so-called social media experts bloggers etc. who are often the first to criticize a brand, but personally don’t walk their talk in regards to engagement or even responding to blog comments and tweets.  (I’ve been personally guilty more than once of not returning an email or a phone call due to huge volumes of in-bound tweets and inquiries.)

Have a listen to the podcast and let me know what your thoughts are on the subject. A huge thanks to Bruce Philp for logging on and having the conversation as well.

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